Aiwa

{{Use mdy dates|date=March 2015}}

{{short description|Japanese consumer electronics brand}}

{{Infobox Brand

| logo = Aiwa Current Logo.svg

| logo_size =

| logo_caption =

|name=Aiwa
アイワ

|image=

|introduced= {{start date and age|1951}}

|currentowner=Towada Audio
Aiwa Acquisitions LLC (North America)
Audio Mobile Americas A.S. (Latin America)

|origin=Japan

|discontinued=

|related=

|markets=Consumer electronics

|previousowners={{ubl

|Aiwa Co., Ltd. (1951–2002)

|Sony Corporation (2002–2017)}}

| website =

:{{URL|https://www.int-aiwa.com/|Aiwa Electronics International Co., Ltd.
{{small|(Global Business Headquarter)}}}}

:{{URL|https://jp-aiwa.net|Aiwa Co., Ltd.
{{small|(Japan)}}}}

:{{URL|https://aiwa.co|Aiwa Acquisitions LLC
{{small|(United States)}}}}

}}

Aiwa ({{respell|eye|WAH}}, stylised aiwa) is a Japanese consumer electronics brand of Aiwa Co. Ltd., a subsidiary of Towada Audio holdings. The current company was established in 2017 and creates mainly audio products; the brand is also licensed to or owned by other companies in different regions of the world, producing various electronics.{{Cite web |title=Aiwa volta ao Brasil: vendia som, agora vende TV? O que aconteceu? |url=https://economia.uol.com.br/noticias/redacao/2023/04/10/aiwa-volta-ao-brasil-vendia-som-agora-vende-tv-o-que-aconteceu.htm |access-date=2023-08-15 |website=economia.uol.com.br |language=pt-br}}

The original Aiwa company was founded in 1951 and was one of the leading creators of audio products such as speakers, boomboxes and stereo systems.{{cite web|url=https://gizmodo.com/5841631/aiwa-the-almost-great-audio-company |title=Aiwa: The Almost Great Audio Company |publisher=Gizmodo.com |date=2011-09-16 |access-date=2020-08-19}} After stagnating in the latter half of the 1990s, Aiwa was merged into Sony in 2002 and then unsuccessfully relaunched as a low-cost brand until discontinuation by 2008. Aiwa was relaunched as an independent company in Japan in 2017 by Towada, two years after it was first revived by an American firm.

Name and logo history

In Japanese the Aiwa name is a combination of 愛 (ai) and 環 (wa), roughly meaning "circle of love".

AIWA LOGO.svg|AIWA logo (1959-1991)

AIWA altes logo.svg|Aiwa logo and the last of the original company (1991-2003)

Aiwa-new-Logo.svg|Aiwa logo under Sony (2003-2008)

AIWA altes logo.svg|Logo (same as 1991) in use for all Aiwa products presently in all regions (2015-present)

Original Aiwa company (1951-2002)

{{Infobox company

| name = Aiwa Co., Ltd.
アイワ株式会社(初代法人)

| logo_size = 1

| foundation = June 20, 1951

| defunct = December 1, 2002

| location = Taito, Tokyo, Japan

| traded_as = {{TYO|6761}}

| parent = Sony Corporation (52% (1969–1982), 54.6% (1982–2002)){{Cite web|url=http://www.thevintageknob.org/aiwa-Aiwa_22.html|title=Aiwa Aiwa 22 on thevintageknob.org|first=Axel|last=Dahl|website=www.thevintageknob.org}}

| num_employees = 10,000 (as of March 2001){{Cite web|url=https://edition.cnn.com/2001/BUSINESS/asia/03/26/tokyo.aiwajobcuts/index.html|title=CNN.com - Aiwa slashes workforce in half - March 26, 2001|website=edition.cnn.com}}

