Aldo Novarese
{{short description|Italian type designer}}
{{more citations needed|date=January 2013}}
{{Infobox artist
| name = Aldo Novarese
| image =
| imagesize =
| caption =
| birth_name =
| birth_date = {{birth date|1920|6|29|df=y}}
| birth_place = Pontestura, Italy
| death_date = {{death date and age|1995|9|16|1920|6|29|df=y}}
| death_place = Turin, Italy
| nationality = Italian
| field = typography painter
| training =
| movement =
| works = Microgramma, Eurostile, Recta, Stop, Forma, Dattilo, Magister, Center, Equator, Orbital, Egizio, Metropol, Elite, Estro
| patrons =
| influenced by =
| influenced =
| awards = Compasso d'Oro{{Citation needed|date=September 2022}}
}}
Aldo Novarese (29 June 1920 – 16 September 1995) was an Italian type designer who lived and worked mostly in Turin.
Training and career
Born in 1920, he entered the G.B. Paravia Typographic School in Turin, where he obtained a diploma. In 1935 he joined the Design Studio of The Nebiolo Foundry in Turin where he collaborated with Alessandro Butti on faces such as Athenaeum, Quirinus, Normandia, Augustea, Microgramma, Fluidum and Rondine. In 1952, giorni in recognition of his uncommon talent he was appointed Director of Nebiolo Art Studio. Since then he designed many new typefaces, among others Cigno, Egizio, Ritmo, Fontanesi, Juliet, Slogan, Garaldus and Recta.
At the Scuola Tipografica in Turin, where he taught drawing from 1949 to 1953, he started a class for the study of typefaces, with the aim of intensifying research work about the ancient Italian tradition in typeface design.
Aldo Novarese published an Italian classification of typefaces which he presented at the “Ecole de Lure”. This classification defines ten basic styles, in which the many thousand faces of the western world may be grouped. This work, which deserved the favourable opinion of international criticism, illustrates the Italian viewpoint on such a long-debated subject.{{Cite book|title=A B C notes on the Nebiolo type foundry -Turin|publisher=Fonderia Nebiolo|year=1965|location=Turin|pages=5–6}}
Aldo Novarese retired from Nebiolo in 1972 and spent almost two years as a consultant of [http://r41.it Reber R41], a dry transfer producer; after that period, while keeping his close relationship with Reber R41 he started his career as a freelance type designer and worked all over the world for important companies such as Tygra, ITC, VCG, Mecanorma, Berthold.{{Cite web|title=Aldo Novarese|url=https://www.r41.it/aldonovarese/|website=Reber R41}}
He also wrote two important didactic books: Alfabeta in 1964 and Il Segno Alfabetico in 1971.
Fonts designed by Aldo Novarese
Novarese designed more than a hundred typefaces, at the beginning for the Fonderia Nebiolo in Turin -Italy, then for dry transfer companies such as Reber R41 and Mecanorma, phototype industries and traditional Foundries such VCG, ITC Tygra, Berthold and more. One of his most famous designs is probably Eurostile, a geometric sans-serif design. It utilized shapes based on subtly curved rectangles with rounded corners, reflecting the modern designs that were gaining popularity at the time, influenced by the subtly curved shape of a cathode-ray tube screen or aeroplane windows. It became very popular as a typeface that evokes technology (it can be seen on the speedometers on many cars and vehicles, particularly older models). This was an expansion and development of the earlier design Microgramma typeface (designed in a project led by Alessandro Butti), an all-caps design.
=Foundry Type for Nebiolo=
{{columns-list|colwidth=30em|
- Landi Linear (1939-43), variations on "Welt."
- Athenaeum (1945) with Alessandro Butti; calligraphy-influenced old-style serif font.{{cite web|title=Athenaeum|url=https://www.linotype.com/146023/athenaeum-family.html|website=Linotype|accessdate=3 July 2016}}
- Normandia (1946-49) with Alessandro Butti.
- Augustea (1951) with Alessandro Butti.
- Microgramma (1951) with Alessandro Butti.
- Cigno (1954)
- Fontanesi (1954)
- Egizio (1955-58), a Clarendon design with an italic.{{cite web|title=Egizio LT|url=https://www.linotype.com/89066/egizio-family.html|website=Linotype|accessdate=3 July 2016}}
- Juliet (1955)
- Ritmo (1955)
- Garaldus (1956-60)
- Slogan (1957)
- Recta (1958-61)
- Estro (1961)
- Eurostile (1962), basically Microgramma with a lowercase.
