Air Jordan#Air Jordan XIX

As Michael Jordan entered his rookie year in 1984, he was approached to sign a shoe deal with Adidas, Converse, and Nike. In their meeting with Jordan, Nike centered its presentation around a highlight video of Jordan's various slam dunks, scored to "Jump (For My Love)" by the Pointer Sisters. Nike showcased the first design of the shoe, but Jordan criticized its colorway. While other companies saw Jordan as a figure for promoting preexisting shoe lines, Nike took Jordan's criticism into account to make him "a stand alone star and give him a signature shoe line."{{Cite web |last=Wertheim |first=L. Jon |date=September 6, 2021 |title=The Birth of Air Jordans |url=https://www.sportsbusinessjournal.com/Journal/Issues/2021/09/06/Portfolio/Book-excerpt.aspx |access-date=2023-05-11 |website=Sports Business Journal}}

On October 26, 1984, Jordan signed a five-year, {{US$|2.5 million}} deal with Nike, three times more than any other deal in the National Basketball Association (NBA) at the time. Nike released the Air Jordan sneaker line in April 1985 with the goal of making {{US$|3 million|long=no}} in the first three years. Sales greatly exceeded expectations, earning {{US$|126 million|long=no}} in one year.{{Cite web |last=Benson |first=Pat |date=October 26, 2022 |title=Michael Jordan & Nike Celebrate 38 Years Together |url=https://www.si.com/fannation/sneakers/news/michael-jordan-nike-celebrate-38-years-together |access-date=2023-03-22 |website=FanNation}}{{Cite web |last=Gupta |first=Manas Sen |date=2023-03-21 |title='Air': Deep-Diving Into The Legendary Partnership Between Michael Jordan And Nike |url=https://www.augustman.com/hk/amselect/hit-list/everything-to-know-about-michael-jordan-and-nike-association/ |access-date=2023-03-22 |website=August Man}}{{Cite web |last=Baum |first=Brent |date=April 3, 2023 |title=How Michael Jordan revolutionized the sneaker industry—and our relationship to shoes |url=https://news.temple.edu/news/2023-04-03/how-michael-jordan-revolutionized-sneaker-industry-and-our-relationship-shoes |access-date=2023-05-11 |website=Temple Now}}{{Disputed inline|First year sales, $26 million vs $126 million|date=June 2023}}

NBA policy stated that the shoes must be 51% white and in accordance with the shoes that the rest of the team was wearing. Failure to follow this policy resulted in a $5,000 fine per game ({{Inflation|US|5000|1984|fmt=eq|r=-3}}). Nike designed the Air Jordan I based on the Chicago Bulls' red and black team colors with only 23% white, which violated the NBA's policy. Nike agreed to pay each fine, garnering both controversy and publicity around the shoe. Fines imposed by the NBA on Jordan for wearing the shoes bestowed upon them an iconic brand and was later regarded as groundbreaking in part due to its defiance of NBA regulations.{{Cite web |last=Petrik |first=Louis |date=2020-08-17 |title=How the Air Jordan 1 Became Iconic |url=https://bettermarketing.pub/how-the-air-jordan-1-became-iconic-79fd6164485a |access-date=2023-05-11 |website=Medium}} Nike also took advantage of this marketing opportunity with the Air Jordan I "Banned" advertisement, which stated "On September 15th, Nike created a revolutionary new basketball shoe. On October 18th, the NBA threw them out of the game. Fortunately, the NBA can't keep you from wearing them. Air Jordan. From Nike."{{Cite web |last=Taylor |first=David |date=2023-04-16 |title=How Air Jordan helped Nike fly high |url=https://thebrandgym.com/how-air-jordan-helped-nike-fly-high/ |access-date=2023-05-11 |website=brandgym |language=en-GB}} The shoe sold out at 50,000 pairs and generated more than $150 million in sales.{{Cite web |date=2021-10-19 |title="NBA Can't Stop You": Michael Jordan Destroyed The League in This Scathing Ad{{!}} NBA News |url=https://www.essentiallysports.com/basketball-nba-news-nba-cant-stop-you-michael-jordan-destroyed-the-league-in-this-scathing-ad/ |access-date=2023-05-11 |website=EssentiallySports}}

On September 22, 1997, Jordan and Nike introduced Jordan Brand (originally called 'Brand Jordan'). The brand has built a sustainable business model by releasing Air Jordan shoes and apparel, and collaborating with popular artists.{{Cite web |title=Nike, Michael Jordan to introduce new brand Basketball shoes, sportswear to be sold under star's name; Apparel |url=https://www.baltimoresun.com/news/bs-xpm-1997-09-10-1997253005-story.html |access-date=2023-05-11 |website=The Baltimore Sun|date=September 10, 1997 }} In 2022 alone, Jordan Brand brought in $5.1 billion to Nike. Of that, a reported $150–256 million went directly to Jordan under his deal with Nike.{{Cite web |last=Silva |first=Orlando |date=June 30, 2022 |title=The Jordan Brand Reached Over $5 Billion In Annual Revenue For The First Time, Michael Jordan Made $150M+ Just From Nike Last Year |url=https://fadeawayworld.net/nba-media/the-jordan-brand-reached-over-5-billion-in-annual-revenue-for-the-first-time-michael-jordan-made-150m-just-from-nike-last-year |access-date=May 11, 2023 |website=Fadeaway World}}{{cite web |last1=Poindexter |first1=Owen |title=Nike, Jordan Score With Jordan Brand's Record Haul |url=https://frontofficesports.com/jordan-more-than-doubled-his-nba-career-earnings-in-2022-from-nike-deal/ |website=Front Office Sports |access-date=11 May 2023 |language=en |date=30 January 2023}}

{{Main|Jumpman (logo)}}

The "Jumpman" logo originated from a photo shoot Michael Jordan did for Life magazine at the University of North Carolina campus before he played for Team USA in the 1984 Summer Olympics, photographed by Co Rentmeester. Jordan posed in a manner identical to the grand jeté ballet technique, while holding a basketball with his left hand, and wearing his Olympic jumpsuit and New Balance shoes.{{Cite web |last=Halfhill |first=Matt |date=2022-08-16 |title=Jordan Logo Meaning, Designer, History |url=https://www.nicekicks.com/history-behind-jordan-jumpman-logo/ |access-date=2023-05-10 |website=Nice Kicks |language=en-US}}{{cite magazine |url=https://www.life.com/arts-entertainment/the-amazing-story-behind-jumpman/ |title=The Amazing Story Behind "Jumpman" |author=Bill Syken |magazine=Life |date=2024-05-31}} Moore, who was in charge of the design team, came across this Life magazine issue and had Jordan replicate the pose, this time in Chicago and wearing his Bulls uniform and Nike Air Jordan shoes.{{cite web |url=https://footwearnews.com/business/legal-news/nike-lawsuit-michael-jordan-jumpman-logo-1202764580/ |title=Nike Prevails in Lawsuit Over Michael Jordan's Jumpman Logo |author= Samantha McDonald |website=Foorwear News |date=2019-03-26}} The "Jumpman" logo has developed and gone through different changes and can be seen on sneakers, attire, hats, socks, and other forms of wear. It has become one of the most recognizable logos in the athletics industry.{{Cite web |title=Air Jordan (Jumpman) Logo and symbol, meaning, history, PNG, brand |url=https://1000logos.net/air-jordan-logo/ |access-date=2023-05-10}}

;{{anchor|Spizike|Spiz'ike}} "Spizike"