| website = -

}}

The company was founded on June 20, 1951, as AIKO Denki Sangyo Co., Ltd., manufacturing microphones, and changed its name to {{nihongo|Aiwa Co., Ltd.|アイワ株式会社|}}, on March 10, 1959.{{cite web |url=http://www.fundinguniverse.com/company-histories/aiwa-co-ltd-history/|title=Aiwa Co., Ltd. History|work=FundingUniverse.com|access-date=March 31, 2015}} The founder Mitsuo Ikejiri served as president until 1969{{fact|date=July 2022}} when Sony purchased a majority share in Aiwa.{{Cite web |date=2002-10-02 |title=How Aiwa missed out on digital's golden age |url=https://www.afr.com/politics/how-aiwa-missed-out-on-digitals-golden-age-20021002-k1wet |access-date=2023-08-15 |website=Australian Financial Review |language=en}} By 1982, the electronics giant had a 54.6% stake in the company, effectively giving it a majority control.{{cite news |date=February 20, 1982 |title=The giants in Japanese electronics |newspaper=The Economist |url=https://www.economist.com/blogs/schumpeter/2014/07/archive |access-date=March 31, 2015}} Aiwa was listed on the Tokyo Stock Exchange from October 1961 until September 2002.

The company was a leading manufacturer of audio products, including headphone stereos, mini-component stereo systems, portable stereo systems, minidisc players, CD and cassette players, and car stereo systems throughout the 1970s, 1980s, and 1990s.{{cite web |url=http://www.whathifi.com/news/aiwa-returns-exos-9-bluetooth-speaker|title=Aiwa returns with the Exos-9 Bluetooth speaker|author=Andy Madden|date=March 18, 2015|work=What Hi-Fi? Sound and Vision |publisher=Haymarket Media Group |access-date=March 31, 2015}}{{cite web|url=http://hometheaterreview.com/aiwa/ |title=Aiwa|work=HomeTheaterReview.com|publisher=Luxury Publishing Group Inc.|access-date=March 31, 2015}} Despite not having the brand recognition of Sony, Aiwa products were popular due to their more affordable cost, while still providing good quality.{{Cite web |date=2017-06-23 |title=中高年は懐かしい 10年ぶり復活の「aiwa」は売れるのか?|話題の焦点 |url=http://www.nikkan-gendai.com/articles/view/life/207937 |access-date=2023-08-10 |website=日刊ゲンダイDIGITAL}}{{Cite web |title=大河原克行の「パソコン業界、東奔西走」 |url=https://pc.watch.impress.co.jp/docs/2004/0106/gyokai82.htm |access-date=2023-08-10 |website=pc.watch.impress.co.jp}}

File:Vintage Aiwa 10-Transistor Two-Band (AM-FM) Radio, Model AR-127. Made In Japan, Circa 1964 (12887691514).jpg

Aiwa created the first Japanese cassette tape recorder in 1964.{{cite web|url=http://www.fundinguniverse.com/company-histories/aiwa-co-ltd-history/ |title=History of Aiwa Co., Ltd. – FundingUniverse |publisher=Fundinguniverse.com |access-date=2020-08-19}} Aiwa marketed Japan's first boombox, the TPR-101, in 1968, as well as the first cassette deck, TP-1009. In 1980, Aiwa created the world's first personal stereo recorder, TP-S30 (marketed as CassetteBoy in Japan). Despite Sony being the major shareholder, healthy competition between the two brands was believed to be profitable.{{cite web|url=http://pocketcalculatorshow.com/walkman/aiwa/ |title=Aiwa | Vintage Electronics Have Soul – The Pocket Calculator Show Website |date=February 16, 2004 |publisher=Pocketcalculatorshow.com |access-date=2020-08-19}} It had also released the first cassette deck with Dolby C in its home country. In 1990, Aiwa created the HP-J7 earbuds, designed to be vertically inserted into the ear. In 1993, the first CD+G-compatible portable CD player, the XP-80G, was made.{{fact|date=July 2022}}

Aiwa home audio products incorporating BBE signal-processing technology were launched in about 1989, after the company signed a licensing deal with BBE Sound.{{Cite web |last=McCULLOM |first=R. O. D. |date=1988-08-19 |title=BBE Sound Signs Licensing Pact With AIWA for Signal-Processing Technology |url=https://www.latimes.com/archives/la-xpm-1988-08-19-fi-599-story.html |access-date=2023-08-10 |website=Los Angeles Times |language=en-US}} Also around this time, some Aiwa products were briefly being sold in Japan under the Excelia and Strasser sub-brands.{{Cite web |title=AIWA・EXCELIA・アイワ・エクセリア XC-003 B級オーディオ・ファン |url=https://audiof.zouri.jp/xc-003.htm |access-date=2023-08-10 |website=audiof.zouri.jp}}

