Alteryx

{{Infobox company

| name = Alteryx, Inc.

| logo = Alteryx logo.svg

| logo_caption = Logo since 2014

| former_name = {{ubl|class=nowrap|SRC, LLC (1997–2010)|Alteryx, LLC (2010–2011)}}

| type = {{ubl|Private (1997–2017; since 2024) |Public (2017–2024)}}

| traded_as = {{NYSE was|AYX}} (2017–2024)

| industry = Computer software

| foundation = {{start date and age|1997|03}} as SRC, LLC

| founders = {{ubl|class=nowrap||Dean Stoecker|Olivia Duane Adams|Ned Harding}}

| hq_location = Irvine, California, United States

| area_served = Worldwide

| key_people = {{ubl|class=nowrap|Kevin Rubin (Interim CEO & CFO)|Dean Stoecker (Executive Chairman)|Paula Hansen (President & CRO)}}

| revenue = {{increase}} {{US$|970 million|link=yes}} (2023)

| operating_income = {{increasenegative}} {{US$|-165 million}} (2023)

| net_income = {{increasenegative}} {{US$|-179 million}} (2023)

| assets = {{increase}} {{US$|1.91 billion}} (2023)

| equity = {{increase}} {{US$|190 million}} (2023)

| num_employees = 2,300 (2023)

| owner = {{ubl|Clearlake Capital (2024–present)|Insight Partners (2024–present)}}

| homepage = {{URL|alteryx.com}}

| footnotes = {{cite web|url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1689923/000168992324000006/ayx-20231231.htm|title=US SEC: Form 10-K Alteryx, Inc.|publisher=U.S. Securities and Exchange Commission|date=February 6, 2024}}

}}

Alteryx, Inc. is an American computer software company based in Irvine, California, with offices worldwide. The company's products are used for data science and analytics.{{cite news |newspaper=Fortune|date=6 October 2014 |first=Heather |last=Clancy |title=Another day, another $60 million analytics funding round |url= http://fortune.com/2014/10/06/alteryx-60-million-funding/}}{{cite news|newspaper=Daily Camera |title= Boulder's Alteryx Inc. raises $60 million |first=Alicia |last=Wallace |url= http://www.dailycamera.com/boulder-business/ci_26676831/boulders-alteryx-inc-raises-60-million |date=7 October 2014}}

History

SRC LLC, the predecessor to Alteryx, was founded in 1997 by Dean Stoecker, Olivia Duane Adams and Ned Harding.{{cite news|title=SAP Ventures invests $6M in Alteryx Inc.|first=Steven|last=Brown|newspaper=San Francisco Business Times|date=5 April 2011|url=http://www.bizjournals.com/sanfrancisco/news/2011/04/05/sap-ventures-invests-6m-in-alteryx-inc.html}} SRC developed the first online data engine for delivering demographic-based mapping and reporting shortly after being founded.{{cite press release |title=SRC Corporate Overview |url=http://src.mediaroomshowcase.com/file.php/2441/SRC+backgrounder.pdf |accessdate=2014-10-16 |archive-url=https://web.archive.org/web/20141024024821/http://src.mediaroomshowcase.com/file.php/2441/SRC+backgrounder.pdf |archive-date=2014-10-24 |url-status=dead }} In 1998, SRC released Allocate, a data engine incorporating geographically organized U.S. Census data{{cite web |title= ExtendTheReach.Com / Products / SoloCast |url= http://www.extendthereach.com/products/allocate |archivedate=8 February 2003 |archiveurl=https://web.archive.org/web/20030208021200/http://www.extendthereach.com/products/allocate/}} that allows users to manipulate, analyze and map data.{{cite news |title=Census deal for O.C. firm |first=Jan |last=Norman |newspaper=The Orange County Register |date=17 July 2001}} Solocast was developed in 1998, which was software that allowed customers to do customer segmentation analysis.

In 2000, SRC LLC entered into a contract with the U.S. Census Bureau that resulted in a modified version of its Allocate software being included on CD-ROMs of Census Data sold by the Bureau.{{cite news|date=5 July 2001|newspaper=Daily Camera|title=SRC organizing census data}}

In 2006, the software product Alteryx was released, which was a unified spatial and non-spatial data environment for building analytical processes and applications.

