Affinity4
{{Infobox dot-com company
| name = Affinity4
| logo =
| company_type = affinity-based marketing, telecommunications
| location = Virginia Beach, Virginia
| area_served = Non-profit organizations
| key_people = Stephen D. Halliday, Jay Sekulow, John Kingston
| services = Communications, philanthropy and motorist assistance
| owner = BN Media, LLC
| divisions = Affinity4, Beliefnet
| subsid =
| url = http://www.affinity4.com/
| language = English
}}
Affinity4 is an American for-profit company that raises funds for nonprofit organizations through an affinity marketing partnership. Based in Virginia Beach, Virginia, it has raised nearly $100 million for charities and ministries such as Feed the Children, Focus on the Family and the American Center for Law & Justice.{{cn|date=August 2023}}
History
The predecessor to Affinity4, LifeLine Communications, was founded in 1992 and utilized sales of long distance telephone service to raise funds for nonprofit organizations.
=Name change=
In April 2005, LifeLine Communications announced that it was changing its name to Affinity4.{{cite news |url=http://www.virginiabusiness.com/index.php/news/article/company-delivers-cash-for-charities/ |work=Virginia Business |date=July 29, 2009 |title=Company delivers cash for charities}} The same year, Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia.
Services
Affinity4 launched its long distance telephone service, followed closely by Affinity4 Internet Service, then others like wireless service, roadside assistance programs and a savings program.
In June 2010, Affinity4's parent company, BN Media, purchased Beliefnet{{cite news |url=http://www.prnewswire.com/news-releases/bn-media-llc-announces-acquisition-of-beliefnet-97202334.html |work=PR Newswire |date=June 25, 2010 |title=BN Media, LLC Announces Acquisition of Beliefnet}}{{cite news |url=https://www.nytimes.com/2010/07/03/us/03beliefs.html |work=The New York Times |date=July 2, 2010 |title=An Enduring Religious Web Site Is Poised for a Next Phase}} from NewsCorp and maintains a separate advisory board{{cite news|url=http://blog.christianitytoday.com/ctliveblog/archives/2010/07/beliefnet_sale.html |work=Christianity Today |date=July 2, 2010 |title=The Evangelical Connection to Beliefnet's Sale |url-status=dead |archiveurl=https://web.archive.org/web/20100707084422/http://blog.christianitytoday.com/ctliveblog/archives/2010/07/beliefnet_sale.html |archivedate=July 7, 2010 }} from Affinity4.
In September 2016, Patheos.com was added to the family of brands.{{cite news |url=http://www.prnewswire.com/news-releases/beliefnet-announces-acquisition-of-patheos-300323027.html |work=PR Newswire |date=September 6, 2016 |title=Beliefnet Announces Acquisition of Patheos}}
GiveBack program
Pursuant to Affinity4's GiveBack Program, it donates up to 10% of the proceeds it receives from customers to their designated nonprofit organizations.
Partners
Affinity4 partners with charities, Christian ministries and other nonprofits.