Amazon Product Advertising API
{{Short description|Cloud-based service}}
{{third-party|date=July 2015}}
Amazon's Product Advertising API, formerly Amazon Associates Web Service (A2S) and before that known as Amazon E-Commerce Service (ECS), is a web service and application programming interface (API) that gives application programmers access to Amazon's product catalog data. Accessible via either the SOAP or REST protocols it enables products to be listed and/or sold through third-party websites and applications.{{cite web
| access-date = 2011-04-21
| publisher = Amazon.de
| title = Product Advertising API
| url = https://partnernet.amazon.de/gp/advertising/api/detail/main.html| archive-url= https://web.archive.org/web/20110514090750/https://partnernet.amazon.de/gp/advertising/api/detail/main.html| archive-date= 14 May 2011 | url-status= live}}
It is a product of Amazon Services, not to be confused with Amazon Web Services.{{cite web
| access-date = 2011-05-14
| location = online
| publisher = amazon.com
| title = Product Advertising API
| url = https://affiliate-program.amazon.com/gp/advertising/api/detail/main.html}}
Functionality
Amazon.com developed the Product Advertising API toward three classifications of users:
- Associates: third-party site owners wishing to build more effective sponsored affiliate links to Amazon products, thus increasing their referral fees
- Vendors: sellers on the Amazon platform looking to manage inventory and receive batch product data feeds{{citation needed|date=September 2019}}
- Developers: third-party developers building Amazon-driven functionality into their applications
The API allows clients to search or browse Amazon.com's product catalog; to retrieve detailed product information, reviews, and images; and to interface with customer shopping carts. Purchases at Amazon through a third-party website or application allows the operators of that site to earn up to 8.5% in referral fees.{{cite web|url=https://affiliate-program.amazon.com/gp/advertising/api/detail/main.html|title=Product Advertising API|publisher=Amazon.com Inc.|access-date=21 July 2011| archive-url= https://web.archive.org/web/20110705182554/https://affiliate-program.amazon.com/gp/advertising/api/detail/main.html| archive-date= 5 July 2011 | url-status= live}}
Motivation
The motivation behind the free Product Advertising API is to give partners the opportunity to earn money by promoting for Amazon products.{{cite web
| access-date = 2011-04-21
| publisher = Amazon.de
| title = Efficiency Guidelines
| url = https://partnernet.amazon.de/gp/advertising/api/detail/main.html| archive-url= https://web.archive.org/web/20110514090750/https://partnernet.amazon.de/gp/advertising/api/detail/main.html| archive-date= 14 May 2011 | url-status= live}} The access is given to developers of applications that primarily bring or at least seem to have the potential to bring gains to Amazon.{{cite web
| access-date = 2011-04-21
| publisher = Amazon.de
| title = Amazon EU Product Advertising API Licence Agreement
| quote = Unsuitable applications include those that: (a) do not have as their principal purpose advertising and marketing the Amazon Site and driving sales of products and services on the Amazon Site; ...
| url = https://partnernet.amazon.de/gp/advertising/api/detail/agreement.html}}
See also
References
{{Reflist|2}}
Further reading
- Paul Bausch (2003). Amazon Hacks: 100 Industrial-Strength Tips and Tools, O'Reilly Media. {{ISBN|0-596-00542-3}}.
- Jason Levitt (2005). The Web Developer's Guide to Amazon E-commerce Service: Developing Web Applications Using Amazon Web Services And Php, Lulu Press. {{ISBN|1-4116-2551-X}}.
External links
- [https://affiliate-program.amazon.com/gp/advertising/api/detail/main.html Amazon Product Advertising API] (official site)
{{Amazon}}