Alberto Lim

{{Infobox officeholder

| name = Alberto Lim

| image = MPD Tourist Police.jpg

| imagesize = 250px

| smallimage =

| caption = Alberto Lim turns over to Capt. Jovan Sicat twenty bikes for the use of the Manila Police District Tourist Police (August 2011).

| order =

| president = Benigno Aquino III

| office = Secretary of Tourism

| term_start = June 30, 2010

| term_end = August 12, 2011

| succeeding =

| predecessor = Joseph Ace Durano

| successor = Ramon Jimenez Jr.

| birth_date = Alberto Aldaba Lim

| birth_place =

| death_date =

| death_place =

| nationality = Filipino

| party =

| spouse =

| relations =

| children =

| residence =

| alma_mater =

| occupation = Businessman

| profession =

| signature =

| website =

| footnotes =

}}

Alberto Lim is a Filipino businessman. He is a former Philippine Secretary of Tourism.{{cite web| url = http://www.mb.com.ph/articles/330423/palace-accepts-lims-resignation| url-status = dead| archive-url = https://web.archive.org/web/20120916231143/http://www.mb.com.ph/articles/330423/palace-accepts-lims-resignation| archive-date = 2012-09-16| title = Tourism chief quits {{!}} The Manila Bulletin Newspaper Online| website = Manila Bulletin}} On June 29, 2010, President Benigno Aquino III picked him as his Secretary of Tourism.{{cite news|url=http://ph.news.yahoo.com/gma/20100629/tph-noynoy-names-cabinet-execs-senior-go-d6cd5cf.html |title=Noynoy names Cabinet execs, senior government officials |date=2010-06-29 |url-status=dead |archiveurl=https://web.archive.org/web/20100729171644/http://ph.news.yahoo.com/gma/20100629/tph-noynoy-names-cabinet-execs-senior-go-d6cd5cf.html |archivedate=2010-07-29 }} He, however, quit his post on August 12, 2011, for personal reasons.{{cite web|url=http://www.sunstar.com.ph/manila/local-news/2011/08/12/tourism-chief-quits-post-172546,|title=Local News|website=SunStar |publisher=}}

Background

Before being appointed by Benigno Aquino III to the Tourism secretary post, Lim was the president of the Makati Business Club, a group known to support Aquino even before the latter's campaign started.{{cite news|url=http://www.sunstar.com.ph/manila/profile-aquino-s-cabinet-members |title=Profile of Aquino's Cabinet members |url-status=dead |archiveurl=https://web.archive.org/web/20140202115852/http://www.sunstar.com.ph/manila/profile-aquino-s-cabinet-members |archivedate=2014-02-02 }}

Tourism Secretary

He took over the helm of the Tourism Department from Joseph Ace Durano. Early speculations also pointed to showbiz talk host Boy Abunda as the new head of the Department of Tourism (DOT) but Abunda declined the post. In appointing Lim, Aquino said: Tourism is seen as one of the key venues for increasing jobs in the country. We need someone who has proven competence in this field".

After 2010 Manila hostage crisis ended with the death of eight hostages on a tourist bus, Lim was appointed with Soliman by the president "to provide everything necessary for the recovery and return home of the survivors".{{cite news |url=https://www.officialgazette.gov.ph/2010/08/24/statement-of-president-aquino-on-the-august-23-2010-hostage-taking-incident-at-the-quirino-grandstand/ |title=Statement of President Aquino on the August 23, 2010 hostage-taking incident at the Quirino Grandstand |author=Benigno Aquino III |author-link=Benigno Aquino III |date=2010-08-23 |accessdate=2010-08-23 |publisher=President Office}} It was the first challenge faced by Lim after his appointment.

Lim was criticized for the tourism slogan Pilipinas Kay Ganda on the basis that foreigners did not understand clearly what it meant even though they were the supposed object of the campaign message. Many notable people asked for his resignation until he finally decided to resign in August 2011.{{cite news

|author= MARK MERUEÑAS and AMITA LEGASPI

|title= Tired of traveling, Tourism Secretary Lim resigns

|publisher= GMA News

|quote= Tourism Secretary Alberto Lim on Friday confirmed that he has resigned from the Cabinet of President Benigno Aquino III. ... his resignation will be effective on August 31.

|date= August 12, 2011

|url= http://www.gmanews.tv/story/229224/nation/tired-of-traveling-tourism-secretary-lim-resigns

|accessdate= 2011-08-13

}}{{cite news

|author = Aurea Calica

|title = P-Noy still looking for next DOT chief

|newspaper = Philippine Star

|quote = Malacañang yesterday urged the public to give President Aquino more time to choose the next tourism chief even as sources revealed he had already spoken with an advertising man as possible replacement for resigned Secretary Alberto Lim. ...

|date = August 14, 2011

|url = http://www.philstar.com/Article.aspx?articleId=716532&publicationSubCategoryId=63

|archive-url = https://archive.today/20130104104846/http://www.philstar.com/Article.aspx?articleId=716532&publicationSubCategoryId=63

|url-status = dead

|archive-date = January 4, 2013

|accessdate = 2011-08-13

}}