In 2010, SRC LLC changed its name to that of its core product, Alteryx.{{cite web|url=https://d18rn0p25nwr6d.cloudfront.net/CIK-0001689923/79ff6ca3-f1a6-4f90-9370-e2e02e4b80d4.pdf|title=US SEC: Form 10-K Alteryx, Inc.|publisher=U.S. Securities and Exchange Commission|accessdate=March 5, 2022}}

In 2011, Alteryx raised $6 million in venture funding from the Palo Alto investment arm of SAP AG, SAP Ventures. In 2013, Alteryx raised $12 million from SAP Ventures and Toba Capital.{{cite news|date=18 May 2013|first=Chris|last=Casacchia|newspaper=Orange County Business Journal|title=Toba in $12M Round for Big Data Analytics Firm}}{{cite web|website=TechCrunch|title=Alteryx Raises $12M For Data Analytics Platform That Shapes Data Into Apps|date=20 May 2013 |url=https://techcrunch.com/2013/05/20/819570/}} In 2014, the company raised $60 million in Round B funding from Insight Venture Partners, Sapphire Ventures (formerly SAP Ventures) and Toba Capital, and announced plans for a 30% workforce expansion.{{cite news |newspaper=BizWest |date=6 October 2014 |first=Joshua |last=Lindenstein |title=Alteryx Inc. nets $60 million in funding |url= http://bizwest.com/alteryx-inc-nets-60-million-funding/}}

In 2015, ICONIQ Capital led an $85 million investment in Alteryx, with Insight Venture Partners and Meritech Capital Partners also participating.{{Cite web |last=Miller |first=Ron |date=2015-10-28 |title=Alteryx Scores $85 Million As Growth Spurt Continues |url=https://techcrunch.com/2015/10/28/alteryx-scores-85-million-as-growth-spurt-continues/ |access-date=2023-04-01 |website=TechCrunch |language=en-US}} Alteryx announced plans to use the new capital to expand internationally, invest in research and development, and increase its sales and marketing efforts.{{Cite news|title = Iconiq Capital Leads $85 Million Investment in Alteryx|url = https://www.nytimes.com/2015/10/29/business/dealbook/iconiq-capital-leads-85-million-investment-in-alteryx.html|newspaper = The New York Times|date = 2015-10-28|access-date = 2015-10-28|issn = 0362-4331|first = Leslie|last = Picker}}{{cite news|title = Data firm Alteryx secures $85M investment, could make "unicorn" list|url = http://www.ocregister.com/articles/company-689558-alteryx-customers.html|newspaper = Orange County Register|date = 2015-10-28|first = Lauren|last = Williams}}

On March 24, 2017, Alteryx went public in an IPO listed on the NYSE.{{Cite web |last= |first= |date=2017-03-23 |title=Alteryx IPO Draws Strong Interest In Hot Data-Analytics Field |url=https://www.investors.com/news/technology/alteryx-ipo-drawing-strong-interest-taps-into-hot-data-analytics-field/ |access-date=2023-04-01 |website=Investor's Business Daily |language=en-US}} In October, it was discovered that Alteryx was subject to a data breach of partially anonymized data records for approximately 120 million U.S. households.Fox-Brewster, Thomas. "120 Million American Households Exposed In 'Massive' ConsumerView Database Leak". Forbes. Retrieved 2018-12-24.

In October 2020, Alteryx announced Mark Anderson as CEO, with Stoecker becoming Executive Chairman of the Board of Directors.{{Cite web |last=Avidon |first=Eric |date=February 23, 2022 |title=Alteryx makes personnel changes to navigate cloud journey |url=https://www.techtarget.com/searchbusinessanalytics/news/252513750/Alteryx-makes-personnel-changes-to-navigate-cloud-journey |access-date=May 24, 2023 |website=TechTarget}}

In December 2023, it was announced that two private equity firms, Clearlake Capital and Insight Partners, would acquire the company in a US$4.4 billion deal, intending to make it private until the beginning of the following year.{{Cite web |date=18 December 2023 |title=Software firm Alteryx to be taken private in $4.4 bln deal |url=https://www.reuters.com/technology/software-firm-alteryx-be-taken-private-44-bln-deal-2023-12-18/ |access-date=21 December 2023 |website=Reuters}}{{Cite web |title=Alteryx to be acquired by private equity firms for $4.4 billion {{!}} TechTarget |url=https://www.techtarget.com/searchbusinessanalytics/news/366563665/Alteryx-to-be-acquired-by-private-equity-firms-for-44-billion |access-date=2023-12-21 |website=Business Analytics |language=en}}{{Cite web |title=Alteryx, Databricks expand complementary partnership {{!}} TechTarget |url=https://www.techtarget.com/searchbusinessanalytics/news/366570036/Alteryx-Databricks-expand-complementary-partnership |access-date=2024-02-16 |website=Business Analytics |language=en}} On March 19, 2024, the transaction was completed.{{Cite web|url=https://www.marketscreener.com/quote/stock/ALTERYX-INC-34336524/news/Clearlake-Capital-Group-and-Insight-Partners-Complete-Acquisition-of-Alteryx-46231296/|title= Clearlake Capital Group and Insight Partners Complete Acquisition of Alteryx|work=MarketScreener|date= 19 March 2024|access-date=2024-03-22|language=en-US}}

