Alex the Dog

{{Short description|Advertising mascot}}

{{Use dmy dates|date=January 2021}}

{{Infobox animal

| name = Alex the Dog

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| othername = Banjo

| species =

| breed = Golden Retriever and Irish Setter

| gender = Male

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| birth_date = 1984

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| death_date = 1989

| death_place =

| death_cause = Cancer

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| years_active = 1984-1989

| known_for = Advertising mascot for Stroh's

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Alex the Dog was the advertising mascot for Stroh's beer in the 1980s and precursor to Budweiser's Spuds MacKenzie.Carolyn Smagalski. [http://www.bellaonline.com/articles/art26542.asp Beer Dogs and Party Animals], bellaonline.com, Accessed 5 March 08 At the peak of his career, Alex appeared in parades, on Good Morning America, and the Today show. He inspired a series of toys, posters, cologne, shampoo and hand lotion. Hip-hop artist Tone Loc referenced Alex the Dog in his song "Funky Cold Medina".{{Citation|title=Tone Loc – Funky Cold Medina|url=https://genius.com/Tone-loc-funky-cold-medina-lyrics|accessdate=2018-01-26}}