File:AIWA HS-P05 Mk II 2.jpgWith growing competition throughout the late 1990s from cheaper Asian manufacturers, and shrinking demand for its products, the company slid towards bankruptcy.{{Cite web |date=2001-04-17 |title=Forbes.com: Aiwa Joins The Layoff Club |website=Forbes |url=https://www.forbes.com/2001/03/27/0327global.html |access-date=2023-08-10 |archive-url=https://web.archive.org/web/20010417055748/https://www.forbes.com/2001/03/27/0327global.html |archive-date=April 17, 2001 }} In March 2001, the company's president, Masayoshi Morimoto, announced a major restructuring, including the halving of its workforce, following a second consecutive loss–making year. It also announced the closure of all but one of its manufacturing plants, including all in its home country.{{cite web|url=http://edition.cnn.com/2001/BUSINESS/asia/03/26/tokyo.aiwajobcuts/index.html |title=CNN.com - Aiwa slashes workforce in half - March 26, 2001 |publisher=Edition.cnn.com |date=2001-03-26 |access-date=2020-08-19}}

= Other products =

{{More citations needed section|date=August 2023}}

Apart from audio products, Aiwa also has been present in other industries. The company also made and sold video products such as VCRs, color televisions, DVD players, and digital satellite television tuners. Aiwa was also involved in the production of computer peripheral devices, such as modems, terminal adapters, and speakers, and what the company termed "life amenity products," such as air cleaners and humidifiers. In 1995, it released a PHS mobile phone, called the PT-H50, which was made for the DDI Pocket network in Japan.{{cite web |title=Aiwa PT-H50 |url=http://www.mobilecollectors.net/phone/2689/Aiwa-PT-H50 |access-date=2020-08-19 |publisher=Mobilecollectors.net}} That same year, an electric toothbrush, the HA-C10, was released.{{fact|date=July 2022}}

=Sales and manufacturing=

File:AIWA F810.jpg

Nearly 86 percent of company revenues were derived from such audio products. 12 percent came from products such as televisions and VCRs, and the remaining two percent from computer peripherals and other life products.{{fact|date=July 2022}}

Aiwa manufactured more than 89 percent of its output outside Japan, with a heavy emphasis on the lower-cost southeast Asian nations of Singapore, Malaysia, and Indonesia. The company was also heavily dependent on overseas sales, with more than 80 percent of total revenues being generated outside Japan, with 43 percent in North and South America, 25 percent in Europe, and 13 percent in areas of Asia outside Japan and in other regions.{{fact|date=July 2022}}

=Acquisition by Sony=

Financially-troubled Aiwa was fully purchased by the Sony Corporation,{{cite web |url=https://gizmodo.com/5841631/aiwa-the-almost-great-audio-company|title=Aiwa: The Almost Great Audio Company|author=Adrian Covert|work=Gizmodo|date=September 16, 2011|publisher=Gawker Media|access-date=March 31, 2015}} becoming a wholly owned subsidiary effective as of December 1, 2002.{{Cite web |title=Sony Global - Press Release - Announcement of Merger |url=https://www.sony.com/en/SonyInfo/News/Press_Archive/200209/02-0927E/ |access-date=2023-08-15 |website=www.sony.com}}{{cite web|url=http://www.eetimes.com/document.asp?doc_id=1226843 |title=Sony leverages Aiwa to compete against Chinese suppliers |publisher=EE Times |date=2020-08-14 |access-date=2020-08-19}} On January 8, 2003,{{Cite web |title=ソニー、吸収合併したアイワの新ロゴデザインを発表 |url=https://av.watch.impress.co.jp/docs/20030108/aiwa.htm |access-date=2023-08-15 |website=av.watch.impress.co.jp}} Sony announced the rebranding and relaunch of Aiwa as a "youth focused, PC-centric" electronics brand.{{cite news|url=http://www.brandrepublic.com/article/170510/sony-talks-london-shops-global-aiwa-creative-brief|title=Sony in talks with London shops about global Aiwa creative brief|author=Mark Sweney|work=Brand Republic|date=February 14, 2004|publisher=Haymarket Media Group|access-date=March 31, 2015}} A new logo was presented to the world's media along with a statement of Sony's intention to invest in and "revitalize" the Aiwa brand. The direction proposed was to capitalize on the growing trend among personal-computer-literate teenagers and young adults to use their PCs for all forms of entertainment (television, films, music, chat).{{fact|date=July 2022}} It was also used to expand in markets where Sony is not as strong.{{Cite web |title=News:残るのはブランドだけか?──ソニーがアイワを完全子会社化 |url=https://www.itmedia.co.jp/news/0202/28/sony_aiwa.html |access-date=2023-08-10 |website=www.itmedia.co.jp}}