The Jordan Spiz'ike shoes were released on October 21, 2006, as a tribute to Michael Jordan and Spike Lee's relationship. The relationship began when Mars Blackmon (a character from Spike Lee's film, She's Gotta Have It) became a pitchman in Nike commercials for Air Jordans.{{Cite web |url=https://hoopshabit.com/2020/05/03/last-dance-spike-lee-michael-jordan-commercial/ |title=The Last Dance: How a Spike Lee and Michael Jordan commercial came to be |date=May 3, 2020}} The Spiz'ike is a blend of the Jordan III, IV, V, VI, and XX shoes. Only 4,032 pairs were made of the original release, with the proceeds going to a new film institute at Morehouse College.{{Cite web |date=2006-10-17 |title=Nike Air Jordan Spizike Commercial |url=https://hypebeast.com/2006/10/nike-air-jordan-spizike-commercial |access-date=2023-03-16 |website=Hypebeast}}{{Cite web |date=October 17, 2006 |title=AKATC: An In Depth Look at the Upcoming Jordan Spiz'ike |url=http://www.kixandthecity.com/akatc-an-in-depth-look-at-the-upcoming-jordan-spizike/ |url-status=dead |archive-url=https://web.archive.org/web/20091109201058/http://www.kixandthecity.com/akatc-an-in-depth-look-at-the-upcoming-jordan-spizike/ |archive-date=2009-11-09 |access-date=2023-03-07 |website=Kix and the City}}

;"Defining Moments"

Released in 2006 retailing at $295 containing the sneakers Michael Jordan wore during his first championship of his two three-peats. The Retro 11 Concord contains a gold Jumpman on the side, but originally was meant to also have gold eyelets spelling out Jordan. This was changed because of color bleeding. The retro 6 Black Infrared replaces its infrared for gold as well. Both shoes contained dog tags to reference the title won and a booklet showcasing a slam dunk highlight of the game and concept art of the shoe. Some of the original DMP Retro 11 Concords have surfaced and are considered some of the rarest Air Jordans.{{cite web |url=http://solecollector.com/news/2015/01/in-context-air-jordan-defining-moments-pack |title=In Context: Air Jordan Defining 'Moments Pack'|access-date=September 24, 2016|archive-url=https://web.archive.org/web/20160925021017/http://solecollector.com/news/2015/01/in-context-air-jordan-defining-moments-pack|archive-date=September 25, 2016|url-status=live}}

;"Defining Moments II"

The "raging bull pack" retailed for $310 and drew inspiration from the running of the bull that takes place every year in Spain. The pack contains two Air Jordan 5s; the Toro Bravo and the 3m. The Toro Bravo is a red suede sneaker, one of the first of its kind, and it takes inspiration from the red bandanas worn by the runners. The second pair, the 3m, is named after its reflective coating. Both shoes come in a wood gate exterior graphic box with double sided slide out, originally released in 2009.{{cite web |url=http://sneakernews.com/air-jordan/air-jordan-5/air-jordan-v-5-2009-dmp-retro-black-red-silver-red-black/ |title=Air Jordan V (5) 2009 DMP Retro - Toro Bravo - Raging Bull - SneakerNews.com |language=en-US|access-date=September 24, 2016|archive-url=https://web.archive.org/web/20161009211446/http://sneakernews.com/air-jordan/air-jordan-5/air-jordan-v-5-2009-dmp-retro-black-red-silver-red-black/|archive-date=October 9, 2016|url-status=live}}

;"Defining Moments III"

The Jordan Brand released a third "Defining Moments" package on July 11, 2009. The 60+ Air Jordan Retro 1 Package is inspired by Jordan scoring 63 points on the Celtics in a double overtime playoff game during his second year. The Air Jordan Retro 1 60+ Package features a re-release of the sneakers that Jordan wore during that game, and a Retro Air Jordan 1 inspired by the Celtics colors and the parquet floors from the old Boston Garden.

;"Defining Moments IV"

;Retro 6 Infrared Pack

The Jordan 6 white/infrared and black/infrared was released February 14, 2013, at a retail price of {{dollarsign|USD|170|lk=off}}. This is the second of the same colorway retro in Jordan Brand history. The first time retro on both colorways were in 2000, they were retro separately. This time, the retro was distinguished from the previous release by using the Jumpman logo instead of the Nike Air logo on the heel.

;"Old Love New Love"

2007 brought the release of the Jordan Brand's second two-pair package named the "Old Love New Love" (OLNL), which was released on April 21. The pack featured two colorways of the Air Jordan I Retro - the original White/Black-Varsity Red (Black Toes) and a new pair in Black/Varsity-Maize/White. The pack represented Jordan's two main passions, the old love being basketball the new love being motorcycle racing. The Old Love New Love package was sold for $200.00.{{cite web |url=http://sneakernews.com/air-jordan/air-jordan-1-beginning-moments-old-love-new-love-pack-2007/ |title=Air Jordan 1 - Beginning Moments / Old Love New Love Pack - 2007 - SneakerNews.com |language=en-US|access-date=September 27, 2016|archive-url=https://web.archive.org/web/20170620233513/https://sneakernews.com/air-jordan/air-jordan-1-beginning-moments-old-love-new-love-pack-2007/|archive-date=June 20, 2017|url-status=live}} This release marked a comeback for the Air Jordan 1 paving the way for a slew of colorways, including the modified "Phat" version with additional padding.{{cite web |url=https://thesolesupplier.co.uk/news/discover-how-the-air-jordan-1-transcended-basketball-to-become-streetwears-favourite-silhouette/|title= Discover: How the Air Jordan 1 Transcended Basketball to Become Streetwear's Favourite Silhouette |language=en-GB}}

File:Air Jordan 6ix rings olympic dream and black red.jpg

The Jordan 6 Rings (aka Jordan Six Rings, Or Montells) is a combination of the seven Air Jordan shoes that Michael Jordan wore during his 6 championship seasons. That includes the Air Jordan 6, 7, 8, 11, 12, 13 and 14. The Jordan Brand company released the 6 Rings shoes starting in September 2008.{{cite web |url=https://www.sneakerfiles.com/air-jordans/air-jordan-6-rings-six-rings/ |title=Air Jordan 6 Rings Six Rings Colorways|language=en-US}}

Jordan Brand released colorways representative of each team that the Chicago Bulls defeated in their six championship seasons during the 1990s: The Los Angeles Lakers, Portland Trail Blazers, Phoenix Suns, Seattle SuperSonics, and Utah Jazz. The shoes include laser-etched graphics detailing specific aspects about that particular championship series and the city of the competing team. Many other colorways exist.

There also exists a "winterized 6 rings" which are a modified 6 Rings shoe turned into a durable boot designed for the outdoors which changes some of the design and placement of the parts.

The polyurethane (PU) material in the soles of many Air Jordan models can break down over time, and many collectors find that their vintage pairs are often unwearable.{{Cite magazine |last=Chun |first=Rene |title=The Sneakerheads Racing to Save Their Kicks From Decay |magazine=Wired |url=https://www.wired.com/2015/05/sneakers/ |access-date=2023-04-10 |issn=1059-1028}} Known as PU degradation, polyurethane soles are susceptible to hydrolysis and oxidation, and shoes with this material have been found to have a poor aging performance.{{Cite journal |last1=Gopalakrishnan |first1=S. |last2=Fernando |first2=T. Linda |date=2011-03-31 |title=Studies on ageing performance of some novel polyurethanes |url=https://www.jocpr.com/abstract/studies-on-ageing-performance-of-some-novel-polyurethanes-947.html |journal=Journal of Chemical and Pharmaceutical Research|volume=3 |issue=2 }} Nike does not provide information as to the type of PU they use in their Air Jordan lines, and have avoided answering questions in the past, as was the case in Wired{{'}}s widely cited article on the PU controversy within the sneaker community, "We asked Nike about PU degradation and what might be done about it, but the company declined to comment."

