Alo Yoga
{{Short description|Athletic apparel retailer}}
{{Use mdy dates|date=November 2023}}
{{Infobox company
| name = Alo Yoga
| logo = Alo Yoga logo.svg
| logo_caption =
| logo_upright =
| logo_alt =
| type = Private
| industry = Retail
| founded = {{Start date and age|2007}} in Los Angeles, California, U.S.
| founders = {{Ublist|Danny Harris|Marco DeGeorge}}
| key_people = Danny Harris (CEO)
| defunct =
| hq_location_city = Beverly Hills, California
| hq_location_country = U.S.
| products =
| revenue =
| revenue_year =
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| parent = Color Image Apparel
| website = {{URL|https://www.aloyoga.com/}}
}}
Alo Yoga is an American premium athletic apparel retailer headquartered in Los Angeles. It was founded in 2007 by Danny Harris and Marco DeGeorge.
History
Alo Yoga was founded in 2007 in Los Angeles by Danny Harris and Marco DeGeorge, childhood friends who had become interested in yoga as a treatment for anxiety and a back injury respectively.{{cite news|url=https://www.businessoffashion.com/articles/marketing-pr/is-this-alo-yogas-moment/|title=Is This Alo Yoga's Moment?|last=Pearl|first=Diana|date=2023-02-06|website=The Business of Fashion|archive-url=https://archive.today/20230206070405/https://www.businessoffashion.com/articles/marketing-pr/is-this-alo-yogas-moment/|archive-date=2023-02-06|url-access=subscription}} The name stands for "air, land, and ocean". The brand rose to prominence when celebrities who received free products such as Kendall Jenner, Hailey Bieber, and Bella Hadid wore Alo in paparazzi photographs.{{cite news|url=https://fashionista.com/2017/03/alo-yoga|title=How Alo Yoga Became an Instagirl Favorite Without Really Trying|date=2017-03-28|last=Soo Hoo|first=Fawnia|website=Fashionista|access-date=2023-11-22}}{{cite news|url=https://www.wsj.com/amp/articles/alo-yoga-workout-sets-a8a15492|title=Alo Yoga Is Beating Lululemon at Its Own Game|last=Satran|first=Rory|date=2023-05-27|newspaper=The Wall Street Journal|archive-url=https://archive.today/20230530135040/https://www.wsj.com/amp/articles/alo-yoga-workout-sets-a8a15492|archive-date=2023-05-30|url-access=subscription}}
Alo's headquarters in Beverly Hills feature yoga studios, gyms, and other amenities. {{As of|October 2023}}, the company has more than 50 brick-and-mortar stores (which it calls "sanctuaries"), which feature yoga studios and cafés.{{cite news|url=https://www.reuters.com/markets/deals/alo-yoga-parent-seeks-investment-10-bln-valuation-sources-2023-10-30/|title=Exclusive: Alo Yoga parent seeks investment at $10 bln valuation – sources|first1=Abigail|last1=Summerville|first2=Echo|last2=Wang|date=2023-10-30|publisher=Reuters|access-date=2023-11-22}}{{cite news|url=https://insider.fitt.co/inside-alo-yogas-activewear-empire/|title=Inside Alo Yoga's Activewear Empire|date=2023-06-20|website=Fitt Insider|last=Breen|first=Jasmina|access-date=2023-11-22}}
Alo has expanded beyond athletic wear. A skincare brand, Alo Glow System, was launched in December 2020.{{cite news|url=https://www.womenshealthmag.com/beauty/a34894829/alo-yoga-glow-system-skincare-review/|title=Alo Yoga Launched A Skincare Line—Here's My Honest Review|last=Rodulfo|first=Kristina|date=2020-12-08|magazine=Women's Health|access-date=2023-11-22}} At New York Fashion Week in September 2022, Alo introduced the Aspen Collection, a luxury line of ski wear and non-fungible tokens.{{cite news|url=https://www.voguebusiness.com/technology/alo-yoga-rolls-out-digital-twins-to-accompany-its-premium-ski-collection|title=Alo Yoga rolls out digital twins to accompany its premium ski collection|last=Schulz|first=Madeleine|date=2023-02-01|archive-url=https://archive.today/20230202203634/https://www.voguebusiness.com/technology/alo-yoga-rolls-out-digital-twins-to-accompany-its-premium-ski-collection|archive-date=2023-02-02|url-access=subscription|website=Vogue Business}} The company began selling sneakers in May 2023. {{cite news|url=https://wwd.com/fashion-news/fashion-scoops/alo-yoga-launches-unisex-lifestyle-sneaker-1235657392/|title=Alo Yoga Expands Into Footwear With Unisex Lifestyle Sneaker|last=Pastore|first=Alexandra|date=2023-05-19|website=Women's Wear Daily|access-date=2023-11-22}} The focus on the sneaker changed in March 2024, and is now marketed as a recovery sneaker, which aims to support balance and pressure points for all-day recovery. Its next luxury line, the Alo Atelier formalwear collection, was launched in October 2023.{{cite news|url=https://www.glossy.co/fashion/exclusive-alo-yoga-launches-alo-atelier-luxury-collection/|title=Exclusive: Alo Yoga launches Alo Atelier luxury collection|last=Zwieglinska|first=Zofia|date=2023-10-19|website=Glossy|access-date=2023-11-22}}
Alo promotes mindfulness and posts images of yoga practitioners on its Instagram page. The company became the "official wellness partner" of New York Fashion Week in September 2021, holding yoga workshops and other events.{{cite news|url=https://www.glossy.co/fashion/after-being-an-official-wellness-partner-alo-yoga-makes-its-nyfw-show-debut/|title=NYFW Briefing: After being an 'official wellness partner,' Alo Yoga makes its fashion show debut|last=Spruch-Feiner|first=Sara|date=2022-09-12|website=Glossy|access-date=2023-11-22}}
In May 2025, Alo opened its first Philippine store at Greenbelt, Makati.{{cite news |last1=Tunac |first1=Hermes Joy |title=Acroyoga takes the spotlight at Alo's first PH store opening in Makati |url=https://www.gmanetwork.com/news/lifestyle/healthandwellness/947749/acroyoga-takes-the-spotlight-at-alo-s-first-ph-store-opening-in-makati/story/ |access-date=2025-05-30 |work=GMA News |date=2025-05-29 |archive-url=https://web.archive.org/web/20250530042156/https://www.gmanetwork.com/news/lifestyle/healthandwellness/947749/acroyoga-takes-the-spotlight-at-alo-s-first-ph-store-opening-in-makati/story/ |archive-date=2025-05-30 |url-status=live}} In June, the brand opened a beach club and boutique at the Mandarin Oriental in Bodrum.{{Cite web |last=Pastore |first=Alexandra |date=2025-06-16 |title=Alo Invites the International Style Set to Bodrum for an Elevated Wellness Experience |url=https://wwd.com/business-news/business-features/alo-beach-club-boutique-mandarin-oriental-bodrum-1237919688/ |access-date=2025-06-17 |website=WWD |language=en-US}}
References
{{Reflist}}
External links
- {{Official website|https://www.aloyoga.com/}}
{{DEFAULTSORT:Alo Yoga}}
Category:Clothing brands of the United States
Category:Companies based in Los Angeles
Category:Clothing retailers of the United States
Category:Online clothing retailers of the United States
Category:Retail companies established in 2007