Aftershock PC
{{Short description|Australian-based computer hardware company}}
{{COI|date=March 2025}}
{{Infobox company
| name = Aftershock PC
| foundation = 2012
|founders = Marcus Wee{{cite news |last1=Teo |first1=Melissa |title=All work, all play: Aftershock PC founder games with his staff after office hours; proud of their work-life balance |url=https://www.asiaone.com/lifestyle/all-work-all-play-aftershock-pc-founder-games-his-staff-after-office-hours-proud-their |access-date=21 March 2025 |work=AsiaOne |date=27 September 2021 |language=en}}
Joe Wee{{cite news |title=Joe Wee {{!}} Prestige 40 Under 40 2023 |url=https://www.prestigeonline.com/sg/people/40-under-40/joe-wee-prestige-40-under-40-2023/ |work=Prestige Online - Singapore |date=13 September 2023 |language=en-SG}} | location = Singapore
Melbourne, Australia
| industry = Computer hardware
Consumer Electronics
| products = Desktops, Laptops,
PC Designs, Gaming Monitor
| homepage = https://www.aftershockpc.com}}
Aftershock PC is a gaming computer manufacturer specialising in gaming computers and systems. It is dual headquartered in Singapore and Melbourne, Australia.
History
Aftershock PC was founded in 2012 by Marcus Wee, with his twin brother Joe Wee joining in 2013.{{cite web |last1=Han |first1=Goh Yan |title=ST Singaporean of the Year 2020: Entrepreneur twins build up custom PC firm Aftershock |url=https://www.straitstimes.com/singapore/marcus-and-joe-wee-entrepreneur-twins-build-up-custom-pc-firm-aftershock |website=The Straits Times |date=13 December 2020 |access-date=25 March 2025}} Initially specialising in gaming laptops and notebooks,{{cite news |last1=Custer |first1=C. |title=Aftershock Serves Singapore with Custom Gaming Laptops |url=https://www.techinasia.com/aftershock-serves-singapore-custom-gaming-laptops |work=www.techinasia.com |date=20 November 2012}} it expanded its products to include gaming desktop computers in November 2014.{{cite news |last1=Mary-Anne |first1=Lee |title=Want a customisable gaming desktop? Check out Aftershock's latest offerings |url=https://www.techinasia.com/aftershock-desktop-computer-launch |work=www.techinasia.com |date=10 November 2014}}In February 2022, Aftershock PC announced Aftershock Endgame, a major expansion of its headquarters, encompassing an experiential centre, a service centre, and a production bay.{{cite news |title=Aftershock PC Unveils Experiential Centre For Gamers And Enthusiasts in Singapore |url=https://www.justsaying.asia/aftershock-pc-unveils-experiential-centre-for-gamers-and-enthusiasts-in-singapore/ |work=justsaying.ASIA |date=17 February 2022}}{{cite news |title=Aftershock Endgame: a new consumer experience pushing boundaries for all things PC |url=https://www.techtradeasia.com/2022/02/aftershock-endgame-experiential-centre.html |date=16 February 2022}}{{cite news |last1=Heng |first1=Joanne |title=Aftershock PC redefines the custom PC consumer journey with new experiential centre |url=https://thetechrevolutionist.com/2022/02/aftershock-new-experiential-centre.html |work=The Tech Revolutionist |date=17 February 2022}} The headquarters officially opened to the public on 19 February 2022 at B Central, Singapore.{{cite web |last1=Leong |first1=Kevin |title=Pushing boundaries with Aftershock Endgame – Aftershock PC's spanking new experiential centre |url=https://www.hardwarezone.com.sg/tech-news-pushing-boundaries-aftershock-endgame-aftershock-pcs-spanking-new-experiential-centre |website=www.hardwarezone.com.sg |language=en}} The same month, the company launched a custom keyboard e-store and physical experience center in partnership with Singapore keyboard company Tempest.{{cite news |title=Mash - Tempest And Aftershock PC Launch Custom Keyboard Experience Centre And E-Store |url=https://www.justsaying.asia/mash-tempest-and-aftershock-pc-launch-custom-keyboard-experience-centre-and-e-store/ |work=justsaying.ASIA |date=20 February 2022}}
=Expansion into Malaysia=