File:Aiwa XR-FD55.jpg

Aiwa introduced its first digital audio players at CES 2004, including both flash players and a 2GB hard disk player. They notably supported MP3 format while Sony's own branded players only played ATRAC.{{Cite web |last=set) |first=(Display Name not |date=2004-02-25 |title=Aiwa (Sony) MP3 players hit Europe |url=https://www.techdigest.tv/2004/02/aiwa_sony_mp3_p.html |access-date=2023-08-10 |website=Tech Digest |language=en-GB}} Aiwa's portable CD players were equipped with a so-called E.A.S.S. G.P. (Electronic Anti-Shock System) feature with the aim of allowing smooth, skip-free Audio CD playback despite damaged media and external shaking.{{citation |title=XP-ZV610/ZV616 Portable CD Player Operating Instructions |publisher=Aiwa |page=23}}

However the new direction of Aiwa under Sony did not meet consumer and sales expectations. On January 21, 2005, new product development ended, and by 2007, Aiwa products were discontinued and no longer sold in the market outside its home market. Sony announced the termination of the brand entirely on May 14, 2008{{Cite web |url=http://www.stereo80s.com/mfg.cfm?id=1 |title=Aiwa Boomboxes | |access-date=August 11, 2016 |archive-date=September 11, 2016 |archive-url=https://web.archive.org/web/20160911185505/http://www.stereo80s.com/mfg.cfm?id=1 |url-status=dead }}{{Cite web |title=ソニー、2007年通期決算は売上/純利益とも過去最高に |url=https://av.watch.impress.co.jp/docs/20080514/sony.htm |access-date=2023-08-15 |website=av.watch.impress.co.jp}} but continued to provide support for existing products.

Revival of Aiwa

Aiwa returned as a brand in 2015 and has since been used by various companies globally. It is mostly owned by Towada Audio since 2017.

=Aiwa Corp (Chicago) and Sakar International=

An American audio company known as Hale Devices, Inc. were granted the rights to the brand name from Sony in the US market and abroad. The Chicago based company, which was headed by Joe Born,{{Cite web |date=2015-03-11 |title=How Aiwa, a former global stereo brand, is getting resurrected in Chicago |url=https://www.chicagotribune.com/business/blue-sky/chi-aiwa-joe-born-bsi-20150310-story.html |access-date=2023-08-15 |website=Chicago Tribune}} also then renamed itself to Aiwa Corporation.{{Cite web |date=2015-04-22 |title=Can the guy who hit it with an Android alarm dock do it again with stereo speakers? |url=https://www.chicagobusiness.com/article/20150423/ISSUE01/150429976/hale-devices-rebrands-as-aiwa-and-introduces-bluetooth-retro-speaker |access-date=2023-08-15 |website=Crain's Chicago Business |language=en-US}} In April 2015 it launched its first Aiwa product, the Exos-9 speaker. The company launched a number of Aiwa branded products in the following years, including the Prodigy and Arc-1 headphones.

File:Photo of Aiwa Exos-9 Speaker.jpg

In September 2020, Aiwa Corporation and Aiwa Co., Ltd. of Japan announced that their businesses had unified, with a vision to rebuild Aiwa as a single global brand.{{Cite web |date=2020-09-30 |title=Agreement between US and Japan Unites Aiwa {{!}} Aiwa |url=https://aiwa.co/blogs/blog/agreement-between-us-and-japan-unites-aiwa |access-date=2023-08-15 |archive-url=https://web.archive.org/web/20200930150555/https://aiwa.co/blogs/blog/agreement-between-us-and-japan-unites-aiwa |archive-date=September 30, 2020 }} The two companies had previously fought court cases over Aiwa trademarks in Illinois[https://cases.justia.com/federal/district-courts/illinois/ilndce/1:2018cv04397/353871/54/0.pdf Court document] justia.com as well as in the United Kingdom and Ireland.{{Citation |last=MR JUSTICE MANN |title=Aiwa Co. Ltd v Aiwa Corporation [2019] EWHC 3468 (Ch) |date=13 December 2019 |url=https://www.bailii.org/ew/cases/EWHC/Ch/2019/3468.html |access-date=2023-08-15}}