The Air Jordan line has been associated with riots, assaults, robberies, and murders.{{cite web |url=http://rollingout.com/business/entrepreneurs-business-leaders/michael-jordan-to-blame-for-riots-over-shoes-what-isiah-thomas-said-and-5-things-he-could-do-with-nike-profits/ |title=Michael Jordan to Blame for Riots Over Shoes: What Isiah Thomas Said and 5 Things He Could Do With Nike Profits |date=December 24, 2011 |publisher=Rollingout.com |access-date=April 23, 2013 |archive-url=https://web.archive.org/web/20130120085121/http://rollingout.com/business/entrepreneurs-business-leaders/michael-jordan-to-blame-for-riots-over-shoes-what-isiah-thomas-said-and-5-things-he-could-do-with-nike-profits/ |archive-date=January 20, 2013 |url-status=live}}{{cite web |last=Shapiro |first=Marc |url=http://owingsmills.patch.com/articles/air-jordans-stolen-from-teens-in-mall-robbery |archive-url=https://archive.today/20130411145547/http://owingsmills.patch.com/articles/air-jordans-stolen-from-teens-in-mall-robbery |url-status=dead |archive-date=April 11, 2013 |title=Air Jordans Stolen from Teens in Mall Robbery – Owings Mills-Reisterstown, MD Patch |publisher=Owingsmills.patch.com |date=December 10, 2012 |access-date=April 23, 2013}} Fifteen-year-old high school student Michael Eugene Thomas was choked to death by one of his peers for a pair of Air Jordan sneakers in 1989.{{cite web |author=Rick Telander |url=http://sportsillustrated.cnn.com/vault/article/magazine/MAG1136895/index.htm |title=In America's cities, kids are killing kids over sneakers – 05.14.90 – SI Vault |publisher=Sports Illustrated |date=May 14, 1990 |access-date=April 23, 2013 |archive-url=https://web.archive.org/web/20130128080512/http://sportsillustrated.cnn.com/vault/article/magazine/MAG1136895/index.htm |archive-date=January 28, 2013 |url-status=dead}} In 1988, principal Dr. Robin Oden of Mumford High School in Detroit mentioned that clothing-related violence had reached a point where he felt it was necessary to ban certain items of clothing, including the Air Jordan sneaker, from school grounds.{{cite web |author=Tom Hundley |url=https://www.chicagotribune.com/1988/04/03/school-puts-in-clothes-on-notice/ |title=School Puts 'In' Clothes On Notice |work=Chicago Tribune |date=April 3, 1988 |access-date=April 23, 2013 |archive-url=https://web.archive.org/web/20131203030606/http://articles.chicagotribune.com/1988-04-03/news/8803050777_1_air-jordans-dress-code-troop |archive-date=December 3, 2013 |url-status=live}} This ban was the first of many dress codes implemented in schools after a wave of robberies, beatings, and shootings over possession of Air Jordan sneakers and other items of clothing.{{cite web |url=http://petermarina.com/DOCUMENTS/JYS.pdf |title=Cultural meaning and hip-hop fashion in the African-American male youth subculture of New Orleans |url-status=dead |access-date=May 21, 2013 |archive-url=https://web.archive.org/web/20120906230836/http://petermarina.com/DOCUMENTS/JYS.pdf |archive-date=September 6, 2012}}

Nike owns none of the factories where Air Jordans are produced and contracts the work to various factory owners. Company officials say that they only design and market the shoes. However, Nike dictates production terms and standards to the contractor, often without questioning labor or safety practices.{{Citation needed|date=June 2024}} In April 1997, 10,000 Indonesian workers went on strike over wage violations at an Air Jordan factory. The same month in Vietnam 1,300 workers went on strike demanding a 1-cent-per-hour raise, and a year later in 1998, 3,000 workers in China went on strike to protest hazardous working conditions and low wages.{{cite web |url=http://www.globalexchange.org/sweatfree/nike/faq |title=Nike FAQs - Global Exchange |access-date=November 8, 2016|url-status=dead |archive-url=https://web.archive.org/web/20161026223516/http://www.globalexchange.org/sweatfree/nike/faq |archive-date=October 26, 2016}}

Air Jordans have become a status symbol in sneaker culture and are worn all around the world today. The impact of Air Jordans has expanded from basketball and sports into fashion, pop culture, and hip-hop. Air Jordans are a major staple in casual wear and streetwear culture. The popularity of the sneaker has risen from its connection to the hip-hop scene since 1985.{{Cite web |last=Dooley |first=David |date=2023-03-15 |title=Why The Nike Air Jordan 1 is a Streetwear Essential |url=https://www.fastfashionnews.co.uk/why-the-nike-air-jordan-1-is-a-streetwear-essential/ |access-date=2023-05-12 |website=Fast Fashion News}} Rappers in the 1990s including 2Pac, The Notorious B.I.G., Ice Cube, and Jay-Z mention Michael Jordan's sneakers and success in their music. They have also been seen on many hip-hop album covers including Eazy-E wearing Air Jordan III on the Eazy-Duz-It album cover and music videos including "Otis" where Jay-Z and Kanye West are seen wearing the Air Jordan I and Air Jordans VI.{{Cite web |last=Williams |first=Aaron P. |date=2018-05-16 |title=How Jordan IIIs Became The Holy Grails Of Both Basketball And Hip-Hop |url=https://medium.com/@AaronSmarter/how-jordan-iiis-are-the-key-to-the-rap-hoops-sneaker-connection-56f47097cfcc |access-date=2023-05-12 |website=Medium |language=en}} The shoes have also been seen worn by many artists and celebrities on a casual and everyday basis. Collaborations between hip-hop artists and the Jordan brand have also driven popularity, including Travis Scott's "Cactus Jack" collaborations with the Jordan Brand and Nike. With the Jordan Brand having a huge impact on hip-hop culture, it has become a status symbol.

{{Main|Sneaker collecting}}

The shoes have had a large impact on the rise of "sneakerhead" culture. In the 1980s, collecting sneakers became more common, as well as trading and reselling them. As new models came out, more Air Jordans have become in demand and a significant shoe to have in collections. Reselling Air Jordans have become highly profitable and hundreds or thousands of dollars are spent on rare sneakers, including the original 1985 Air Jordan I on StockX selling up to $20,000.{{Cite web |last=Jelen |first=Greta |date=February 2023 |title=How Michael Jordan's Sneakers Shaped Basketball and Fashion History |url=https://www.lofficielusa.com/men/michael-jordan-air-jordan-sneaker-history-nike |website=lofficielusa}} Upon the height and rise of the sneaker community, the resale market is estimated to be worth $2 billion and is expected to gain $4 billion more by 2025.{{Cite web |date=2020-07-20 |title=Sneakers as an Alternative Asset Class, Part II |url=https://www.cowen.com/insights/sneakers-as-an-alternative-asset-class-part-ii/ |access-date=2023-08-15 |website=TD Cowen |language=en-US}} The growth is due to collaborations, limited editions drops, and other factors. With the sneakers evolving over time and introducing new models, the sneakers have been rising in value for collectors and becoming a staple in their collections.