Products

As of October 2023, Alteryx offered the following products as part of an analytics platform:

Alteryx Designer Cloud{{Cite web |last=Avidon |first=Eric |date=November 16, 2022 |title=Alteryx launches SaaS version of Designer in Analytics Cloud |url=https://www.techtarget.com/searchbusinessanalytics/news/252527351/Alteryx-launches-SaaS-version-of-Designer-in-Analytics-Cloud |access-date=May 11, 2023 |website=TechTarget}}
Alteryx Auto Insights{{Cite web |last= |first= |date=2023-02-19 |title=Alteryx Analytics Cloud platform updates boost decision intelligence |url=https://www.helpnetsecurity.com/2023/02/19/alteryx-platform/ |access-date=2023-05-11 |website=Help Net Security |language=en-US}}
Alteryx Machine Learning
Alteryx Designer
Alteryx Promote{{cite news|last1=Guess|first1=A.R.|title=Alteryx Alters Data Science with New Release|url=http://www.dataversity.net/alteryx-alters-data-science-new-release/|accessdate=March 9, 2018|publisher=Davaversity}}
Alteryx Server
Alteryx Intelligence Suite{{Cite web |last= |first= |date=16 June 2020 |title=Alteryx Introduces Analytics Hub and Intelligence Suite |url=https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Alteryx-Introduces-Analytics-Hub-and-Intelligence-Suite-141333.aspx |access-date=29 June 2020 |website=CRM}}{{Cite web|last=|first=|date=18 June 2020|title=Alteryx Updates APA Platform with Analytics Hub and Intelligence Suite|url=https://solutionsreview.com/business-intelligence/alteryx-updates-apa-platform-with-analytics-hub-and-intelligence-suite/|access-date=29 June 2020|website=Solutions Review}}
Alteryx Connect
Alteryx Location Intelligence
Alteryx App Builder {{cite web |title=Alteryx App Builder |url=https://www.alteryx.com/products/alteryx-appbuilder |website=Alteryx |access-date=14 December 2023}}

Acquisitions

In January 2017, Alteryx acquired Prague-based software company Semanta. Alteryx Connect is an outgrowth of the Semanta acquisition.{{Cite web|url=https://www.globallegalchronicle.com/alteryxs-acquisition-of-semanta/|title=Alteryx's Acquisition of Semanta – Global Legal Chronicle|date=18 July 2017 |language=en-US|access-date=2019-12-15}}

In June 2017, Alteryx acquired data science startup Yhat{{Cite web|url=https://www.alteryx.com/press-releases/2017-06-05-alteryx-acquires-yhat-accelerate-data-science-model-deployment|title=Alteryx Acquires Yhat to Accelerate Data Science Model Deployment|website=Alteryx|language=en|access-date=2019-12-15}} to enhance their capabilities for managing and deploying advanced analytic models ultimately resulting in Alteryx Promote.{{Cite web|url=https://www.alteryx.com/press-releases/2017-09-12-alteryx-promote-announced-new-offering-easily-deploy-manage-and-integrate|title=Alteryx Promote Announced - New Offering to Easily Deploy, Manage and Integrate Data Science Models for Real-Time Decisions|website=Alteryx|language=en|access-date=2019-12-15}} Alteryx paid $10.8 million in cash and equity.{{Cite web|url=https://www.sec.gov/Archives/edgar/data/1689923/000119312517276758/d421430ds1.htm|title=S-1|website=www.sec.gov|access-date=2019-12-15}} Yhat had raised $2.6 million before the acquisition.

In February 2018, Alteryx acquired Alteryx ANZ, a distributor of altered software based in Sydney, Australia{{Cite web|url=https://investor.alteryx.com/news-and-events/press-releases/press-release-details/2018/Alteryx-Expands-Reach-by-Acquiring-Partner-in-Australia/default.aspx|title=Alteryx Expands Reach by Acquiring Partner in Australia|website=investor.alteryx.com|language=en-US|access-date=2019-12-15}}

In April 2019, Alteryx acquired ClearStory Data for $19.6 million in cash.{{Cite web|url=https://finance.yahoo.com/news/alteryxs-ayx-clearstory-data-buyout-143102915.html|title=Alteryx's (AYX) ClearStory Data Buyout Strengthens Portfolio|website=finance.yahoo.com|date=9 April 2019 |language=en-US|access-date=2019-12-15}}

