AllttA
{{Short description|Franco-American hip hop group}}
{{Use mdy dates|date=November 2024}}
{{Infobox musical artist
| name = AllttA
| image = AllttA live in Paris.jpg
| landscape = yes
| origin = Nantes, France, Los Angeles, U.S.
| genre = {{hlist|hip hop|electro|alternative hip hop|progressive rap}}
| years_active = {{hlist|2015–}}
| label = {{hlist|{{ill| On and On Records|fr}}}}
| website = {{URL|http://alltta.com}}
| current_members = Mr. J. Medeiros, 20Syl
}}
AllttA is a French-American electronic hip hop duo formed in 2015, consisting of producer 20syl and American rapper Mr. J. Medeiros. The duo's music blends electronic beats with elements of hip hop, exploring various themes and styles.
Career
=The Upper Hand & Facing Giants=
In 2016, AllttA released their debut album The Upper Hand, which they performed at the Vieilles Charrues and Solidays festivals. The following year, they released the Facing Giants single series, releasing nine tracks, including the standout "Muggsy Bogues".{{citation needed|date= November 2024}}
== "Muggsy Bogues" video==
The 2017 music video for "Muggsy Bogues," part of the Facing Giants series, featured a documentary-style approach exploring the experiences of young people with hearing impairments. The technology used in the video allowed viewers to feel vibrations from the music. It received praise for its unique portrayal of the hearing-impaired community.{{Cite web|url=https://www.bewaremag.com/alltta-muggsy-bogues-video/|title=Entre musique et surdité, Alltta dévoile 'Muggsy Bogues'|date=October 25, 2017|website=www.bewaremag.com}}{{Cite web|url=https://www.clique.tv/clique-exlcu-alltta-devoile-le-clip-muggsy-bogues-en-langue-des-signes/|title=Clique Exclu: AllttA dévoile le clip "Muggsy Bogues" en langue des signes|first=Jalal|last=Kahlioui|date=October 25, 2017|website=Clique.tv}}
== "Savages" single==
In 2019, AllttA released "Savages," which used artificial intelligence (AI) to recreate the vocal style of rapper Jay-Z. The track raised ethical questions about AI in music.{{Cite web|url=https://www.leparisien.fr/video/video-le-groupe-alltta-qui-a-sorti-un-feat-avec-jayz-mais-pas-vraiment-reagit-a-la-polemique-et-a-linquietude-04-04-2023-ZHLD7VXTVFHV3FQLKX42UVMKYQ.php|title=Vidéo. Le groupe AllttA qui a sorti un feat avec Jay‑Z (mais pas vraiment) réagit à la polémique|first=Par Laura Wojcik Le 4 avril 2023|last=à 19h28|date=April 4, 2023|website=leparisien.fr}}{{Cite web|url=https://www.newyorker.com/culture/infinite-scroll/ai-pop-culture-is-already-here|title=A.I. Pop Culture Is Already Here|first=Kyle|last=Chayka|date=April 7, 2023|via=www.newyorker.com}}{{Cite web|url=https://www.tsugi.fr/incroyable-alltta-sort-un-feat-avec-jay-z-cree-grace-a-une-ia-et-cest-bluffant/|title=Incroyable : AllttA sort un feat avec Jay-Z créé grâce à une IA... et c'est bluffant - TSUGI|first=Vicky|last=Pozzobon|date=April 4, 2023}}{{Cite web|url=https://www.purebreak.com/news/-c-est-perturbant-tellement-c-est-bien-fait-grace-a-l-ia-ce-duo-franco-americain-s-est-offert-un-featuring-avec-jay-z-sans-jay-z/243522|title="C'est perturbant tellement c'est bien fait" : grâce à l'IA, ce duo franco-américain s'est offert un featuring avec Jay-Z... sans Jay-Z|date=April 10, 2023|website=www.purebreak.com}}{{Cite web|url=https://www.francetvinfo.fr/culture/musique/on-est-dans-l-experimentation-dans-le-questionnement-de-ces-technologies-un-duo-de-musiciens-recree-la-voix-du-rappeur-jay-z-par-intelligence-artificielle-et-suscite-le-debat_5759465.html|title="On est dans l'expérimentation, dans le questionnement de ces technologies" : un duo de musiciens recrée la voix du rappeur Jay-Z par intelligence artificielle et suscite le débat|date=April 8, 2023|website=Franceinfo}}{{Cite web|url=https://www.buzzfeednews.com/article/chrisstokelwalker/ai-hip-hop-rap-music-drake-kanye-weeknd-rihanna-jay-z|title=Fake Drakes And Counterfeit Kanyes: The Internet Is Suddenly Full Of AI-Generated Hip-Hop|first=Chris|last=Stokel-Walker|date=April 17, 2023|website=BuzzFeed News}}{{Cite web|url=https://x.com/MKBHD/status/1641539090431741952?lang=en|title=x.com}}{{Cite web|url=https://www.straitstimes.com/tech/ai-voice-filter-mimicking-billionaire-rapper-jay-z-raises-concern-as-spectre-of-ai-learning-looms-0|title=AI voice filter mimicking billionaire rapper Jay-Z raises concern as spectre of AI learning looms | The Straits Times}}
=Curio Parts 1 & 2=
In 2023, AllttA released Curio Parts 1 & 2, an album series accompanied by a limited edition embossed vinyl. The duo also headlined at Paris's Élysée Montmartre in the same year.{{Cite web|url=https://www.tsugi.fr/en-direct-dalltta-20syl-mr-j-medeiros-a-lelysee-montmartre/|title=En direct d'AllttA (20syl & Mr. J. Medeiros) à l'Elysée Montmartre - TSUGI|first=Clémence|last=Meunier|date=March 22, 2017}}
== Collaborations ==
AllttA frequently collaborates with tech YouTuber Marques Brownlee, whose videos often feature the duo's music.
Discography
- 2016 The Upper Hand
- 2017 Facing Giants
- 2020 "Ampersand" Single
- 2023 "Savages" Single
- 2023 Curio Part l & ll