Air Jordan has collaborated with many brands and artists, including celebrities Drake,{{Cite web |title=A History of Drake's Sneaker Collaborations |url=https://www.complex.com/sneakers/drake-ovo-sneaker-collaboration-history |access-date=2023-05-02 |website=Complex |language=en}} Billie Eilish,{{Cite web |title=Billie Eilish x Air Jordan 1 KO |url=https://store.billieeilish.com/products/billie-eilish-x-air-jordan-1-ko |access-date=2023-05-02 |website=Billie Eilish {{!}} Store |language=en}} J Balvin,{{Cite web |title=Air Jordan 1 'J Balvin' Release Date |url=https://www.nike.com/ca/launch/t/air-jordan-1-j-balvin |access-date=2023-05-10 |website=www.nike.com |language=en-GB}} DJ Khaled, Eminem, Nicki Minaj, Future and Mark Wahlberg. After a collaboration with Nike on its Air Force One in 2017, rapper Travis Scott partnered with Jordan Brand to design "Cactus Jack" iterations of the Air Jordan 1, Air Jordan 4 and Air Jordan 6.{{cite web |last=Wolf |first=Cam |date=February 28, 2020 |title=How Travis Scott Took Over the Sneaker World |url=https://www.gq.com/story/travis-scott-nike-most-powerful-collaborator |url-status=live |archive-url=https://web.archive.org/web/20201116115755/https://www.gq.com/story/travis-scott-nike-most-powerful-collaborator |archive-date=November 16, 2020 |access-date=2020-11-12 |website=GQ |language=en-us}}{{cite web |date=2020-01-20 |title=Rappers Sneakers to Buy Right Now |url=https://www.highsnobiety.com/p/best-rappers-sneakers-buy-online/ |url-status=live |archive-url=https://web.archive.org/web/20201116115759/https://www.highsnobiety.com/p/best-rappers-sneakers-buy-online/ |archive-date=November 16, 2020 |access-date=2020-11-12 |website=Highsnobiety}}

Air Jordan has worked with streetwear brands, fashion houses, and soccer clubs. Collaborations include Virgil Abloh and his brand Off-White,{{cite web |last=Dodson |first=Aaron |date=2020-02-15 |title=Virgil Abloh on the Off-White Air Jordan 5 and his journey collaborating with Nike |url=https://andscape.com/features/virgil-abloh-on-the-off-white-air-jordan-5-and-his-journey-collaborating-with-nike/ |access-date=2021-03-19 |website=Andscape}} Supreme,{{cite web |date=2016-01-11 |title=Supreme x Jordan Apparel at Nike Outlets |url=https://www.highsnobiety.com/p/supreme-jordan-nike-outlets/ |access-date=2021-03-19 |website=Highsnobiety}}{{cite web |date=2015-08-04 |title=This could be the full Supreme x Air Jordan collaboration |url=https://acclaimmag.com/style/full-supreme-x-air-jordan-collaboration/ |access-date=2021-03-19 |website=Acclaim Magazine |language=en-us}} Comme des Garçons,{{Cite web |date=2019-07-08 |title=Take a Closer Look at the COMME des GARÇONS x Air Jordan 1 Retro High |url=https://hypebeast.com/2019/7/comme-des-garcons-air-jordan-1-retro-high-closer-look-cn5738-001-cn5738-100 |access-date=2023-05-02 |website=Hypebeast}} Kaws,{{Cite web |last=DeSciora |first=Matt |date=March 31, 2022 |title=Revisiting the Kaws x Air Jordan 4 On Its 5-Year Anniversary |url=https://www.stadiumgoods.com/en-ae/article/detailed-look-kaws-air-jordan-4-on-5-year-anniversary|access-date=March 1, 2023 |website=Stadiumgoods.com}} Dior,{{Cite web |last=Verry |first=Peter |date=2021-01-22 |title=The Dior x Air Jordan 1 Was the Most Talked About Sneaker at the Inauguration — and Its Resale Price Has Never Been Lower |url=https://footwearnews.com/2021/business/retail/dior-jordan-1-inauguration-sneakers-resale-1203097253/ |access-date=2023-03-21 |website=Footwear News}} and Paris Saint-Germain.{{Cite web |title=Paris Saint-Germain Jordan Brand Boots, PSG Cleats, Shoes {{!}} store.psg.fr |url=https://store.psg.fr/en/paris-saint-germain-jordan-brand/t-25861493+br-351287+z-9423-475346623 |access-date=2023-05-02 |website=store.psg.fr |language=en-GB}}

The Air Jordans have been seen throughout television, including The Fresh Prince of Bel-Air, where Will Smith wears different models of the shoe throughout the show including the "Metallic" Air Jordan Vs in the pilot episode and the "Colombia" Air Jordan XI in the last episode of the series. With the impact that the show made on the Jordan Brand, they released a few pairs of Air Jordan Vs that associate to the show.{{Cite web |last=DePaula |first=Nick |date=2020-09-10 |title=The 30 best sneakers worn on 'The Fresh Prince of Bel-Air' |url=https://andscape.com/features/best-sneakers-worn-on-the-fresh-prince-of-bel-air/ |access-date=2023-05-12 |website=Andscape}}

There are films that have influenced the Air Jordan's design. In 1989, the film Do the Right Thing portrayed a character "Buggin Out" (Giancarlo Esposito) in a clean pair of Air Jordan 4s that became scuffed. Jordan brand released a Jordan 4 that was designed as a replica of the scuffed ones that Buggin Out wore. Air Jordan sneakers have been featured in other films, including He Got Game (1998), White House Down (2013), Uncle Drew (2018), and Spider-Man: Into the Spider-Verse (2018), and Spider-Man: Across the Spider-Verse (2023){{Cite web |last=Zazzini |first=Riccardo |date=March 2023 |title=The 20 most iconic sneaker moments in movie history |url=https://www.highsnobiety.com/p/best-movie-sneakers/ |website=Highsnobiety}}{{Cite news |last=Marsh |first=Calum |date=2023-04-05 |title=Air Jordans on the Big Screen: When the Sneaker Is the Real Star |work=The New York Times |url=https://www.nytimes.com/2023/04/05/movies/air-jordan-sneaker.html |access-date=2023-04-06 |archive-url=https://web.archive.org/web/20230406101717/https://www.nytimes.com/2023/04/05/movies/air-jordan-sneaker.html |archive-date=2023-04-06 |issn=0362-4331}} and the documentaries Unbanned: The Legend of AJ1 (2018),{{cite web |last1=Nordine |first1=Michael |date=2018-02-18 |title='Unbanned: The Legend of AJ1' Trailer: It's Gotta Be the Shoes in This Documentary About Michael Jordan's Sneakers — Watch |url=https://www.indiewire.com/2018/02/unbanned-the-legend-of-aj1-trailer-air-jordan-1201930032/ |access-date=2020-11-11 |website=IndieWire |archive-date=November 16, 2020 |archive-url=https://web.archive.org/web/20201116115805/https://www.indiewire.com/2018/02/unbanned-the-legend-of-aj1-trailer-air-jordan-1201930032/ |url-status=live }}{{Cite magazine |last=Backman |first=Melvin |date=2018-06-11 |title=The Twilight of Air Jordans |url=https://www.newyorker.com/culture/cultural-comment/the-twilights-of-air-jordans |access-date=2023-05-10 |magazine=The New Yorker}} One Man and His Shoes (2020),{{cite web |title=VICE TV releasing 'One Man and His Shoes' documentary, on the story behind Michael Jordan's Nike sneakers |url=https://www.cbssports.com/nba/news/vice-tv-releasing-one-man-and-his-shoes-documentary-on-the-story-behind-michael-jordans-nike-sneakers/ |work=CBS Sports |date=May 19, 2020 |access-date=19 May 2020 |archive-date=November 16, 2020 |archive-url=https://web.archive.org/web/20201116115801/https://www.cbssports.com/nba/news/vice-tv-releasing-one-man-and-his-shoes-documentary-on-the-story-behind-michael-jordans-nike-sneakers/ |url-status=live }} and "Episode V" of The Last Dance (2020).{{cite web |title='The Last Dance': Story behind Michael Jordan nearly choosing Adidas over Nike explained in doc |url=https://www.cbssports.com/nba/news/the-last-dance-story-behind-michael-jordan-nearly-choosing-adidas-over-nike-explained-in-doc/ |access-date=2020-11-11 |website=CBS Sports |date=May 15, 2020 |language=en |archive-date=November 16, 2020 |archive-url=https://web.archive.org/web/20201116115727/https://www.cbssports.com/nba/news/the-last-dance-story-behind-michael-jordan-nearly-choosing-adidas-over-nike-explained-in-doc/ |url-status=live }}

