American Advertising Federation#American Advertising Awards
{{Infobox organization
| name = American Advertising Federation
| image = AAF american advertising federation 2021.png
| formation = {{start date and age|1973|02|16|p=1|br=1}}
| type = Nonprofit organization
| headquarters =
| location_city = Washington, D.C.
| location_country = U.S.
| leader_title =
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| website = {{URL|https://www.aaf.org/}}
}}
The American Advertising Federation (AAF) is the nation's oldest national advertising industry trade association. It is headquartered in Washington, D.C.{{cite news |newspaper=The New York Times |url=https://www.nytimes.com/1998/11/13/business/media-business-advertising-letters-fly-fast-furious-2-associations-representing.html |title=Letters fly fast and furious as the 2 associations representing agencies and advertisers square off |quote=the American Advertising Federation, which includes advertisers, agencies and media companies as members |author=Stuart Elliott |date=November 13, 1998}}{{cite web | url=https://www.aaf.org/AAFMemberR/WHO_WE_ARE/AAFMemberR/Who_We_Are/Who_We_Are.aspx | title=Who We Are: The Unifying Voice for Advertising
| publisher=American Advertising Federation | access-date=2018-03-01}} AAF has 15 district operations, each located in and representing a different region of the nation.{{cite news |newspaper=The New York Times |url=https://www.nytimes.com/1981/05/28/business/advertising-the-new-chairman-for-aaf.html|title=The New Chairman For A.A.F. |author=Philip H. Dougherty |date=May 28, 1981}}
Organization
Image:American Advertising Federation.svg
AAF's members are nearly 100 corporate members which are advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located across the country; and more than 200 AAF college chapters, with over 6,500 student members.
=Advertising Hall of Fame=
AAF operates programs and initiatives, including the Advertising Hall of Fame, formerly known as the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington, D.C.{{cite news |newspaper=The New York Times |url=https://www.nytimes.com/2001/07/17/business/media-business-advertising-addenda-ad-federation-plans-multiculturalism-center.html |title=Ad Federation Plans Multiculturalism Center |author=Stuart Elliot |date=July 17, 2001}}{{cite web |url=http://www.aaf.org/AAFMemberR/OUR_EFFORTS/AAFMemberR/Efforts/Home.aspx?hkey=1a19b11e-2d37-45fb-aa90-f5e0c6e6a9c6 |title=Programs}} They are one of the U.S. advertising industry's largest competitions and is unique in its three-tier structure. The competition attracts more than 35,000 professional and student entries each year through local American Advertising Federation{{Cite web| url=http://www.americanadvertisingawards.com/|title=American Advertising Awards: The Details| access-date=2018-03-01}}{{cite web| url=http://www.aaf.org/AAFMemberR/Awards_and_Events/Awards/American_Advertising_Awards_Overview.aspx
| title=American Advertising Awards| publisher=American Advertising Federation| access-date=2018-03-01}} Club (Ad Club) competitions.
The mission of the American Advertising Awards competition is to recognize and reward the nation's finest creative advertising.{{cite news |newspaper=The New York Times|url=https://www.nytimes.com/1996/05/28/business/the-media-business-advertising-federation-attemps-to-raise-its-profile.html|title=Advertising Federation {{sic|Atte|mps|nolink=y}} to Raise Its Profile|author=Stuart Elliott |date=May 28, 1996}} the American Advertising Awards,{{cite news|newspaper=The New York Times|url=https://www.nytimes.com/2004/06/14/business/the-media-business-advertising-addenda-groups-recognize-agencies-creativity.html|title=Groups Recognize Agencies' Creativity|author1=Raymond Hernandez |author2=Stuart Elliott |date=June 14, 2004}}{{cite news|newspaper=The New York Times|url=https://www.nytimes.com/2003/03/24/business/the-media-business-advertising-addenda-lowe-partners-receives-35-addys.html|title=Lowe & Partners Receives 35 Addys|author=Nat Ives |date=March 24, 2003}}
Entrants begin at the local level through more than 140 local AAF affiliate chapters in competitions usually held in January and February. Local ADDY Award winners are then eligible to advance to one of 15 regional AAF District competitions. Winners at the District level are then entered in the National competition, and National ADDY Award winners are recognized at ADMERICA, the AAF's national conference held each June.
The awards are sponsored by Ad 2, a division of the AAF focused on young adults.{{cite web |last1=Sloan |first1=Bridgette |title=ISC Students Win Gold, Silver at AAF Lexington Awards |url=https://uknow.uky.edu/campus-news/isc-students-win-gold-silver-aaf-lexington-awards |website=UKNow |publisher=University of Kentucky |access-date=24 October 2022 |date=21 March 2019}}{{cite web |title=Who We Are |url=https://www.ad2.org/who-we-are |website=Ad 2 National |access-date=24 October 2022 |language=en}}
The AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.{{Citation needed|date=February 2018}}
A Gold ADDY Award is recognition of the highest level of creative excellence in that tier of competition. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY Award.{{Citation needed|date=February 2018}}
See also
References
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External links
- {{official website|https://www.aaf.org/}}
Category:Organizations established in 1973
Category:1973 establishments in the United States
Category:Organizations based in Washington, D.C.
Category:Advertising trade associations
Category:Arts and media trade groups
Category:Trade associations based in the United States
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