Amalgamated Advertising

{{Short description|Advertising agency}}

{{Use mdy dates|date=September 2022}}

{{Infobox company

|name = Amalgamated LLC

|logo =

|type = Independent

|foundation = 2003

|location_city = New York, NY

|location_country = USA

|key_people = Jason Gaboriau
Doug Cameron
Charles Rosen
Eric Silver
Brian Martin
and Fiona McBride

|industry = Advertising, Marketing

|services =

|revenue =

|operating_income =

|net_income =

|num_employees =

|parent =

|divisions =

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|caption =

|homepage = {{URL|silverpartners.com}}

|dissolved =2015

|footnotes =

}}

Amalgamated Advertising was an independent advertising agency based in New York City. The agency was founded in 2003 by Douglas Cameron, Jason Gaboriau and Charles Rosen, and became known for its "cultural branding" approach.{{cite news| url=https://www.nytimes.com/2003/06/09/business/the-media-business-advertising-addenda-4-executives-leave-cliff-freeman-shop.html | work=The New York Times | title=THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; 4 Executives Leave Cliff Freeman Shop | first1=Bill | last1=Carter | first2=Jim | last2=Rutenberg | date=June 9, 2003 | accessdate=April 23, 2010}}{{Cite web |url=http://www.boardsmag.com/articles/magazine/20050101/smallshops.html |title=Small shops, big moves - Boards |access-date=2009-09-11 |archive-url=https://web.archive.org/web/20120217020158/http://www.boardsmag.com/articles/magazine/20050101/smallshops.html |archive-date=2012-02-17 |url-status=dead }}{{Cite web |url=http://www.popmatters.com/books/reviews/h/how-brands-become-icons.shtml |title=PopMatters |access-date=2009-09-11 |archive-date=2009-09-07 |archive-url=https://web.archive.org/web/20090907081433/http://www.popmatters.com/books/reviews/h/how-brands-become-icons.shtml |url-status=dead }}{{Cite web|url=http://adage.com/article/feature/talkin-a-reinvention/45758/|title=Chevy U.S. Marketing Chief Chris Perry Resigns|date=18 December 2013}}

Eric Silver, former Executive Creative Director of BBDO, joined Amalgamated in September 2010 as Chief Creative Officer and majority partner. Silver and Amalgamated’s founding partners had worked together for several years while at Cliff Freeman and Partners.{{cite news| url=http://adage.com/agencynews/article?article_id=145770 | work=Advertising Age | title=Eric Silver Becomes Majority Owner of Amalgamated Advertising | first=Rupal | last=Parekh| date=Sep 7, 2010 | accessdate=Oct 19, 2010}}

In September 2012, the agency changed its name to Silver + Partners.{{Cite web|url=http://adage.com/article/agency-news/york-shop-amalgamated-renamed-silver-partners/237169/|title=New York Shop Amalgamated Renamed to Silver & Partners|date=13 September 2012}} In early 2015, the agency ceased operations.{{Cite web|url=http://adage.com/article/cmo-strategy/ad/299485/|title=Here's the Team Behind Those 'Artisanal' Bodega Ads|date=15 July 2015}}

The agency's clients included Ben & Jerry's, Qdoba, The Coca-Cola Company, MSG Networks, The Patron Spirits Company and CarMax.{{cite web |url=http://www.amalgamatednyc.com/ |title=Home |website=amalgamatednyc.com}}{{cite web |url=http://www2.timesdispatch.com/business/2010/sep/04/b-cmax04-ar-486515/ |title=CarMax Inc. Turns to new agency for ad duties | Richmond Times-Dispatch |website=www2.timesdispatch.com |access-date=6 June 2022 |archive-url=https://web.archive.org/web/20100906215826/http://www2.timesdispatch.com/business/2010/sep/04/b-cmax04-ar-486515/ |archive-date=6 September 2010 |url-status=dead}}{{cite web | last=McMains | first=Andrew | title=CarMax Makes Agency Pick | website=Adweek | date=3 September 2010 | url=https://www.adweek.com/brand-marketing/carmax-makes-agency-pick-103215/ | access-date=14 June 2023}}