On January 26, 1992, Jordan Brand debuted a commercial during Super Bowl XXVI which showed Bugs Bunny enlisting the help of Michael Jordan to outsmart a bullying rival team using cartoon gags. A second ad premiered in 1993 featuring Bugs and Jordan facing off against Marvin the Martian. The ads inspired Jordan's agent, David Falk, to pitch a film starring Jordan and the Looney Tunes characters. The pitch resulted in Space Jam (1996), a commercial success which grossed over $230 million at the box office and generated over $1 billion in merchandise sales.{{cite web |last1=Francisco |first1=Eric |title=The Nike Ad That Inspired 'Space Jam' Was Nostalgic Paydirt |url=https://www.inverse.com/article/23641-space-jam-nike-jordan-nostalgia-bugs-bunny |website=Inverse |date=November 14, 2016 |access-date=4 September 2020 |archive-date=November 16, 2020 |archive-url=https://web.archive.org/web/20201116115725/https://www.inverse.com/article/23641-space-jam-nike-jordan-nostalgia-bugs-bunny |url-status=live }}{{cite web |last1=Jones |first1=Nate |title=Why Did Michael Jordan Star in 'Space Jam'? |url=https://www.vulture.com/2020/05/why-michael-jordan-did-space-jam.html |website=Vulture |date=May 11, 2020|publisher=Vox Media|access-date=4 September 2020 |archive-date=November 16, 2020 |archive-url=https://web.archive.org/web/20201116115800/https://www.vulture.com/2020/05/why-michael-jordan-did-space-jam.html |url-status=live }} The success of the advertising campaign and the film contributed to the popularity of Looney Tunes and other cartoon characters as motifs in street fashion through the 1990s and 2000s.{{cite web |last1=Josephs |first1=Brian |title=Lord Forgive Me: The Life of Urban Looney Tunes |url=https://www.gq.com/story/life-of-urban-looney-tunes |website=GQ |date=July 18, 2018 |access-date=4 September 2020 |archive-date=November 16, 2020 |archive-url=https://web.archive.org/web/20201116115741/https://www.gq.com/story/life-of-urban-looney-tunes |url-status=live }} A sequel to the film, Space Jam: A New Legacy, was released in 2021, with LeBron James in the lead role.

{{main|Air (2023 American film)}}

Air is an American biographical sports drama film directed by Ben Affleck. The film is based on true events about the origin of Air Jordan, when Sonny Vaccaro, a Nike employee, seeks to strike a business deal with rookie player Jordan. It stars Matt Damon as Vaccaro.

{{main|Like Mike}}

Like Mike is an American sports comedy film released in 2002. It stars a teenage orphan who gains basketball abilities when he wears sneakers inscribed by Michael Jordan. Upon gaining these powers he is offered a chance to play in the NBA.

In 1997, Air Jordan selected the first three collegiate sponsorships for the Jordan Brand: Cincinnati Bearcats, St. John's Red Storm, and North Carolina A&T Aggies.{{cite news |last=Samuels |first=Doug |title=Jordan reportedly lines up FCS school for apparel deal|url=https://footballscoop.com/news/jordan-reportedly-lines-up-fcs-school-for-apparel-deal#:~:text=When%20Nike%20launched%20the%20Jordan,%2C%20Larry%2C%20attended%20NC%20A%26T. |website=footballscoop|access-date=29 May 2023}} North Carolina A&T, a Historically Black College and University (HBCU), ended its sponsorship in 2003 when it signed with Russell Athletic. Since then, Jordan Brand partnered with Howard University Athletics, another HBCU, in 2022 for all their programs except the men's and women's golf teams, which are already sponsored by Stephen Curry's Curry Brand.{{cite web |last=Dwyer |first=Ross |title=Jordan Brand Announce 20 Year Partnership with Howard University |url=https://www.sneakerfreaker.com/news/howard-university-jordan-brand-sponsorship |website=Sneaker Freaker |access-date=3 May 2023}}

Starting in 2016, Air Jordan became the sole equipment provider for the Michigan Wolverines football team.[https://www.mlive.com/wolverines/index.ssf/2015/08/michael_jordan_welcomes_michig.html Michael Jordan welcomes Michigan as first ever Jordan Brand football client] {{Webarchive|url=https://web.archive.org/web/20181120055129/https://www.mlive.com/wolverines/index.ssf/2015/08/michael_jordan_welcomes_michig.html |date=November 20, 2018 }} on mlive.com, August 13, 2015 This marked the brand's first venture into a sport besides basketball. As of 2023, Air Jordan is the equipment provider for the North Carolina Tar Heels, Oklahoma Sooners, Florida Gators, and UCLA Bruins football programs.[https://www.cbssports.com/college-football/news/florida-makes-big-move-joining-jordan-brands-growing-college-football-footprint/ Florida makes big move joining Jordan brand's growing college football footprint] {{Webarchive|url=https://web.archive.org/web/20181120023603/https://www.cbssports.com/college-football/news/florida-makes-big-move-joining-jordan-brands-growing-college-football-footprint/ |date=November 20, 2018 }} on CBSSports.com, December 6, 2017

In 2018, the Jordan brand sponsored an association football (soccer) club for the first time in its history, when French club Paris Saint-Germain F.C. displayed the Jumpman logo on their third kits, worn in the 2018–19 UEFA Champions League.[https://www.mundodeportivo.com/futbol/internacional/20180914/451789732829/michael-jordan-se-cuela-en-la-camiseta-del-psg.html Michael Jordan se cuela en la camiseta del PSG] {{Webarchive|url=https://web.archive.org/web/20200610232213/https://www.mundodeportivo.com/futbol/internacional/20180914/451789732829/michael-jordan-se-cuela-en-la-camiseta-del-psg.html |date=June 10, 2020 }}, Mundo Deportivo, September 14, 2018

In 2023, the Jordan brand signed AL 2022 MVP Aaron Judge to an endorsement deal.

The Jordan brand also sponsors 23XI Racing, which is co-owned by Michael Jordan in the No. 45 Toyota Camry driven by Tyler Reddick in the NASCAR Cup Series.

• University of Florida[https://www.alligatorarmy.com/2018/7/17/17583874/florida-gators-jordan-brand-uniforms-apparel-shoes Florida unveils Jordan Brand uniforms, apparel, shoes] {{Webarchive|url=https://web.archive.org/web/20200610220759/https://www.alligatorarmy.com/2018/7/17/17583874/florida-gators-jordan-brand-uniforms-apparel-shoes |date=June 10, 2020 }} by Andy Hutchins on Alligator Army, July 17, 2018
• Howard University{{Cite web|url=https://about.nike.com/en/newsroom/releases/jordan-brand-howard-university-partnership|title=Jordan Brand Welcomes Howard University to the Family

|date=August 11, 2022|website=nike.com|access-date=March 13, 2023}}

• University of Michigan
• University of North Carolina at Chapel Hill
• University of Oklahoma
• University of California, Los Angeles{{cite web|url=https://uclabruins.com/news/2020/12/8/bruin-athletics-ucla-athletics-to-team-up-with-jordan-brand-nike.aspx|title = UCLA Athletics to Team up with Jordan Brand, Nike| date=December 8, 2020 }}
• University of California, Berkeley

