Andrea Siodmok

Siodmok was born in the West Midlands, the daughter of a Military Officer in the Royal Air Force. She attended Garendon High School and Burleigh Community College in Loughborough, boarding at Field House. After this she studied art and design at the University of Wolverhampton, industrial design at Newcastle Polytechnic and public policy at The London School of Economics. Siodmok also has a PhD in Virtual Reality sponsored by BT from Northumbria University. In 2016, she received an honorary doctorate in Civil Law from Northumbria University, in 'Recognition of her status as one of the UK's foremost design thinkers'.{{cite news |title=North East business leaders to get honorary degrees from Northumbria University |publisher=Trinity Mirror North East |agency=The Chronicle |url=https://www.chroniclelive.co.uk/business/business-news/north-east-business-leaders-honorary-11587315 |access-date=23 December 2021}}

Her grandfather, the research chemist Raymond Cooper, was part of the 1960s team from Boots who developed the painkiller ibuprofen working with Stewart Adams.

On graduating, Siodmok was invited to join the faculty teaching industrial design and transportation design. As an academic, she taught design practice and theory while also undertaking a PhD in Virtual Reality at the Human Factors department of BT's Adastral Park. Siodmok's PhD research documented in detail a design approach to the development of virtual reality projects undertaken at the futures lab of BT and in design consultancy. Here she ran industry projects, including a 'special project' with Jony Ive whilst he was at Apple Computers.

From 1994 onwards, Siodmok worked as an industrial designer at Octo Design{{Cite web|url=https://www.octodesign.co.uk/|title=Octo Design Ltd|website=Octo Design Ltd}} in Newcastle, with some of her earliest consultancy work being designing the then world's smallest x-ray machine (by Bede Scientific for NASA) as well as medical instruments and a range of consumer products. However, after designing hundreds of shapes for air fresheners, she became increasingly disillusioned with the superficiality of product design and wanted to apply design to more socially deserving causes.{{Cite web|url=https://www.youtube.com/watch?v=9WvHi38l4Mg|title=Festival of Better Ideas: 'Clive Grinyer In Conversation with Andrea Cooper'|via=www.youtube.com}} Inspired by E. F. Schumacher's 'Small is Beautiful', Papanek's 'Design for the Real World' and Nigel Whiteley's 'Design for Society', over the next decade Siodmok set out to explore the boundaries of design practice applying design for social good, service design, sustainability and establishing the nascent field of policy design.{{cite web |title=Andrea Siodmok on Policy Design |url=https://www.thersa.org/video/events/2015/12/andrea-siodmok-on-policy-design |website=RSA |publisher=Royal Society of Arts |access-date=23 December 2021}}

In 2002 Siodmok joined the UK Design Council, becoming their first Chief Design Officer. Here she was an early proponent of service design, championing greater public involvement in designing public services.{{cite journal |last1=Thomas |first1=Emily |title=Innovation by design in public services |journal=Solace |date=Nov 2008 |url=https://www.researchgate.net/publication/228587695_Innovation_by_design_in_public_services}}{{Cite web|url=https://www.designcouncil.org.uk/design-public-sector|title=Design in the Public Sector|date=November 30, 2015|website=Design Council}} At the Design Council she was part of the small design strategy team behind the 'Double Diamond' process and design "methodbank".{{cite web |title=Communicating the value of design. |url=https://www.designcouncil.org.uk/sites/default/files/asset/document/Value%20-%20Impact%201.pdf |website=Design Council |publisher=Design Council |access-date=23 December 2021}}{{cite web |last1=Drew |first1=Cat |title=The Double Diamond: 15 years on |url=https://www.designcouncil.org.uk/news-opinion/double-diamond-15-years |website=Design Council |access-date=23 December 2021}}

In 2009 Siodmok left the Design Council{{cite news |title=Design Council's Andrea Siodmok appointed to Dott Cornwall |publisher=Centaur Media plc |agency=Design Week |url=https://www.designweek.co.uk/issues/july-2009-online/design-councils-andrea-siodmok-appointed-to-dott-cornwall/}} and became the Programme Director of 'Designs of the Time' social innovation biennale after Dott07 by John Thackara. The design programme concluded with a nine-week-long celebration of design across the region, which was Cornwall's first Cornwall Design Festival.{{cite news |title=Nine-week Design Season for Cornwall as Dott takes a bow |url=https://www.designweek.co.uk/issues/20-january-2011/nine-week-design-season-for-cornwall-as-dott-takes-a-bow/ |access-date=23 December 2021 |agency=Design Week |publisher=Centaur Media plc |date=20 Jan 2011}} Following this, Siodmok became Chief Designer for service design and innovation for Cornwall Council.{{cite web |title=Restarting Britain 2 Design in Public Services |url=https://www.policyconnect.org.uk/research/restarting-britain-2-design-public-services |access-date=23 December 2021 |website=Policy Connect}}

