Always There (Side Effect song)

{{Infobox song

| name = Always There

| cover = Always_There_(song).jpg

| alt =

| type = single

| artist = Incognito & Jocelyn Brown

| album = Inside Life

| B-side = Journey Into Sunlight

| released = 17 June 1991

| recorded =

| studio =

| venue =

| genre = *House

• soul

| length = 3:36 (edit)

6:38 (12” mix)

| label = *Talkin' Loud

• Mercury Records

| writer = *Paul B Allen III

• William Jeffery
• Ronald W Laws

| producer =

| prev_title = Can You Feel Me

| prev_year = 1990

| next_title = Don't You Worry 'bout a Thing

| next_year = 1992

| misc = {{External music video|{{YouTube|I4weGwDt13Q|"Always There"}}}}

}}

On 17 June 1991, the song was covered and released by British acid jazz band Incognito and American R&B and dance singer Jocelyn Brown, whose version was the biggest version in the UK. This was Incognito's breakthrough hit; however, Brown had been well-known and popular since the late 70s. The song was released by Talkin' Loud and Mercury Records as the second single from the band's second album, Inside Life (1991). It peaked at number two in the Netherlands and number six in the UK.

Jean-Paul 'Bluey' Maunick of Incognito told about the song in an interview, "It was Gilles (Peterson) who originally suggested using Jocelyn. It was a brilliant but remote idea and I thought if you can organise that, then I'm your friend for life."{{cite magazine|first=Mandi|last=James|url=https://www.flickr.com/photos/nothingelseon/52395666399/|title=Jocelyn The Area|magazine=NME|date=1991-07-06|page=43|access-date=2023-04-29}}

"Always There" was a major hit on the charts in Europe and remains the band's most successful song to date. It peaked at number two in Luxembourg and the Netherlands, where it held that position for two weeks, being held off reaching the top spot by Bryan Adams' "(Everything I Do) I Do It For You". The single entered the top 10 also in Belgium (8), Switzerland (8) and the United Kingdom. In the latter, it peaked at number six in its third week at the UK Singles Chart, on July 7, 1991.{{cite web|title=Official Singles Chart Top 75 07 July 1991 - 13 July 1991|url=https://www.officialcharts.com/charts/singles-chart/19910707/7501/|publisher=Official Charts Company|accessdate=2020-09-14}} Additionally, "Always There" was a top 20 hit in Germany (20) and Sweden (19), and on the Eurochart Hot 100, it peaked at number 21, while peaking at number nine on the European Dance Radio Chart.

Outside Europe, it charted in the United States, reaching number 31 on the Billboard Dance Club Songs chart.

AllMusic editor David Jeffries said that the club side of Incognito is represented best by the "disco flashback" "Always There" with Jocelyn Brown.{{cite web|first=David|last=Jeffries|url=https://www.allmusic.com/album/millennium-collection-20th-century-masters-mw0000345031|title=Incognito - Millennium Collection: 20th Century Masters|publisher=AllMusic|date=|accessdate=2020-03-19}} Larry Flick from Billboard wrote that they "delivers a domestic version of an R&B houser that has already jammed hard here in clubs", stating that the track "kicks a tough enough bass line" and complimented the performance from Brown "to push it over the top". He also noted that portions of the song's hook have also been prominently featured on "Such a Good Feeling" by English electronic music trio Brothers In Rhythm.{{cite magazine|url=https://www.americanradiohistory.com/Archive-Billboard/90s/1991/BB-1991-09-07.pdf|first=Larry|last=Flick|title=Single Reviews: New & Noteworthy|magazine=Billboard|date=1991-09-07|accessdate=2020-02-13|page=67|author-link=Larry Flick}} Pan-European magazine Music & Media commented, "With the numerous dance acts of today, only the really good singers can take a song above average level. Thanks to guest vocalist/shouter Jocelyn Brown, that's exactly what happens here."{{cite magazine|url=http://www.americanradiohistory.com/Archive-Music-and-Media/90s/1991/MM-1991-07-09.pdf|title=New Releases: Singles|magazine=Music & Media|date=1991-07-09|accessdate=2017-11-23}}

Alan Jones from Music Week stated that the singer is "proving she's still a devastating diva", viewing the track as "a surefire smash."{{cite magazine|first= Alan |last= Jones |url= https://worldradiohistory.com/UK/Music-Week/1991/MW-1991-06-22.pdf |title= Mainstream: Albums |magazine= Music Week |date= 1991-06-22 |page= 8 |accessdate= 2020-10-03}} Mandi James from NME wrote, "A guaranteed floor-filler, "Always There" still has the effect of the original, having retained its essence, except now people are manically waving their arms in the air rather than dancing round their handbags." Another editor, Ian McCann, felt it "jumps out like a dog from a gate thanks to Jocelyn Brown's heartfelt wail."{{cite magazine|first=|last=|url=https://www.flickr.com/photos/nothingelseon/52409111076/|title=Short Circuit|magazine=NME|date=1991-07-27|page=30|access-date=2023-04-29}} Upon the release of the 1996 remix, Jeremy Newall from the RM Dance Update concluded that "Jocelyn gives her most heartfelt vocal delivery in some time."{{cite magazine|url=https://worldradiohistory.com/UK/Music-Week/1996/Music-Week-1996-03-16.pdf|first=Jeremy|last=Newall|title=Hot Vinyl|magazine=Music Week, in Record Mirror (Dance Update Supplemental Insert)|date=1996-03-16|page=6|accessdate=2021-08-13}} Lindsay Baker from Spin complimented it as a "stirring rendition".{{cite magazine|first=Lindsay|last=Baker|title=Singles|url=https://books.google.com/books?id=OR4h_dORXcUC|magazine=Spin|date=1991|page=94|accessdate=2020-02-27}}

; 7" single

{{Track listing

| extra_column =

| title1 = Always There

| note1 =

| length1 = 3:36

| writer1 =

| extra1 =

| title2 = Journey into the Sunlight

| note2 =

| length2 =

| writer2 =

| extra2 =

| title3 =

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}}

; 12" single

{{Track listing

| extra_column =

| title1 = Always There

| note1 =

| length1 = 6:38

| writer1 =

| extra1 =

| title2 = Always There (Dub Zone Mix)

| note2 =

| length2 = 6:05

| writer2 =

| extra2 =

| title3 = Journey into the Sunlight

| note3 =

| length3 = 4:06

| writer3 =

| extra3 =

| title4 =

| note4 =

| writer4 =

| extra4 =

| total_length =

}}

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{{Reflist}}

• [https://www.discogs.com/Side-Effect-Always-There/master/178828 Side Effect - Always There] on Discogs
• [https://www.discogs.com/Incognito-Featuring-Jocelyn-Brown-Always-There/master/115191 Incognito Featuring Jocelyn Brown - Always There] on Discogs

{{Jocelyn Brown}}

{{Incognito (band)}}

{{Authority control}}

Category:1975 songs

Category:1976 debut singles

Category:1991 singles

Category:1996 singles

Category:Jocelyn Brown songs

Category:American disco songs

Category:American house music songs

Category:Fantasy Records singles

Category:Talkin' Loud singles

Category:Mercury Records singles

Category:Music Week number-one dance singles