Ana Baschwitz

Ana Baschwitz y Gómez de las Bárcenas (Madrid, 1960—2022) was a Spanish journalist, publicist, professor and entrepreneur.{{Cite web |title=Muere Ana Baschwitz Gómez de las Bárcenas, vicepresidenta de ANPETUR y gran profesional reconocida de la comunicación |url=https://www.anpetur.es/noticias/index.cfm?noticia_uuid=9E8BC08D-F193-7BAB-AE18AE5CBCE1A75D |access-date=2024-05-22 |website=www.anpetur.es}} Throughout her life she held various executive positions in businesses, associations and foundations, and developed a wide range of solidarity activities. She was the founder and president of the Asociación Víctimas del Covid-19. The Ana Baschwitz Communication Awards were created in 2023 in her memory.

Education and career

Baschwitz graduated from the Complutense University of Madrid with a degree in Advertising and Public Relations (1982) and a PhD in Information Science (1997). Her doctoral thesis, "Las Relaciones Públicas integrales como concepto aglutinador de las herramientas en una concepción moderna de la comunicación social” (Integral Public Relations as an agglutinating concept of tools in a modern conception of social communication), was supervised by Jaime Urzaiz.{{Cite web |title=Teseo |url=https://www.educacion.gob.es/teseo/imprimirFichaConsulta.do?idFicha=59120 |access-date=2024-05-22 |website=www.educacion.gob.es}}

She taught for seven years at the Faculty of Communication Sciences of the Complutense University and also at the European Institute of Protocol at the Camilo José Cela University.{{Cite web |date=2019-10-03 |title=Carta: "Ante el Plagio de TESIS Doctorales". Ana Lucrecia Baschwit- ProgPublicidad |url=https://www.programapublicidad.com/carta-ante-plagio-tesis-doctorales-ana-lucrecia-baschwitz-doctora-ciencia-la-informacion/ |access-date=2024-05-22 |website=El Programa de la Publicidad |language=es}}

She began her career at Urzaiz Comunicación in 1980. In 2003, this agency was re-established under the name of AB Public Relations and under the presidency of Ana Baschwitz.{{Cite web |last=Redacción |date=2009-01-13 |title=30 AÑOS DE URZÁIZ COMUNICACIÓN, AHORA AB PUBLIC RELATIONS |url=https://www.marketingdirecto.com/anunciantes-general/anunciantes/30-anos-de-urzaiz-comunicacion-ahora-ab-public-relations |access-date=2024-05-22 |website=Marketing Directo |language=es}} In 2016, together with Luis Matamoros, and within the AB Group, she created the company Stil Kommunikation.{{Cite web |last=Publicista |first=El |date=2016-01-01 |title=El Grupo AB Public Relations pone en marcha Stil Kommunikation |url=https://www.elpublicista.es/comunicacion-y-rrpp2/grupo-ab-public-relations-pone-marcha-stil-kommunikation |access-date=2024-05-22 |website=elpublicista.es |language=es}} She was also president and founder of Teleprofe,{{Cite news |last=Ley |first=Pablo |date=2000-11-13 |title=Teleprofe, ¿dígame? |url=https://elpais.com/diario/2000/11/13/ultima/974070001_850215.html |access-date=2024-05-22 |work=El País |language=es |issn=1134-6582}} and Acadomia,{{Cite web |last=Gil |first=Javier Alfonso |date=2003-11-05 |title=Acadomia y Teleprofe se asocian en España |url=https://cincodias.elpais.com/cincodias/2003/11/05/empresas/1068043199_850215.html |access-date=2024-05-22 |website=Cinco Días |language=es}} and general secretary of the Madrid Association of Tourism Journalists.{{Cite web |last=INDISA.es |date=2011-05-18 |title=Ana Baschwitz, nueva secretaria general de la Asociación Madrileña de Periodistas y Escritores de Turismo (AMPRETUR) secretaria de AMPRETUR (asociacion madrileña de periodsitas y escritores de turismo) |url=https://www.indisa.es/al-dia/ana-baschwitz-nueva-secretaria-general-asociacion-madrilena |access-date=2024-05-22 |website=indisa.es |language=es}}

In the world of media, she was a presenter on several television shows, including D Origen in TeleMadrid, where she presented the show "La Cocina de AmaW". An avid gourmet and traveller, she wrote several books on recipes and travel.

She was the director of the AICAD Foundation and taught free online Spanish classes to Ukrainian refugees through a virtual classroom. During the Covid-19 pandemic, and following the death of a family member, she founded the Association of Victims of Covid-19.{{Cite web |last=Salud |first=Madrid |date=2021-05-20 |title=La Asociación de Víctimas del COVID-19 reconoce al Ayuntamiento de Madrid su labor durante la Pandemia |url=https://madridsalud.es/la-asociacion-de-victimas-del-covid-19-reconoce-al-ayuntamiento-de-madrid-su-labor-durante-la-pandemia/ |access-date=2024-05-22 |website=Página de Salud Pública del Ayuntamiento de Madrid |language=es}}

Ana Baschwitz Communication Awards

After her death in 2023, these awards were created to recognise the work of communications professionals, agencies, media and journalists in three categories: best communications professional, best media and best communications agency.{{Cite web |date=2024-03-06 |title=El 31 de marzo se cierra la inscripción para la II edición de los Premios Ana Baschwitz de Comunicación |url=https://www.lavanguardia.com/sociedad/20240306/9539693/31-marzo-cierra-inscripcion-ii-edicion-premios-ana-baschwitz-comunicacion-agenciaslv20240306.html |access-date=2024-05-22 |website=La Vanguardia |language=es}}

La Hoja del Lunes of the Asociación de Periodistas de Alicante won the prize for best media in the first call (2023). TVE's Moisés Rodríguez won the best professional award and PROA Comunicación the best agency award.{{Cite web |date=2023-04-21 |title=El periodista Moisés Rodríguez de TVE recibe el Premio 'Ana Baschwitz' al Mejor Profesional de Comunicación 2023 |url=https://www.europapress.es/sociedad/noticia-periodista-moises-rodriguez-tve-recibe-premio-ana-baschwitz-mejor-profesional-comunicacion-2023-20230421190726.html |access-date=2024-05-22 |publisher=Europa Press}}

Publications

= As an author =

Ensaladas templadas y ensaladas firmadas (Editorial Arnao, 1988), reedición en 2010 (Editorial Sepha)
Hechizos mágicos de América y Los Secretos de los Famosos (Editorial Grupo Libro 88, 1991)
102 Pasteles Salados (Alianza Editorial, 2009)

= As prologue writer =

Clemente Ferrer Roselló ¿Quién elige la mejor Publicidad? (Editorial Dossat 1991)
Clemente Ferrer Roselló El Anunciante al habla (Editorial Dossat, 1992).