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• Jalen Hurts{{Cite magazine |title=Eagles QB Jalen Hurts Signs Endorsement Deal With Jordan Brand |url=https://www.si.com/.amp/extra-mustard/2023/08/14/eagles-jalen-hurts-jordan-brand-endorsement-deal |access-date=2023-08-14 |magazine=Sports Illustrated |language=en}}
• Dak Prescott{{Cite web |last=Epstein |first=Lorenzo Reyes and Jori |title=Cowboys QB Dak Prescott leaves Adidas, signs deal to become Jordan Brand's highest-paid NFL athlete |url=https://www.usatoday.com/story/sports/nfl/cowboys/2021/06/10/dak-prescott-cowboys-qb-leaves-adidas-signs-jordan-brand/7633579002/ |access-date=2023-05-03 |website=USA Today |language=en-US}}
• Davante Adams{{Cite web |last=Polacek |first=Scott |title=Packers' Davante Adams Agrees to Endorsement Contract with Jordan Brand |url=https://bleacherreport.com/articles/2882611-packers-davante-adams-agrees-to-endorsement-contract-with-jordan-brand |access-date=2023-05-03 |website=Bleacher Report |language=en}}
• Stefon Diggs{{Cite web |last=Daniels |first=Tim |title=Bills WR Stefon Diggs Joins Jordan Brand: 'This Is Both Unreal and Surreal' |url=https://bleacherreport.com/articles/2939156-bills-wr-stefon-diggs-joins-jordan-brand-this-is-both-unreal-and-surreal |access-date=2023-05-03 |website=Bleacher Report |language=en}}
• Jarvis Landry{{Cite web |last=Goldberg |first=Rob |title=Browns' Jarvis Landry Announces Endorsement Contract with Jordan Brand |url=https://bleacherreport.com/articles/2936906-browns-jarvis-landry-announces-endorsement-contract-with-jordan-brand |access-date=2023-05-03 |website=Bleacher Report |language=en}}
• Chase Claypool{{Cite web |last=Ciccotelli |first=Jenna |title=Steelers' Chase Claypool, Jordan Brand Agree to Endorsement Contract |url=https://bleacherreport.com/articles/2926632-steelers-chase-claypool-jordan-brand-agree-to-endorsement-contract |access-date=2023-05-03 |website=Bleacher Report |language=en}}
• Sterling Shepard{{Cite web |last=Stoia |first=George |title=OU football: Sterling Shepard joins Jordan Brand |url=https://www.oudaily.com/sports/ou-football-sterling-shepard-joins-jordan-brand/article_bdfd2fec-b1e1-11e8-bd7b-a32cfe256fe8.html |access-date=2023-05-03 |website=OU Daily|date=September 6, 2018 }}
• Kyle Pitts{{Cite web |first=Sandeep|last= Chandok |date=2021-04-29 |title=Kyle Pitts joins Jordan Brand's exclusive group of NFL athletes |url=https://kutv.com/news/nation-world/kyle-pitts-joins-jordan-brands-exclusive-group-of-nfl-athletes |access-date=2023-05-04 |website=KUTV |language=en}}
• Melvin Ingram{{Cite web |title=Before Becoming The No. 1 NFL Draft Pick, Bryce Young's Business Deals Reached $3.5M In NIL Valuation |url=https://www.yahoo.com/lifestyle/becoming-no-1-nfl-draft-204149090.html |access-date=2023-05-04 |website=Yahoo Life |date=May 2023 |language=en-US}}
• Bobby Wagner{{Cite web |last=Connley |first=Courtney |title=How Michael Jordan's advice helped NFL star Bobby Wagner negotiate his $54 million contract himself |url=https://www.cnbc.com/2019/08/02/michael-jordan-helped-bobby-wagner-negotiate-his-54-million-contract.html |access-date=2023-05-04 |website=CNBC |date=August 4, 2019 |language=en}}
• Devin White{{Cite web |title=Tampa Bay Buccaneers Superstar Linebacker Joins Michael Jordan's Signature Brand |url=https://www.theoutsideleverage.com/articles/devin-white-joins-the-jordan-brand-family |access-date=2023-05-04 |website=Outside Leverage |language=en-US}}
• Dont'a Hightower{{Cite web |date=2021-07-27 |title=Official 2021 Jordan Brand Football Roster |url=https://www.whatproswear.com/football/news/official-2021-jordan-brand-football-roster-whos-with-jumpman/ |access-date=2023-05-07 |website=What Pros Wear}}
• Stephon Gilmore{{Cite web |last=Goldberg |first=Rob |title=Patriots' Stephon Gilmore Agrees to Endorsement Contract with Jordan Brand |url=https://bleacherreport.com/articles/2886789-patriots-stephon-gilmore-agrees-to-endorsement-contract-with-jordan-brand |access-date=2023-05-07 |website=Bleacher Report |language=en}}
• Jamal Adams{{Cite web |last=Faucheux |first=Michael |date=2017-03-06 |title=Jamal Adams Signs with Jordan Brand |url=https://www.nicekicks.com/jamal-adams-signs-jordan-brand/ |access-date=2023-05-07 |website=Nice Kicks |language=en-US}}
• Tyrann Mathieu
• Deebo Samuel{{Cite web |title=Deebo signing with Jordan Brand is 'dream come true' |url=https://www.nbcsports.com/bayarea/49ers/deebo-samuel-signing-jordan-brand-dream-come-true-49ers-star |access-date=2023-05-04 |website=RSN |date=September 28, 2022 |language=en}}
• Bryce Young{{Cite web |title=Bryce Young Signs With Jordan Brand Ahead of NFL Draft

|url=https://www.si.com/fannation/sneakers/news/bryce-young-signs-with-jordan-brand-ahead-of-nfl-draft |access-date=2023-05-19 |website=FanNation |date=April 27, 2023 |language=en}}

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• Paris Saint-Germain[https://versus.uk.com/2021/01/paris-saint-germain-extend-jordan-sponsorship-deal-2022/ Paris Saint Germain Set to Extend Jordan Sponsorship Deal Until 2022] by Jacob Davey, January 6th 2021

• Sidemen FC

• 23XI Racing

• Kurt Busch
• Denny Hamlin
• Tyler Reddick

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• Mookie Betts{{cite web|url=https://www.sportingnews.com/us/mlb/news/mookie-betts-cleats-jordan-brand/htswqihdr3amoapbhtp17y1e|title=Mookie Betts Jordan cleats: Inside Dodgers star's Jordan Brand sponsorship|last=Rivera|first=Joe|date=March 21, 2023|website=The Sporting News|access-date=June 18, 2023}}
• Jazz Chisholm Jr.{{cite web|url=https://www.soleretriever.com/news/articles/jazz-chisholm-signs-with-jordan-brand-fifth-mlb-player-to-sign-to-brand-2023|title=Miami Marlins Player Jazz Chisholm Becomes The Fifth MLB Player To Sign With Jordan Brand|last=Vlashos|first=Nicholas|date=March 29, 2023|website=Sole Retriever|access-date=June 18, 2023}}
• Vladimir Guerrero Jr.{{cite web|url=https://www.complex.com/sneakers/a/cmplxvictor-deng/jordan-brand-signs-vladimir-guerrero-jr|title=Vladimir Guerrero Jr Signs With Jordan Brand|last=Deng|first=Victor|date=July 13, 2021|website=Complex.com|access-date=June 18, 2023}}
• Aaron Hicks
• Aaron Judge{{cite web|url=https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2023/03/09/aaron-judge-jordan-brand.aspx|title=Aaron Judge joins Jordan Brand roster of endorsers|last=Lefton|first=Terry|date=March 9, 2023|website=Sports Business Journal|access-date=June 18, 2023}}
• Derek Jeter{{cite web|url=https://bleacherreport.com/articles/2128910-jordan-brand-rolls-out-moving-re2pect-tribute-for-derek-jeter|title=Jordan Brand Rolls out Moving RE2PECT Tribute for Derek Jeter|last=Carson|first=Dan|date=July 14, 2014|website=Bleacher Report|access-date=June 18, 2023}}
• Manny Machado
• Yadier Molina
• CC Sabathia
• Taijuan Walker
• Elly de la Cruz{{cite web|url=https://www.mlb.com/news/elly-de-la-cruz-endorsement-deal-with-jordan |title=How Elly joined the 'Jumpman' ranks |website=MLB.com }}