It was reported in August 2021 that Aiwa Corporation filed for Chapter 11 bankruptcy.{{Cite web |last=Stockdill |first=Robert |date=2021-08-31 |title=Aiwa brand up for auction, its parent bankrupt |url=https://insideretail.asia/2021/08/31/aiwa-brand-up-for-auction-its-parent-bankrupt/ |access-date=2023-08-15 |website=Inside Retail |language=en-US}}{{Cite web |title=Public Statement – Aiwa Corporation (Chicago, USA) files for Chapter 11 bankruptcy {{!}} aiwa |url=https://www.int-aiwa.com/news_detail.php?id=49 |access-date=2023-08-15 |website=www.int-aiwa.com}} Following bankruptcy proceedings, the assets were sold to a new company (Aiwa Acquisitions LLC) affiliated with Sakar International, Inc. in November 2021,{{Cite web |title=Aiwa |url=https://hilcoglobal.com/services/intellectual-property/for-sale/aiwa/ |access-date=2023-08-10 |website=Hilco Global |language=en-US}}{{Clarify|date=August 2023}} with Sakar being a licensee to Infinity Lifestyle Brands, thus making Aiwa a sister brand of Altec Lansing in the North American market.{{Clarify|date=August 2023}} This new Aiwa showcased a number of new products at the Consumer Electronics Show 2023.{{Cite web |last= |title=Iconic Audio Brand AIWA Announces Its Relaunch at CES 2023 |url=https://www.prweb.com/releases/Iconic_Audio_Brand_AIWA_Announces_Its_Relaunch_at_CES_2023/prweb19097119.htm |access-date=2023-08-15 |website=PRWeb |language=en}}

= Aiwa Co., Ltd. (2017–)=

On April 11, 2017, Towada Audio, a contract manufacturer of Sony radios, acquired the Aiwa brand rights from Sony (globally, except the Americas){{cite web|url=http://www.jp-aiwa.com/ |title=Aiwa Co., Ltd |publisher=Jp-aiwa.com |access-date=2020-08-19}}{{Cite web |last= |first= |date=2017-07-31 |title=Electronics makers revive classic brands to boost sales |url=https://www.waterloochronicle.ca/business/electronics-makers-revive-classic-brands-to-boost-sales/article_7bcedb03-90fe-5f49-ad06-7b9990fe0d4a.html |access-date=2023-08-15 |website=Waterloo Chronicle |language=en}} and created a subsidiary called Aiwa Co. Ltd. like the original Aiwa, with its director Kazuomi Nakamura being someone who joined the original Aiwa in 1989. The news of the Aiwa brand's revival was met highly positively in Japan, which showed its brand recognition.{{Cite web |title=新生「aiwa」ブランドで変わること、変わらないもの - アイワ三井社長・中村取締役インタビュー (1/4) |url=https://www.phileweb.com/interview/article/201706/29/468.html |access-date=2023-08-15 |website=PHILE WEB |language=ja}}

The company launched the first Aiwa products at the end of the year, including radio cassette players, LCD televisions and record players.{{Cite web |date=2018-01-12 |title=ソニーが手放したaiwa、再生目指す地方企業 |url=https://www.yomiuri.co.jp/fukayomi/20180111-OYT8T50031/ |access-date=2023-08-15 |website=読売新聞オンライン |language=ja}}{{Cite web |last= |first= |date=2018-01-29 |title=「アイワ」約10年ぶり復活 昨年末からラジカセ、液晶テレビなど順次発売 海外展開、白物家電も視野(1/2ページ) |url=https://www.sankei.com/article/20180128-KYR2TDSDP5L6VOMPJYG2UGQWOI/ |access-date=2023-08-15 |website=産経ニュース |language=ja}} For global expansion, it established Aiwa Electronics International Co., Ltd., headquartered in Taipei, Taiwan. From a public statement released by Aiwa Co., Ltd (Tokyo, Japan), "Aiwa Corporation (Chicago, USA) are in not in any way related to us, Aiwa Co., Ltd (Tokyo, Japan) or Aiwa Japan since 1951 to date".{{sfn|Aiwa Co., Ltd|2021}}

In 2020, Aiwa launched the HPB-SW40 ("ButterflyAudio") through crowdsourcing in Japan, a wearable headphone with a unique design that sits on the shoulders.{{Cite web |last=株式会社インプレス |date=2022-02-16 |title=これは、良いものだ。新生aiwaが放つ新体感スピーカー「ButterflyAudio」【小寺信良の週刊 Electric Zooma!】 |url=https://av.watch.impress.co.jp/docs/series/zooma/1388514.html |access-date=2023-08-15 |website=AV Watch |language=ja}} Also in 2020 it launched a record player style Bluetooth speaker and radio (SB-LFS30), a radio cassette recorder (TR-A30) and pocket analogue radio (AR-AP35).

