Alluri (musician)

{{Use British English|date=July 2016}}

{{Use dmy dates|date=November 2019}}

{{Infobox musical artist

| name = Alluri

| birth_name = Shriram Alluri{{cite web|last1=Dhillon|first1=Achal|title=Artist of the day 21/06: Alluri|url=http://metro.co.uk/2017/06/21/artist-of-the-day-2106-alluri-6722673|website=Metro.co.uk|date=21 June 2017 }}

| image = Alluri cc sa.jpg

| caption = Alluri performing at The Hard Rock Cafe in Mumbai in 2018

| image_size =

| alias =

| origin = Hyderabad, India

| genre = Indie rock, Indian Indie

| years_active = 2014–present

| label = Life Is Thus Records, Killing Moon Records

| associated_acts =

| website = {{URL|http://allurimusic.com}}

| current_members =

| past_members =

}}

Shriram Alluri is an indie rock musician and songwriter from Hyderabad, India.{{cite web|title=NEWS: ALLURI GETS THE THUMBS UP FROM Q MAGAZINE|url=http://killing-moon.com/2016/01/17/news-alluri-gets-the-thumbs-up-from-q-magazine/|website=Killing Moon|accessdate=16 October 2017|archive-date=10 November 2017|archive-url=https://web.archive.org/web/20171110225200/http://killing-moon.com/2016/01/17/news-alluri-gets-the-thumbs-up-from-q-magazine/|url-status=dead}} He currently resides in the United Kingdom.{{cite news|last1=Samyuktha|first1=KI|title=Hyderabad is where I belong, says Alluri Reddy Shriram|url=http://timesofindia.indiatimes.com/city/hyderabad/Hyderabad-is-where-I-belong-says-Alluri-Reddy-Shriram/articleshow/54916760.cms|website=The Times of India|date=19 October 2016 |accessdate=16 October 2017}}

Alluri was raised in India, hearing local classical music, Bollywood and Tollywood music, and some Western popular music as a child, although he had no exposure to rock until his teens, at which point he began playing guitar.{{cite web|last1=Blum|first1=Jordan|title=Alluri pours retro vibes and poeticism into new LP 'Man of Truth'|url=https://www.axs.com/alluri-pours-retro-vibes-and-poeticism-into-new-lp-man-of-truth-104614|website=AXS|accessdate=16 October 2017}} He relocated to the UK first as a student and then again in 2015 to record the album Man of Truth at Brighton Electric Studios.{{cite web|title=Alluri|url=https://insider.in/nh7-weekender/pune/alluri|website=Insider.in|accessdate=16 October 2017|archive-url=https://web.archive.org/web/20180201075236/https://insider.in/nh7-weekender/pune/alluri|archive-date=1 February 2018|url-status=dead}} Alluri cites The Smiths, Joy Division, David Bowie, The Doves and Nick Cave as influences on his work.{{cite web|last1=Raphael|first1=Ashley|title=Alluri - Man of Truth Single Review|url=https://www.nme.com/blogs/nme-radar/stream-of-the-week-aj-tracey-alex-moran-ep-8804|website=NME|date=24 April 2016 |accessdate=24 April 2016}}

Following the positive critical reception of Man of Truth, Alluri worked with the Grammy winning producer Tommaso Colliva (Muse, Jesus And Mary Chain,{{cite web|title=Damage And Joy |url=https://www.discogs.com/The-Jesus-And-Mary-Chain-Damage-And-Joy/release/10028250|website=Discogs|date=17 March 2017 |accessdate=16 October 2017}} Franz Ferdinand{{cite web |title=Tommaso Colliva |url=http://www.record-producers.com/clients/tommaso-colliva/|website=Stephen Budd Music|accessdate=16 October 2017}}) on the single Evari Kosam (For Who's Sake), his first recording to feature vocals performed in his native tongue, Telugu.{{cite web|title=Indian born musician Alluri to perform Telugu rock album at Cambridge Folk Festival|url=https://www.newindianexpress.com/entertainment/telugu/2017/jul/25/indian-born-musician-alluri-to-perform-telugu-rock-album-at-cambridge-folk-festival-1633313.html|website=The New Indian Express|access-date=16 October 2017}}{{cite web|title=Evari Kosam (For Who's Sake)|url=https://www.recordoftheday.com/record-of-the-day/2017-02-24/evari-kosam-for-whos-sake|website=Record of the Day|accessdate=16 October 2017}}