Aftershock PC first entered the Malaysian market in December 2014,{{cite news |last1=Mary-Anne |first1=Lee |title=Singapore's favorite custom gaming laptops launch in Malaysia |url=https://www.techinasia.com/aftershock-pc-malaysia-launch-beyond |work=www.techinasia.com |date=8 December 2014}}{{cite news |last1=Chapree |first1=Chief |title=Singapore's Custom Notebook Builder Aftershock PC Enters Malaysian Market |url=https://www.lowyat.net/2014/39934/singapores-custom-notebook-builder-aftershock-pc-enters-malaysian-market/ |work=Lowyat.NET |date=5 December 2014}} and later re-entered in February 2018 under a new brand called Level51 PC, with support from Taiwanese laptop manufacturer Clevo.{{cite news |last1=Chapree |first1=Chief |title=Exclusive: Level51 Malaysia Opens For Business, Offers Customizable Gaming Laptops and More |url=https://www.lowyat.net/2018/155469/level51-malaysia-opens/ |work=Lowyat.NET |date=23 February 2018}}
The company introduced its range of gaming laptops to the Malaysian market and opened its first showroom in Sunway City. It later partnered with Secretlab, a long-time collaborator,{{cite news |title=Exclusive: Secretlab Aims To Bring Practical And Cost Effective Gaming Chairs To Malaysia |url=https://www.lowyat.net/2015/86829/secretlab-aims-to-bring-practical-and-cost-effective-gaming-chairs-to-malaysia/ |work=Lowyat.NET |date=10 December 2015}} to provide customers with an in-store experience for its gaming chairs at Level51's showroom.{{cite news |last1=Chapree |first1=Chief |title=Secretlab Gaming Chairs Are Now Available At Level51 Malaysia |url=https://www.lowyat.net/2018/155547/secretlab-chairs-level51-malaysia/ |work=Lowyat.NET |date=23 February 2018}}
In August 2022, Level51 PC rebranded to Aftershock PC in order to unify Aftershock PC's identity across Singapore and Australia. The rebrand was officially unveiled at Malaysia's IT Fair from August 26 to 28.{{cite news |title=Level51 PC Rebranded As AFTERSHOCK PC Malaysia |url=https://bunnygaming.com/news/level51-pc-rebranded-as-aftershock-pc-malaysia/ |work=BunnyGaming.com |date=26 August 2022}}{{cite news |last1=Larcombe |first1=Lewis |title=Level51 PC Rebrands to AFTERSHOCK PC {{!}} Kakuchopurei |url=https://www.kakuchopurei.com/2022/08/level51-pc-rebrands-to-aftershock-pc/ |date=25 August 2022}}{{cite news |last1=Chun |first1=Chong Kar |title=Level51 Will Be Rebranded To AFTERSHOCK PC Malaysia |url=https://techtrp.com/gaming/enterprise/2022/08/25/level51-will-be-rebranded-to-aftershock-pc-malaysia/ |work=TechTRP |date=25 August 2022}}
=Expansion into Australia=
In August 2018, Aftershock PC launched in Australia, opening its first showroom in St Kilda, Melbourne.{{Cite web|url=https://www.techradar.com/news/singapore-pc-builder-aftershock-launches-in-australia|title=Singapore PC builder Aftershock launches in Australia|author1=Ben Mansill|date=August 9, 2018|website=TechRadar}} In July 2021, the company opened a new 40,000 sqft headquarters in Melbourne.{{Cite web|url=https://www.tweaktown.com/news/80786/aftershock-pc-opens-up-huge-new-hq-in-melbourne-australia/index.html|title=Aftershock PC opens up huge new HQ in Melbourne, Australia|date=July 26, 2021|website=TweakTown}} In 2023, the company's facility sustained flood damage, disrupting operations. However, the company successfully recovered and resumed its activities.{{Cite web|url=https://www.9news.com.au/technology/flooded-floors-to-soaring-success-melbourne-computer-business-big-comeback/034d01c1-28f4-4f33-bcc3-cd74e8de804c|title='As bad as it could possibly be': Melbourne business thriving one year after devastating floods|date=November 26, 2023|website=www.9news.com.au}}
Products
Aftershock PC expanded into gaming monitors under its TECHYARD brand, offering OLED and esports-grade displays.{{Cite web|url=https://geekculture.co/techyard-by-aftershock-pc-offers-the-widest-gaming-monitors/|title=TECHYARD By AFTERSHOCK PC Offers The Widest Gaming Monitors From OLEDs To Esports-Worthy Displays|date=July 17, 2024}}
References
{{reflist}}
External links
- [https://www.aftershockpc.com/ Company website]
Category:Electronics companies established in 2012
Category:Video game development companies
Category:Computer hardware companies
Category:Consumer electronics brands
Category:Computer systems companies
Category:Singaporean companies established in 2012
Category:Electronics companies of Singapore
Category:Video game companies of Singapore
Category:Companies of Singapore
Category:Electronics companies of Australia
Category:Companies of Australia