Andrea Fitting

Fitting holds B.A. and Ph.D. degrees in Anthropology/Archaeology from the University of Pittsburgh and is a former Fulbright Scholar. She has taught courses at California University of Pennsylvania, Carnegie Museum of Natural History, Carlow University and the University of Pittsburgh.

In 1986, Fitting launched Fitting Group with only $800 and with no experience.{{Cite web|url=http://www.sbnonline.com/article/andrea-fitting-ceo-amp-president-fitting-group/|title=Andrea Fitting|website=Smart Business Magazine|language=en-US|access-date=2020-04-20}} She received international media coverage when Fitting Group launched a controversial marketing campaignTim Nudd. "A Repositioning You Won't Forget." All Business. May 10, 2004. July 21, 2008. . to promote their Brand Spanking process that featured a whip-bearing dominatrix.Alyssa Royse. "Sex and the Workplace." Start Her Up: For Women Entrepreneurs. May 27, 2008. July 21, 2008. .

As a result of her company's attention-grabbing marketing campaign,Teresa Lindeman. “Some Ad Agencies Strut their Stuff in Hopes of Luring More Clients.” Pittsburgh Post-Gazette. September 10, 2004. August 12, 2008. . Fitting's expert branding opinions have been frequently published. She has been quoted on the marketing tactics of companies such as NikeMackenzie Carpenter. “Sherapova’s Little Black Dress Provokes a Big Racket at U.S. Open.” Pittsburgh Post-Gazette. September 1, 2006. August 12, 2008. . and Abercrombie and Fitch,Monica Haynes and Moustafa Ayad. “Abercrombie & Fitch to Pull Line of T-shirts.” Pittsburgh Post-Gazette. November 5, 2005. August 12, 2008. . as well as Martha Stewart's brand.Mackenzie Carpenter and Monica Haynes. “Stewart Turning Jail into ‘Good Thing,’ too?” Pittsburgh Post-Gazette. March 4, 2005. August 12, 2008. .

In 2013, Fitting Group was acquired by C-leveled.{{Cite web|url=http://www.bizjournals.com/pittsburgh/news/2013/10/30/c-leveled-acquires-fitting-group.html|title=C-leveled LLC acquires Fitting Group - Pittsburgh Business Times|website=Pittsburgh Business Times|access-date=2016-05-31}}

Within the Pittsburgh region, Fitting has held several prominent positions. From 1995 to 1998, she served on the Consumer Advisory Council of the Pennsylvania Public Utility Commission, and from 1998 to 2003, she was former Pennsylvania Governor Tom Ridge's appointee to the Pennsylvania Historical and Museum Commission. Fitting also currently serves on the board of Pittsburgh Social Venture Partners."2007–2008 Board of Directors." Pittsburgh Social Venture Partners. 2008. July 21, 2008. {{webarchive |url=https://web.archive.org/web/20061004153105/http://www.psvp.org/Who%20We%20Are/Board.html |date=October 4, 2006 }}.

Extensive recognition has been awarded to Fitting for her work and involvement in the entrepreneurial community.Tim Puko. "Newsmaker: Andrea Fitting." Pittsburgh Tribune Review. May 17, 2008. July 21, 2008. .

Some of her awards are:

• YWCA/NAWBO Woman Entrepreneur of the Year (1994)
• Pennsylvania Honor Roll of Women (1996)
• Best 50 Women in Business in Pennsylvania (1998)
• Susan B. Anthony award for Leadership (1999)
• Ernst & Young Entrepreneur of the Year finalist (2002)
• SBN Magazine Pacesetters (2003)
• Girl Scouts Trillium Council Woman of Distinction Award (2008)Ray Marano. "2003 Pittsburgh Pacesetters: Andrea Fitting, CEO & president, Fitting Group." All Business. January 1, 2003. July 21, 2008. .

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Category:Living people

Category:Year of birth missing (living people)

Category:University of Pittsburgh alumni

Category:American women chief executives

Category:American chief executives of financial services companies

Category:21st-century American women