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• {{flagicon|FRA}} France
• {{flagicon|SLO}} Slovenia
• {{flagicon|JPN}} Japan

• DUC{{Cite news|url=https://www.ducbasketball.com/2022/03/12/bal-le-duc-sincline-face-a-lus-monastir-74-62/|title=JDUC vs Monastir in Africa Basketball Championship 2021-2022.|work=Afrobasket.com|access-date=March 13, 2022|archive-date=April 12, 2022|archive-url=https://web.archive.org/web/20220412171301/https://www.ducbasketball.com/2022/03/12/bal-le-duc-sincline-face-a-lus-monastir-74-62/|url-status=dead}}

• National Basketball Association ("Statement" edition, NBA All-Star Game and Charlotte Hornets uniforms only){{Cite news |url=https://www.nba.com/news/nba-statement-edition-uniforms-jordan-brand-jumpman |title=Jumpman logo will appear on NBA Statement Edition uniforms for 2020-21 season |work=National Basketball Association|access-date=August 26, 2021}}

• University of Cincinnati{{Cite web|url=https://boardroom.tv/nike-cincinnati-bearcats-jordan-brand/|title=Univ. of Cincinnati enters new apparel deal with Jordan Brand, Nike|date=May 17, 2023|website=boardroom.com|access-date=May 17, 2023}}
• University of Florida
• Georgetown University
• University of Houston{{Cite web|url=https://uhcougars.com/news/2020/12/11/womens-basketball-houston-announces-jordan-brand-partnership |title=Houston Announces Jordan Brand Partnership |date=November 11, 2020|website=uhcougars.com |access-date=March 13, 2023}}
• Howard University
• Marquette University
• University of North Carolina
• University of Oklahoma
• San Diego State University
• University of California, Los Angeles
• University of California, Berkeley

• Father Henry Carr Catholic Secondary School{{cite web |url=https://fhcprep.ca/jordan.html |title=Jordan | Welcome to Father Henry Carr Prep |access-date=February 3, 2020 |archive-url=https://web.archive.org/web/20200203061853/https://fhcprep.ca/jordan.html |archive-date=February 3, 2020 |url-status=live}}

• Ateneo de Manila University (Philippine college){{Cite web |title=Jordan Brand Welcomes the Ateneo de Manila University to the Family |url=https://news.nike.com/news/jordan-brand-ateneo-de-manila-university-philippines-march-2022 |access-date=2022-03-28 |website=Nike News}}

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• Bam Adebayo{{cite web|url=https://air.jordan.com/card/welcome-to-the-family-bam/|title=Welcome To The Family, Bam|publisher=Air Jordan|date=February 26, 2021|access-date=February 26, 2021}}
• Carmelo Anthony{{Cite news |url=https://www.espn.com/nba/story/_/id/20985417/jordan-brand-ending-carmelo-anthony-signature-sneaker-line |title=Jordan Brand ending Carmelo Anthony's signature sneaker line |date=October 11, 2017 |work=ESPN|access-date=December 23, 2019|archive-url=https://web.archive.org/web/20191223101636/https://www.espn.com/nba/story/_/id/20985417/jordan-brand-ending-carmelo-anthony-signature-sneaker-line|archive-date=December 23, 2019|url-status=live}}
• Bismack Biyombo{{Cite news |url=https://solecollector.com/news/2014/12/jordan-brand-gave-these-special-sneakers-to-bismack-biyombo |title=Jordan Brand Gave these Special Sneakers to Bismack Biyombo |date=December 8, 2014 |work=solecollector.com|access-date=December 23, 2019|archive-url=https://web.archive.org/web/20191223101636/https://solecollector.com/news/2014/12/jordan-brand-gave-these-special-sneakers-to-bismack-biyombo|archive-date=December 23, 2019|url-status=live}}
• Mike Conley Jr.{{Cite news |url=https://solecollector.com/news/2016/10/mike-conley-signs-with-jordan-brand |title=Mike Conley Signs with Jordan Brand, Happy to Not Be Wearing Chef Currys |date=October 1, 2016 |work=solecollector.com|access-date=December 23, 2019|archive-url=https://web.archive.org/web/20191223101636/https://solecollector.com/news/2016/10/mike-conley-signs-with-jordan-brand|archive-date=December 23, 2019|url-status=live}}
• Luka Dončić{{Cite news |url=https://news.nike.com/news/jordan-brand-luka-doncic |title=Jordan Brand Adds Luka Dončić to the Family |date=December 26, 2019 |work=nike.com|access-date=December 26, 2019|archive-url=https://web.archive.org/web/20191226171655/https://news.nike.com/news/jordan-brand-luka-doncic|archive-date=December 26, 2019|url-status=live}}
• Andre Drummond{{Cite news |url=https://solecollector.com/news/2014/06/andre-drummond-signs-with-jordan-brand |title=Andre Drummond Signs with Jordan Brand |date=June 25, 2014 |work=solecollector.com|access-date=December 23, 2019|archive-url=https://web.archive.org/web/20191224020233/https://solecollector.com/news/2014/06/andre-drummond-signs-with-jordan-brand|archive-date=December 24, 2019|url-status=live}}
• Blake Griffin{{Cite news |url=https://clutchpoints.com/pistons-news-blake-griffin-jordan-brand-extension/ |title=Blake Griffin and Jordan Brand agree to 2-year extension |date=September 10, 2018 |work=clutchpoints.com|access-date=December 23, 2019|archive-url=https://web.archive.org/web/20191223101633/https://clutchpoints.com/pistons-news-blake-griffin-jordan-brand-extension/|archive-date=December 23, 2019|url-status=live}}
• Rui Hachimura{{Cite news |url=https://clutchpoints.com/wizards-news-rui-hachimura-signs-with-jordan-brand/ |title=Rui Hachimura signs with Jordan Brand |date=June 21, 2019 |work=clutchpoints.com|access-date=December 23, 2019|archive-url=https://web.archive.org/web/20191223101634/https://clutchpoints.com/wizards-news-rui-hachimura-signs-with-jordan-brand/|archive-date=December 23, 2019|url-status=live}}
• Victor Oladipo{{Cite news |url=https://www.cbssports.com/nba/news/jordan-brand-signs-victor-oladipo-otto-porter-and-cody-zeller/ |title=Jordan Brand signs Victor Oladipo, Otto Porter, and Cody Zeller |date=October 31, 2013 |work=CBS Sports|access-date=December 23, 2019|archive-url=https://web.archive.org/web/20191223101634/https://www.cbssports.com/nba/news/jordan-brand-signs-victor-oladipo-otto-porter-and-cody-zeller/|archive-date=December 23, 2019|url-status=live}}
• Bradley Beal{{Cite news |url=https://www.nbcsports.com/washington/wizards/wizards-bradley-beal-signs-endorsement-deal-jordan-brand?amp |title=Bradley Beal signs endorsement deal with Jordan Brand |date= December 11, 2020|archive-url=https://web.archive.org/web/20220417182727/https://www.nbcsports.com/washington/wizards/wizards-bradley-beal-signs-endorsement-deal-jordan-brand?amp |archive-date= April 17, 2022|url-status=live}}
• Chris Paul{{Cite news |url=https://solecollector.com/news/2019/05/jordan-cp3-xii-12 |title=Chris Paul's 12th Jordan Signature Sneaker Releases This Summer |date=May 11, 2019 |work=solecollector.com|access-date=December 23, 2019|archive-url=https://web.archive.org/web/20191223101637/https://solecollector.com/news/2019/05/jordan-cp3-xii-12|archive-date=December 23, 2019|url-status=live}}
• Otto Porter Jr.
• Jayson Tatum{{Cite news |url=https://bleacherreport.com/articles/2842201-celtics-jayson-tatum-agrees-to-multiyear-shoe-contract-with-jordan-brand |title=Celtic's Jayson Tatum Agrees to Multiyear Shoe Contract with Jordan Brand |date=June 21, 2019 |work=bleacherreport.com|access-date=December 23, 2019|archive-url=https://web.archive.org/web/20190725141847/https://bleacherreport.com/articles/2842201-celtics-jayson-tatum-agrees-to-multiyear-shoe-contract-with-jordan-brand|archive-date=July 25, 2019|url-status=live}}
• Moe Wagner{{Cite news |url=https://clutchpoints.com/moe-wagner-agrees-to-multi-year-deal-with-jordan-brand/ |title=Moe Wagner agrees to multi-year deal with Jordan Brand |date=September 8, 2018 |work=clutchpoints.com|access-date=December 23, 2019|archive-url=https://web.archive.org/web/20191223101636/https://clutchpoints.com/moe-wagner-agrees-to-multi-year-deal-with-jordan-brand/|archive-date=December 23, 2019|url-status=live}}
• Kemba Walker{{Cite news |url=https://solecollector.com/news/2015/10/kemba-walker-jordan-brand |title=Kemba Walker Leaves Under Armour for Jordan Brand |date=October 10, 2015 |work=solecollector.com|access-date=December 23, 2019|archive-url=https://web.archive.org/web/20191223101638/https://solecollector.com/news/2015/10/kemba-walker-jordan-brand|archive-date=December 23, 2019|url-status=live}}
• Russell Westbrook{{Cite news |url=https://www.espn.com/nba/story/_/id/20687501/russell-westbrook-oklahoma-city-thunder-agrees-10-year-extension-nike-jordan-brand |title=Russell Westbrook inks 10-year extension with Jordan Brand |date=September 13, 2017 |work=ESPN|access-date=December 23, 2019|archive-url=https://web.archive.org/web/20191112060504/https://www.espn.com/nba/story/_/id/20687501/russell-westbrook-oklahoma-city-thunder-agrees-10-year-extension-nike-jordan-brand|archive-date=November 12, 2019|url-status=live}}
• Zion Williamson{{Cite news |url=https://www.forbes.com/sites/adamzagoria/2019/07/23/zion-williamson-signs-multi-year-deal-with-jordan-brand/ |title=Zion Williamson Signs Multiyear Deal with Jordan Brand |date=July 23, 2019 |work=Forbes|access-date=December 23, 2019|archive-url=https://web.archive.org/web/20190914165558/https://www.forbes.com/sites/adamzagoria/2019/07/23/zion-williamson-signs-multi-year-deal-with-jordan-brand/|archive-date=September 14, 2019|url-status=live}}
• Trae Young
• Cody Zeller