His 2018 single Don't Lose Touch With was recorded with Glen Matlock of the Sex Pistols after Matlock saw and tweeted a video of Alluri's live Telugu language cover version of Anarchy in the UK.{{cn|date=July 2023}} When asked by Indian press as to what got him working with Alluri, Matlock said, "If somebody knows what they’re doing, they have some drive, and they’ve got a certain degree of accomplishment on their instrument, they kind of look alright. I think he’s got all of that. I find him interesting."{{cite web |last1=Gurbaxani |first1=Amit |title=Sex Pistols bassist Glen Matlock: A simple thing done well is my yardstick for making music |url=https://scroll.in/magazine/889857/sex-pistols-bassist-glen-matlock-a-simple-thing-done-well-is-my-yardstick-for-making-music |website=Scroll.in |date=10 August 2018 |accessdate=27 August 2018}} Matlock produced the single, working with Alluri and Tommaso Colliva in Italy.{{cite web |title=Alluri debuts new single "Don't Lose Touch" |website=Northern Transmissions }}

In interviews supporting the release of his 2018 Telugu language album O Katha: Tales of This Telugu Man, Alluri has stated that following the release of his 2015 album he experienced an identity crisis.{{cite web |last1=Francis |first1=James |title=Interview: Alluri |url=https://www.musicmusingsandsuch.com/musicmusingsandsuch/2018/6/24/interview-alluri |website=Music Musings And Such |date=24 June 2018 |accessdate=27 August 2018}} Feeling he couldn't truly share his English language songs with his friends and family in India, he began to write songs in Telugu to re-inforce that aspect of his identity, with the songs reportedly coming to him in a creative burst.{{cite web |title=Catch the Indian indie rock sensation Alluri live at Tallinn Music Week 2018 World Music Stage |url=https://tmw.ee/2018/03/catch-the-indian-indie-rock-sensation-alluri-live-at-tallinn-music-week-2018-world-music-stage/ |website=Tallinn Music Week |accessdate=27 August 2018 |archive-date=27 October 2020 |archive-url=https://web.archive.org/web/20201027003524/https://tmw.ee/2018/03/catch-the-indian-indie-rock-sensation-alluri-live-at-tallinn-music-week-2018-world-music-stage/ |url-status=dead }} On writing Telugu language songs, Alluri has said, "When the British came to India they heard Telugu and called it 'the Italian of the east', because all words end with a vowel, not a consonant. These new songs, melodically, they’re influenced so much by the language".{{cite web |last1=Hawkins |first1=Si |title=Shriram Alluri: the revolutionary of Telugu rock |url=https://www.thenational.ae/arts-culture/music/shriramalluri-the-revolutionary-of-telugu-rock-1.720409 |website=The National |date=13 April 2018 |accessdate=27 August 2018}} Alluri recorded the album in Italy working again with Muse producer/mixer Tommaso Colliva along with Italian musician Massimo Martelotta, of the cinematic Italo-funk band Calibro 35.{{cite web |title=Review: Alluri, The Islington |url=http://www.music-news.com/review/UK/12918 |website=Music News |accessdate=27 August 2018}}

Alluri has made several notable live appearances in 2018 at events such as a stadium concert in Hyderabad, Tallinn Music Week, and a show with Glen Matlock at the Hard Rock Cafe in Mumbai. He has stated he has renewed his focus on songwriting and is working with producer Adrian Hall (Shakira, Depeche Mode, Anna Calvi) on new English language songs to eventually form a series of EPs and his third album.