America's Swimming Pool Company

Stewart Vernon, founder & CEO of ASP – America’s Swimming Pool Company, opened his first swimming pool service company in Macon, GA in 2001. Through an apprenticeship with a local pool service expert who was preparing to retire, Vernon learned the industry inside and out.{{cite web|last1=Webb|first1=Scott|title=Q&A With Stewart Vernon|url=http://aquamagazine.com/service/q-a-with-stewart-vernon.html|website=AQUA Magazine|publisher=AQUA Magazine|accessdate=28 July 2015|ref=Aqua Q&A}} He purchased service equipment and a truck, and began working as an owner/operator. By age 22, Vernon had successfully launched the first ASP.{{cite news|last1=Morris|first1=Linda|title=Pooling His Talents|url=http://asppoolco.com/wp-content/uploads/2015/06/NewsLibrary-Macon-Telegraph-Pooling-His-Talents-8.6.07.pdf|accessdate=28 July 2015|work=The Telegraph|issue=August 6, 2007|date=August 6, 2007|ref=Telegraph}}

As the business grew, Vernon was presented with the concept of changing his business model into a franchise, offering the ability to expand the brand across the nation. After researching the franchise concept, Vernon founded ASP Franchising and began selling franchises in 2006.{{cite web|url=http://asppoolco.com/about-us/management/ |title=Management |accessdate=2015-06-15}}

In October 2018, Columbia-based company Authority Brands LLC purchased America’s Swimming Pool Company.{{Cite web |title=Authority Brands acquires America’s Swimming Pool Company {{!}} Apax Partners |url=https://www.apax.com/news-views/authority-brands-acquires-america-s-swimming-pool-company/ |access-date=2025-01-15 |website=www.apax.com |language=en}}

Vernon began franchising the business in 2006. Detailed below is a total of the number of franchise owners that have joined the company over the years:

Since the launch of the first franchises in 2006, ASP has received multiple awards and recognitions, including, but not limited to, the following:

• Top 100 Fastest Growing Franchise - #98, 2015 Entrepreneur Magazine{{cite web|title=ASP - America's Swimming Pool Co. Franchise Information|url=http://www.entrepreneur.com/franchises/aspamericasswimmingpoolco/329032-0.html|website=Entrepreneur|accessdate=28 July 2015|ref=Fran500}}
• Top Home Based Franchise - 2014 Franchise 500, #53{{cite web|title=Franchiser Earns Honor|url=http://www.poolspanews.com/award-winners/franchiser-earns-honor_o.aspx|website=Pool & Spa News|publisher=Pool & Spa News|accessdate=28 July 2015|ref=PSN Honor}}
• Top Low Cost Franchise - 2014 Franchise 500, #37
• Top Franchise Opportunity for 2015 - 2015 Franchise Business Review[http://topfranchises.franchisebusinessreview.com/]Franchise Business Review
• Top Franchisee Satisfaction - 2015 Franchise Business Review Survey[http://www.fbr50.com/franchisee-satisfaction-award-winners-2015/]Franchisee Satisfaction Award Winners, Franchise Business Review
• International Franchise Association - Member in Good Standing{{cite web|title=America's Swimming Pool Company|url=http://www.franchise.org/americas-swimming-pool-company-franchise|website=IFA International Franchising Association|accessdate=28 July 2015|ref=IFA}}
• VetFran - Member in Good Standing
• The Association of Pool & Spa Professionals - Member in Good Standing

{{Reflist}}

• [http://www.asppoolco.com ASP - America's Swimming Pool Company] (Company Website)
• [http://www.aspfranchising.com ASP Franchising, LLC] (Corporate Website)
• [http://www.asppoolco.com/locations ASP – America’s Swimming Pool Company Locations Page] (Franchise Locations page)

Category:Franchises

Category:American companies established in 2001

Category:Business services companies established in 2001

Category:Business services companies of the United States

Category:Companies based in Macon, Georgia