Aiwa Vietnam was formed in 2020 and debuted with the release of smart TVs in the country.{{Cite web |date=2020-08-07 |title=Smart TV AIWA "đổ bộ" tại Việt Nam: Lựa chọn "quốc dân" cho trải nghiệm màn ảnh rộng |url=https://dep.com.vn/smart-tv-aiwa-do-bo-tai-viet-nam-lua-chon-quoc-dan-cho-trai-nghiem-man-anh-rong/ |access-date=2023-08-10 |website=Tạp chí Đẹp |language=vi}}{{Cite web |title=AIWA Việt Nam – Thương hiệu chất lượng Nhật Bản |url=https://aiwavietnam.vn/gioi-thieu |archive-url=https://web.archive.org/web/20201026093419/https://aiwavietnam.vn/gioi-thieu |access-date=2023-08-15|archive-date=October 26, 2020 }} In 2021, Aiwa partnered with 5,000 retailers in India to relaunch in the country.{{Cite web |title=AIWA eyes partnership with 5,000 retailers by December |url=https://www.newindianexpress.com/business/2021/oct/06/aiwa-eyes-partnership-with-5000-retailers-by-december-2368185.html |access-date=2022-06-17 |website=The New Indian Express|date=October 6, 2021 }} Aiwa India launched a new series of smart TVs, the Magnifiq series, in July 2022.{{Cite web |title=Aiwa India Expects To Clock Rs 8,000 Crore Revenue In 5 Years; Plans Rs 160 Crore Initial Investment |date=July 6, 2022 |url=https://www.outlookindia.com/business/aiwa-india-expects-to-clock-rs-8-000-crore-revenue-in-5-years-plans-rs-160-crore-initial-investment-news-207190 |access-date=2023-08-15}} The regional headquarters of Aiwa in India, which serves the South Asia region, is currently headed by Ajay Mehta.{{Cite web |title=Aiwa's second coming |url=https://businessindia.co/magazine/aiwas-second-coming |access-date=2023-08-10 |website=businessindia.co |date=November 8, 2022 |language=en}}

=Other Aiwa companies=

;Latin America

In Mexico and other countries in Latin America, the Aiwa rights are owned by Audio Mobile Americas, S.A. based in Panama which relaunched the brand in 2017. This company sells products such as smart TVs, headphones, speakers and others.{{Cite press release |last= |title=AIWA se empodera de nuevo en América Latina |url=https://www.prnewswire.com/news-releases/aiwa-se-empodera-de-nuevo-en-america-latina-829970990.html |access-date=2023-08-15 |website=www.prnewswire.com |language=en}}

;Brazil

The Aiwa brand relaunched in Brazil in 2022 after being licensed by MK Group, owner of Mondial. It started with producing new televisions at a former Sony manufacturing plant in Manaus.{{Cite web |date=2022-07-10 |title=Aiwa is back with TVs made by Mondial's owner |url=https://valorinternational.globo.com/business/news/2022/07/10/aiwa-is-back-with-tvs-made-by-mondials-owner.ghtml |access-date=2023-08-15 |website=valorinternational |language=pt-br}}