- Magister (1966)
- Oscar (1966)
- Forma (1966-7); supervised by a larger design team. Neo-grotesque sans influenced by Helvetica.{{cite web|last1=Kupferschmid|first1=Indra|title=Finding Forma|url=http://www.fontbureau.com/blog/finding-forma/|publisher=Font Bureau|accessdate=20 March 2016}}{{cite web|last1=Colizzi|first1=Alessandro|title=Forma, Dattilo, Modulo: Nebiolo's last efforts to produce a universal typeface|website=academia.edu|url=https://www.academia.edu/7610026|accessdate=20 March 2016}}{{cite web|last1=Colizzi|first1=Alessandro|title=Forma, Dattilo, Modulo. Nebiolo's last effort to produce a 'universal' typeface|url=http://www.atypi.org/conferences/amsterdam-2013/amsterdam-programme/activity?a=305|website=ATypI conference 2013|accessdate=20 March 2016}}{{cite web|last1=Miklavčič |first1=Mitja |title=Forma: a typeface designed by a committee |url=http://mitja-m.com/writings/forma_nebiolo.htm |website=Mitja-M |accessdate=20 March 2016 |url-status=dead |archiveurl=https://web.archive.org/web/20110822061811/http://mitja-m.com/writings/forma_nebiolo.htm |archivedate=August 22, 2011 }}
- Metropol (1967)
- Elite (1968)
- Stop (1970), futuristic display font.{{cite web|title=Stop|url=https://www.linotype.com/1505/stop-family.html?site=details|website=Linotype|accessdate=3 July 2016}}
}}
=Photo-Type=
{{columns-list|colwidth=30em|
- Delta (1968)
- Dattilo (1974)
- Lapidar (1977)
- Fenice (1977-80), Didone serif font oriented to display use with an oblique rather than an italic.{{cite web|title=ITC Fenice|url=https://www.linotype.com/643/itc-fenice-family.html|website=Linotype|accessdate=3 July 2016}}
- Novarese (1978), wedge-serif font with a nearly upright italic.{{cite web|title=ITC Novarese|url=https://www.linotype.com/754/itc-novarese-family.html|website=Linotype|accessdate=3 July 2016|archive-url=https://web.archive.org/web/20160801194534/https://www.linotype.com/754/itc-novarese-family.html|archive-date=1 August 2016|url-status=dead}}
- Floreal (1980)
- Mixage (1980), humanist sans-serif.{{cite web|title=ITC Mixage|url=https://www.linotype.com/91521/itc-mixage-family.html|website=Linotype|accessdate=3 July 2016}}
- Symbol (1982)
- Expert (1983)
- Colossal (1984)
- ITC Symbol (ITC, 1984), an almost sans-serif face with flaring at the ends, slightly similar to Optima or wedge-serif faces.{{cite web|title=ITC Symbol|url=https://www.linotype.com/817/itc-symbol-family.html|website=Linotype|accessdate=3 July 2016|archive-url=https://web.archive.org/web/20160801191938/https://www.linotype.com/817/itc-symbol-family.html|archive-date=1 August 2016|url-status=dead}} Not a symbol font.
- ITC Mixage (ITC, 1985)
- Arbiter (1989)
}}
References
- Jaspert, W. Pincus, W. Turner Berry and A.F. Johnson. The Encyclopedia of Type Faces. Blandford Press Lts.: 1953, 1983. {{ISBN|0-7137-1347-X}}.
- Friedl, Ott, and Stein, Typography: an Encyclopedic Survey of Type Design and Techniques Throughout History. Black Dog & Levinthal Publishers: 1998. {{ISBN|1-57912-023-7}}.
- [http://www.linotype.com/en/7-742-7/aldonovarese.html Font Designer - Aldo Novarese]
- [http://www.cavi.univ-paris3.fr/phalese/desslate/dico0788.htm Novarese, Aldo] - A French website about Aldo Novarese
- [http://tipografos.net/designers/novarese.html tipografia: Aldo Novarese (1920-95)]
- [http://www.identifont.com/show?118 Identifont: Aldo Novarese (1920-1995)]
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