Aglet (video game)

{{Short description|2020 video game}}

{{Infobox video game

| title = Aglet

| developer = onlife Inc.

| publisher = onlife Inc.

| platforms = iOS, Android

| released = April 11, 2020

| genre = Augmented reality, location-based game

}}

Aglet is a 2020 augmented reality mobile game, developed and published by onlife Inc. Similar to Pokémon Go, it encourages players to spend time outside in order to earn rewards. Developed by onlife co-founders CEO Ryan David Mullins and Owen Batt, Aglet was released in April 2020.{{cite web |url=https://www.forbes.com/sites/abrambrown/2020/08/17/where-people-spend-thousands-of-dollars-on-sneakers-that-dont-exist/?sh=74c7ee2a7aac |title=Where People Spend Thousands Of Dollars On Sneakers That Don't Exist |first=Abram |last=Brown |date=August 17, 2020 |website=Forbes |access-date=November 10, 2022}} {{cite web |url=https://www.fastcompany.com/90546878/would-you-spend-10000-on-a-virtual-dress-gucci-is-betting-on-it |title=Would you spend $10,000 on a virtual dress? Gucci is betting on it |first=Elizabeth |last=Segran |date=September 8, 2020 |website=Fast Company |access-date=November 10, 2022}}

Gameplay

“Aglet” is a free-to-play augmented reality mobile game. By walking or running around the physical world, players are rewarded with Aglet that they can then use to collect digital sneakers. As sneakers are collected, they can be equipped to provide the wearer with different attributes and abilities as they explore the world. Actively worn sneakers wear out over time, but players can check in to “repair” or “deadstock” stations in their area to repair their sneakers and return them to looking new. Players can display any sneakers they aren't actively wearing on their Shelf.{{cite web |url=https://www.highsnobiety.com/p/aglet-sneaker-app/ |title=THIS APP IS SNEAKERS' ANSWER TO 'POKÉMON GO' |first=Fabian |last=Gorsler |date=April 12, 2020 |website=Highsnobiety |access-date=September 14, 2022}}

Players can also complete location-based challenges by walking or running through their real-life surroundings. While exploring, players can find Treasure Stashes that contain sneakers and in-game currency.{{cite web |url=https://www.voguebusiness.com/technology/metaverse-fashion-companies-are-pulling-millions-in-funding |title=Metaverse fashion companies are pulling millions in funding |first=Maghan |last=McDowell |date=April 19, 2022 |website=Vogue |access-date=September 14, 2022}}

Aglet debuted its first NFT-based features in early 2022. These in-game features were followed in May 2022 by the launch of the Aglet One, a real-life sneaker paired with a corresponding NFT. Currency earned in-game can be used to purchase Aglet's NFTs.{{r|Vogue (magazine)}}

Development

= Release =

As reported by VentureBeat, Aglet reached 3.5 million active users as of July 2022.{{cite web |url=https://venturebeat.com/games/aglet-passes-3-5m-active-users-in-its-web3-sneakerverse/ |title=Aglet passes 3.5M active users in its Web3 sneakerverse |first=Dean |last=Takahashi |date=July 21, 2022|website=VentureBeat |access-date=September 15, 2022}}

Collaborations

= Collaboration with Manchester City x PUMA =

As part of the Club's 2023 pre-season tour of Japan and Korea, the interactive experience available on the Aglet app encouraged fans to get moving and collect Manchester City and PUMA virtual items for their avatars. For fans in Japan and Korea, visiting specific locations in Tokyo and Seoul, unlocked Manchester City and PUMA stashes containing a selection of virtual merchandise.Man City Editorial (1 July 2023). "[https://www.mancity.com/news/club/puma-x-aglet-tour-treasure-hunt-63825519 Man City and PUMA launch Tour Treasure Hunt]"

= Creators Month Collaboration with LØCI =

During Aglet's 2022 Creators Month, Aglet players were invited to [https://have-fun-earning.com/aglet/loci-creators-month-2022/ submit their own designs] for the LØCI Ten and the LØCI Seven silhouettes. The winner of the competition, worked with [https://lociwear.com/ LØCI] to design and release the LØCI Seven ‘Pyonkiti’LØCI (20 April 2023). "[https://lociwear.com/products_preview?preview_key=9359a1c9351af8f392cfbdf3fbd5926d&shpxid=85eea5ed-ef4b-4e3d-8565-de42d7aba53b LØCI x AGLETbuilding a community of artists and creators]" as a digital asset and a physical sneaker.{{Cite web|url=https://showstudio.com/news/the-l%C3%B8ci-x-aglet-sneaker-collaboration-is-asking-you-to-step-into-the-metaverse|title=The LØCI x AGLET Sneaker Collaboration Is Asking You To Step Into The Metaverse | SHOWstudio|website=showstudio.com}}SHOWstudio (31 October 2022). [https://showstudio.com/news/the-l%C3%B8ci-x-aglet-sneaker-collaboration-is-asking-you-to-step-into-the-metaverse "The LØCI x AGLET Sneaker Collaboration Is Asking You To Step Into The Metaverse"]

Reception

= Awards =

class="wikitable"

|+ Aglet Awards and Accolades

YearAwardNomination CategoryResult
2021LVMH Innovation AwardMedia & Brand AwarenessWon{{cite web |url=https://www.lvmh.com/news-documents/news/lvmh-announces-2021-lvmh-innovation-award-winners-at-viva-technology/ |title=LVMH announces 2021 LVMH Innovation Award winners at Viva Technology |first=LVMH |last=Staff |date=June 18, 2021 |website=LVMH |access-date=September 14, 2022}}

References

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