In 2014 Siodmok founded the UK Government's first{{cite news |last1=Olliff-Cooper |first1=Jonty |date=26 Nov 2013 |title=Cabinet Office policy lab aims to create designer public services |publisher=Guardian News & Media Limited |agency=The Guardian |url=https://www.theguardian.com/public-leaders-network/2013/nov/26/cabinet-office-policy-lab-designer-services |access-date=23 December 2021}}{{cite web |title=UK Cabinet Office launches new policy design lab |url=https://www.designcouncil.org.uk/news-opinion/uk-cabinet-office-launches-new-policy-design-lab |publisher=Design Council |access-date=23 December 2021}} Policy Lab to open up policy-making and bring new digital, data science and design methods{{cite web |last1=Heselwood |first1=Luke |title=SMARTER POLICY ACROSS GOVERNMENT |url=https://reform.uk/the-reformer/smarter-policy-across-government |website=Reform for Better Public Services |publisher=Reform |access-date=23 December 2021}} to 20,000 policy-makers across the UK Government, with a report from government noting at the time: "if there's one set of skills departments lack it's not policymaking, it's designing".

In 2015 she was a recipient of the Royal Society of Arts Bicentenary Medal awarded to individuals for their outstanding contributions to the advancement of design in industry and society.

Siodmok has authored various chapters about policy design{{cite book |last1=Bason |first1=Christian |title=Design for Policy |date=2014 |publisher=Routledge |url=https://www.routledge.com/Design-for-Policy/Bason/p/book/9780367670047}}{{cite web |last1=Choukeir |first1=Joanna |title=Design Transitions |url=http://www.joannachoukeir.com/filter/explore/Design-Transitions-Book#.YcSjb73P1PY |access-date=23 December 2021}}{{cite web |title=Lab Legacies #3: The value of a lab |url=https://states-of-change.org/stories/lab-legacies-3-the-value-of-a-pubic-innovation-lab |website=States of change |publisher=States of change |access-date=23 December 2021}} and been published in the Royal Society of Arts Journal.{{cite journal |last1=Siodmok |first1=Andrea |title=Designer Policies |journal=RSA Journal |date=2014 |issue=4 |pages=24–29 |url=https://www.thersa.org/globalassets/pdfs/journals/rsa_journal_issue4_2014_a.pdf}}

From 2020 to 2023 she was a trustee at CIPD.

In 2022 she became Chief Impact Officer at the Royal Society of Arts, Manufactures and Commerce (RSA).

She is a member of the [https://royalcommission1851.org/ 1851 Royal Commission] Committee, and is visiting professor at Northumbria University.

She was previously an external examiner for service design at the Royal College of Art.

• Siodmok was awarded an OBE in the Queen's birthday honours 2021.{{cite news |last1=Bache |first1=Richard |title=Queen's Birthday Honours 2021: Prue Leith among South West business leaders to receive an award |url=https://www.business-live.co.uk/enterprise/queens-birthday-honours-2021-prue-20793546 |access-date=23 June 2023 |publisher=Business Live |date=11 June 2021}}
• In 2016, she received an honorary doctorate in Civil Law, from Northumbria University, in 'recognition of her status as one of the UK's foremost design thinkers'.{{cite news |title=North East business leaders to get honorary degrees from Northumbria University |url=https://www.chroniclelive.co.uk/business/business-news/north-east-business-leaders-honorary-11587315 |access-date=23 December 2021 |agency=The Chronicle |publisher=Trinity Mirror North East}}
• In 2015 Siodmok became the 10th female in its history to receive the Bicentenary Medal of the Royal Society of Arts.
• Winner, Cabinet Office Awards (2015, 2017 and 2019).{{citation needed|date=February 2022}}

{{reflist}}

• [https://www.csap.cam.ac.uk/network/andrea-siodmok/ Cambridge University Biography for Andrea Siodmok]
• [https://www.thersa.org/events/speakers/andrea-siodmok Royal Society of Arts Biography for Andrea Siodmok]
• [https://openpolicy.blog.gov.uk/author/dr-andrea-siodmok/ UK Government official page for Andrea Siodmok]
• [https://www.policyconnect.org.uk/people/dr-andrea-siodmok Policy Connect Biography for Andrea Siodmok]

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Category:1972 births

Category:Living people

Category:Alumni of the University of Wolverhampton

Category:Alumni of Northumbria University

Category:Officers of the Order of the British Empire

Category:Alumni of the London School of Economics