{{div col end}}

{{div col|colwidth=20em}}

• Jordin Canada{{cite web|url=https://www.usatoday.com/story/sports/wnba/2021/06/21/michael-jordan-brand-partners-11-wnba-players/7772468002//|title=Jordan Brand makes history by partnering with 11 emerging WNBA players|publisher=USA Today|date=June 21, 2021|access-date=June 21, 2024}}
• Te'a Cooper
• Crystal Dangerfield
• Stefanie Dolson{{cite web|url=https://www.soleretriever.com/news/articles/stefanie-dolson-signs-with-jordan-brand|title=Stefanie Dolson Signs With Jordan Brand|publisher=Sole Retriever|date=September 29, 2023|access-date=June 21, 2024}}
• Chelsea Dungee{{cite web|url=https://www.usatoday.com/story/sports/wnba/2021/06/21/michael-jordan-brand-partners-11-wnba-players/7772468002/|title=Jordan Brand makes history by partnering with 11 emerging WNBA players|publisher=USA Today|date=June 21, 2021|access-date=June 21, 2024}}
• Asia Durr{{cite web|url=https://www.soleretriever.com/news/articles/jordan-brand-air-jordan-37-wnba-pe-collection-ad-aerial-powers-derica-hamby-satou-sabally|title=WNBA Players Get Player Exclusive Jordan 37's|date=September 14, 2022|access-date=June 21, 2024}}
• Dana Evans{{cite web|url=https://www.soleretriever.com/news/articles/wnba-dana-evans-talks-sneaker-culture-jordan-brand-player-exclusive-tatum-pe-giveaway|title=WNBA Star Dana Evans Talks Sneaker Culture, Tatum PE, Jordan Brand, and Player Exclusive Giveaway|publisher=Sole Retriever|date=June 21, 2024|access-date=June 21, 2024}}
• Dearica Hamby
• Isabelle Harrison{{cite web|url=https://justwomenssports.com/reads/wnba-basketball-jordan-brand-jumpman-rhyne-howard/|title=Jordan Brand signs trio of WNBA stars, including top pick Rhyne Howard|publisher=Just Women's Sports|date=May 22, 2022|access-date=June 21, 2024}}
• Arella Karin Guirantes
• Maya Moore
• Kia Nurse
• Aerial Powers
• Satou Sabally{{div col end}}

• Gennady Golovkin{{cite web | url=https://www.usatoday.com/story/sports/boxing/2016/04/13/gennady-golovkin-becomes-third-boxer-to-sign-with-nikes-jordan-brand/99750154/ | title=Gennady Golovkin becomes third boxer to sign with Nike's Jordan Brand | website=USA Today }}

• Roman Reigns

The Jordan Brand partners with the UNCF and others to fund the higher education of underprivileged youth.{{Cite web |last=Luck |first=Quierra |date=July 28, 2020 |title=Michael Jordan Trash Talking During Pickup Game, "You Might Want to Google Me" |url=https://www.si.com/college/unc/basketball/michael-jordan-jump-shot |access-date=2023-03-22 |website=FanNation}}

The Jordan brand also focuses on philanthropy with many large donations throughout the years to communities, athletes, and schools.{{Cite web |title=The Jordan Brand Community |url=https://www.nike.com/jordan/purpose |access-date=2023-05-10 |website=Nike.com}}{{Primary source inline|date=May 2023}} The brand pledges to help with pressing issues in black communities through grants to the communities focusing on economic justice, education, social justice, and Narrative changes to the youth.{{Cite web |title=The Jordan Brand Family |url=https://www.nike.com/jordan/community/family |access-date=2023-05-10 |website=Nike.com}}{{Primary source inline|date=May 2023}}

• Flu Game shoes
• List of basketball shoe brands
• Nike Air Max
• Nike Blazers

{{notelist}}

{{reflist}}

• {{Cite magazine|title=Air Jordan III: The Shocking Story of the Greatest Shoe Michael Jordan Never Wanted|url=https://www.mentalfloss.com/article/584677/air-jordan-iii-shocking-story-greatest-shoe-michael-jordan-never-wanted|last=Kamer|first=Foster|date=August 2015|magazine=Mental Floss|language=en}}

{{Commons category}}

• {{official website}}
• [https://web.archive.org/web/20120503032126/http://sneakernews.com/air-jordan-brand-jordan/ "History of the Air Jordan franchise" at SneakerNews.com]
• [https://web.archive.org/web/20120322053737/http://www.nike.com/jumpman23/historyofflight/ "Every Jordan Ever Made" at Nike]
• [https://www.kicksonfire.com/air-jordan-release-dates Full Archive of All Jordans released in past 10+ years.]
• [https://www.alamopictures.co.uk/podcast/2020/09/07/air-jordan/ "Factual America Podcast, Episode 27: Air Jordan: A Cultural Phenomenon"] {{Webarchive|url=https://web.archive.org/web/20201117203234/https://www.alamopictures.co.uk/podcast/2020/09/07/air-jordan/ |date=November 17, 2020 }} where filmmakers Yemi Bamiro and Will Thorne talk about their documentary "One Man and His Shoes" and the history of Air Jordans.

{{Nike, Inc.}}

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