Americas' SAP Users' Group
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{{Infobox company
| name = ASUG
| logo = ASUG Logo.png
| logo_caption =
| type = Not-for-Profit
| key_people =
| industry = Technology
| services = ASUG is the largest IT professional association of SAP professionals in North America that delivers research, solutions, events, education, and networking to its members.
| foundation = {{start date and age|1991}}
| location_city = Chicago
| location_country = United States
| homepage = {{url|www.asug.com}}
}}
Americas' SAP Users' Group (ASUG) is the largest IT professional association in North America.
History
In 1990, SAP customers attended the SAP annual conference “SAPPHIRE” to form a SAP users' group.[http://searchsap.techtarget.com/sDefinition/0,,sid21_gci822718,00.html What is ASUG?]. (2002, May 9). SearchSAP.com Definitions. Retrieved on 2008-10-18. In 1991, the Americas' SAP Users' Group (ASUG) was created.[http://www.echannelline.com/usa/story.cfm?item=23751 Bell, Erin (2008, September 28)] {{Webarchive|url=https://web.archive.org/web/20110710165615/http://www.echannelline.com/usa/story.cfm?item=23751 |date=2011-07-10 }}. echannelline.com Retrieved on 2008-10-18[http://sap.info/en/experts/user_groups/_%C3%9Cberblick_Usergroups_en.html;jsessionid=C3798632A740B1F56ABC938B85EF07F9 Americas' SAP Users' Group] {{dead link|date=January 2017|bot=medic}}{{cbignore|bot=medic}}. (2008, September 15).SAP.info Retrieved on 2008-10-18. ASUG works with SAP in order to deliver education and training, networking, research, and influence to ASUG members. The ASUG Annual Conference shares a location with SAP's annual SAPPHIRE NOW event.[http://www.crm2day.com/events/info/52764.php Events in America]. crm2day.com Retrieved on 2008-10-29.
In 2016, ASUG acquired The Eventful Group's North American assets.[http://www.businesswire.com/news/home/20160422005186/en/ASUG-Acquires-Eventful-SAP-Community-Year-Round-Content (2016, April 22). SearchSAP.com Definitions.] Retrieved on 2017-01-17. In 2016, ASUG launched the ASUG University program, which is delivered through both hands-on and virtual methods.{{Cite web|url=http://it.toolbox.com/blogs/nerf/the-asug-university-opens-for-business-73718|title=The ASUG University opens for business|website=it.toolbox.com|access-date=2017-01-03}}
ASUG is one of the 12 members of the SAP User Group Executive Network (SUGEN).