;Aiwa Digital

In June 2022, Aiwa Co., Ltd. announced that it granted the use of its trademark in the digital field to a Japanese contract manufacturer named JENESIS.{{Cite web |last= |title=JENESISが「aiwa」ブランドの商標使用権を取得!新生アイワデジタルとしてAndroidスマホ・タブレットなどを8月より順次発売へ - S-MAX |url=https://s-max.jp/archives/1816773.html,%20//s-max.jp/ |access-date=2023-08-15 |website=s-max.jp |language=ja}} JENESIS then announced its first smartphone, tablet and smartwatch products under its aiwa digital series. It also sells musical instruments.{{Cite web |last=日経ビジネス電子版 |title=aiwa復活で湧き上がる日本への思い JENESIS藤岡社長兼CEO |url=https://business.nikkei.com/atcl/NBD/19/00129/061300114/ |access-date=2023-08-15 |website=日経ビジネス電子版 |date=June 16, 2023 |language=ja}} New subsidiary Aiwa Marketing Japan Co., Ltd. (joint venture with Aiwa Co., Ltd.) was established in 2023.{{Cite web |title=「アイワマーケティングジャパン株式会社」設立に関するお知らせ {{!}} アイワ |url=https://www.jp-aiwa.com/2023/06/2938/ |access-date=2023-08-15 |website=www.jp-aiwa.com}}

;Aiwa Home

Since 2023, the New Jersey, USA based company Xtreme Connected Home, a part of JEM Accessories, has licensed the Aiwa brand from its North American owner and released home and kitchen appliances domestically.{{Cite press release |last= |title=AIWA's Brand Expansion into the Home Category Introduced at The Inspired Home Show 2023 |url=https://www.prnewswire.com/news-releases/aiwas-brand-expansion-into-the-home-category-introduced-at-the-inspired-home-show-2023-301760410.html |access-date=2023-08-15 |website=www.prnewswire.com |language=en}}

Gallery

AIWA CA-W30 Dual Cassette With Equalizer Boombox.jpg|AIWA CA-W30 dual cassette boombox

Aiwa MINIDISC PLAYER AM-HX55.JPG|Aiwa AM-XH55 MiniDisc player

Radio AIWA.jpg|AIWA AR-888 AM receiver

AIWA CSD-ES100 Compact Disc Stereo Radio Cassette Recorder.jpg|Aiwa CSD-ES100 compact CD/radio/cassette recorder

AIWA AD WX 333.jpg|AIWA AD WX 333 cassette deck

AIWA CD/MD MICRO COMPONENT XR-H330MD YEAR1999.JPG|Aiwa XR-H330 MD micro system (1999)

Aiwa TV-A2017S and PlayStation 20090102.jpg|Aiwa TV-A2017S 21" television

Aiwa XK-S 7000 three head cassette deck (1992).jpg|Aiwa S7000 cassette recorder (1992)

Micro Aiwa CM-S32.jpg|Aiwa CM-S32 microphone

AIWA TPR-950 - 4 Band Radio Cassette Recorder.jpg|AIWA TPR-950 boombox

Vintage Aiwa 8 Transistor Radio, Model AR-852, Made in Japan (12352345425).jpg|AIWA AR-852 8-transistor radio

Vintage Aiwa Mark IV 10-Transistor Radio, Three Band (AM-FM-SW), Made In Japan (May Be Model AR-123) (12886883044).jpg|AIWA AR-123 10-transistor triple band radio

Aiwa Sound GT - Right ear bud (Sold circa mid 90s).jpg|AIWA Sound GT earphone (c. 1990)

Aiwa NSX-S202 front view 20100620.jpg|Aiwa stereo system

アイワ MD-CDシステム CSD-MD3.JPG|Aiwa CSD-MD3 compact CD/cassette/radio/MiniDisc player

4th order bandpass.JPG|Aiwa loudspeaker enclosure

Lettore CD per auto - Museo scienza tecnologia Milano 15004 06.jpg|Aiwa CDC-R176M car CD/radio receiver (c. mid-1990s)

Aiwa XR-V10MD.jpg|Aiwa XR-V10MD micro system with MD/DVD support

151004-Aiwa-01.jpg|Aiwa TP-32A, c. 1960

AIWA Micro Cassette Recorder.webm|Aiwa Micro Cassette Recorder, ca. 1990s (video)

See also

References

{{Reflist}}

{{refbegin}}

  • {{cite press release

| author = Aiwa Co., Ltd

| title = Public Statement - Aiwa Corporation (Chicago, USA) files for Chapter 11 bankruptcy

| date = 2021-09-07

| place = Tokyo, Japan

| url = https://www.int-aiwa.com/news_detail.php?id=49

| access-date = 2022-03-08

| archive-url = https://web.archive.org/web/20220308061002/https://www.int-aiwa.com/news_detail.php?id=49

| archive-date = 2022-03-08

| url-status = live

}}

{{refend}}

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