In October 2019, Alteryx acquired Feature Labs, a machine learning startup founded by 2 MIT researchers{{Cite web|url=https://www.alteryx.com/press-releases/2019-10-04-alteryx-acquires-feature-labs-to-advance-machine-learning-for-the-enterprise|title=Alteryx Acquires Feature Labs to Advance Machine Learning for the Enterprise|website=Alteryx|language=en|access-date=2019-12-15}} for $25.2 million in cash with an additional $12.5 million in equity incentive awards.{{Cite web|url=https://d18rn0p25nwr6d.cloudfront.net/CIK-0001689923/4ebb6191-d1e2-4556-9571-156da92fa26a.pdf|title=FORM 10-K|last=|first=|date=|website=|access-date=}} Feature Labs is known for developing Featuretools, an open source library for automated feature engineering with over 350,000 downloads at the time of acquisition. The acquisition added an engineering hub for Alteryx in Boston, Massachusetts. Feature Labs had raised $1.5 million prior to the acquisition.{{Cite web|url=https://techcrunch.com/2018/02/22/feature-labs-launches-out-of-mit-to-speed-up-building-machine-learning-algorithms/|title=Feature Labs launches out of MIT to accelerate the development of machine learning algorithms|website=TechCrunch|date=22 February 2018 |language=en-US|access-date=2019-12-15}}

In October 2021, Alteryx acquired Lore IO, a no-code AI-enabled data modeling platform that rapidly deploys analytics that adapt easily within a changing business environment.{{Cite web |last=Ghosh |first=Shaoni |date=October 26, 2021 |title=Alteryx acquires Lore IO to leverage data access for cloud data |url=https://analyticssteps.com/news/alteryx-acquires-lore-io-leverage-data-access-cloud-data |access-date=May 1, 2023 |website=Analytic Steps}} That same month, Alteryx acquired Hyper Anna, a cloud platform for generating AI-driven automated insights from data.{{Cite web |last=Avidon |first=Eric |date=October 7, 2021 |title=Alteryx acquisition of Hyper Anna adds AI capabilities |url=https://www.techtarget.com/searchbusinessanalytics/news/252507892/Alteryx-acquisition-of-Hyper-Anna-adds-AI-capabilities |access-date=May 1, 2023 |website=TechTarget}}

In January 2022, Alteryx acquired Trifacta for $400{{nbsp}}million in cash, with the deal closing the following month.{{cite web |url=https://www.zdnet.com/article/alteryx-announces-intent-to-buy-trifacta/ |title=Alteryx announces intent to buy Trifacta |date=2022-01-07 |website=ZDNet |first=Tony |last=Baer}}{{Cite press release|url= https://www.prnewswire.com/news-releases/alteryx-closes-acquisition-of-trifacta-301476908.html|title=Alteryx Closes Acquisition of Trifacta|access-date=2022-02-17|language=en-US}} In March 2022, Alteryx announced its Analytics Cloud Platform, which it updated to integrate Designer Cloud powered by Trifacta.{{Cite web |last=Avidon |first=Eric |date=February 16, 2023 |title=Alteryx makes Analytics Cloud GA, adds new tools |url=https://www.techtarget.com/searchbusinessanalytics/news/365531441/Alteryx-makes-Analytics-Cloud-GA-adds-new-tools |access-date=May 4, 2023 |website=TechTarget}}

2017 data breach

During the October 2017 data breach mentioned above, although no names were attached, telephone numbers and physical addresses were among the 248 fields per household involved in the breach. Also included was "consumer demographics, life event, direct response, property, and mortgage information for more than 235 million consumers" according to the company.{{Cite web|url=https://www.forbes.com/sites/thomasbrewster/2017/12/19/120m-american-households-exposed-in-massive-consumerview-database-leak/|title=120 Million American Households Exposed In 'Massive' ConsumerView Database Leak|last=Fox-Brewster|first=Thomas|website=Forbes|language=en|access-date=2018-12-24}} Alteryx assembled information from Experian and public sources like the U.S. Census Bureau to create their product which sold for {{dollarsign|US}}39,000 per license. Alteryx's hosting on Amazon Web Services had been unsecured (its sources had no breach).{{cite news|url=http://fortune.com/2017/12/22/experian-data-breach-alteryx-amazon-equifax/|title=Data Breach Exposes 123 Million U.S. Households|author=Hackett, Robert|date=December 22, 2017|accessdate=December 23, 2017|publisher=Fortune: Time, Inc.}}