Angry Orchard
{{short description|American cider company}}
{{use American English|date=March 2020}}
{{use mdy dates|date=March 2020}}
{{Infobox brewery
| name = Angry Orchard
| logo =
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| image = Cider in Angry Orchard tasting glass.jpg
| image_alt = A drinking glass with the Angry Orchard name and logo on it, bulbous at the top, half-filled with clear dark yellow liquid through which the sun shines, reflected on the metal surface in front of it
| image_caption = Cider in a tasting glass at the company's Walden facility
| type = Hard cider company
| location =
| location_place =
| location_city = Walden, New York
| location_state =
| location_country = United States
| coordinates = {{coord|41.59001|-74.22406|display=title}}
| opened =
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| owner = Boston Beer Company
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| website = {{official website|http://angryorchard.com}}
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Angry Orchard is a hard cider company located near Walden, New York, United States, owned by the Boston Beer Company. It makes hard cider using apples from its own 60-acre orchard located in Hudson Valley, New York.{{cite web |title=Our Orchard |url=https://www.angryorchard.com/our-orchard |website=Official website of Angry Orchard |accessdate=29 May 2020}} The company is credited for making cider a widely-distributed drink in restaurants and retail chains in the US, paving the way for the development of the regional ciders market.{{Cite web |date=2021-10-05 |title=Bittersweet Apples — Angry Orchard's Sales Decline Creates Opportunities for Regional Hard Cider |url=https://www.goodbeerhunting.com/sightlines/2021/10/4/angry-orchard-decline-creates-opportunities-for-regional-hard-cider |access-date=2024-02-18 |website=Good Beer Hunting |language=en-US}}
History
The "orchard" in the name Angry Orchard refers to a 60-acre orchard in the middle of the Hudson Valley-based cidery. "Angry" is an allusion to cider apples often being ugly in comparison to hand apples, and their acidic and tannic taste.{{Cite web |last=Brown |first=Katie |date=2021-02-05 |title=10 Things You Should Know About Angry Orchard Hard Cider |url=https://vinepair.com/articles/angry-orchard-hard-cider-guide/ |access-date=2024-02-18 |website=VinePair |language=en-US}}
In its first year,{{When|date=October 2021}} the cider was only available in New England, Colorado, Maryland, and New York. In 2012, it was introduced nationwide (with its three flagship flavors, Crisp Apple, Traditional Dry, and Apple Ginger). By June 2013, Angry Orchard overtook Woodchuck as most-sold cider in the US.{{Cite web |date=2013-07-25 |title=C&C calms investor disquiet as Angry Orchard steals US cider sales lead |url=https://www.beveragedaily.com/Article/2013/07/26/C-C-calms-investor-disquiet-as-Angry-Orchard-steals-US-cider-lead |access-date=2024-02-18 |website=beveragedaily.com |language=en-GB}} It quickly captured 40% of the United States hard cider market, rising to 50% by 2014 and comprising 20% of the Boston Brewing Company's output.
In 2016, Angry Orchard teamed with treehouse builder Pete Nelson to create a treehouse tasting room on Animal Planet's Treehouse Masters. In March 2019, Angry Orchard launched their Cider+Food App, a first-of-its-kind augmented reality experience that brings cider and food pairings to life. Users of the app can scan their phones over Angry Orchard's bottles of their core styles—Crisp Apple, Rosé, Easy Apple and Pear, with the digital experience guided by head cidermaker Ryan Burk.
In 2020, Angry Orchard was the top-selling cider brand in the United States, with sales of $222.4 million that year{{cite web |title=Retail sales of the leading cider brands in the United States in 2020 (in million U.S. dollars) |url=https://www.statista.com/statistics/300775/us-leading-cider-brands-based-on-dollar-sales/ |website=Statista |accessdate=2021-10-09 |date=March 2021}} and held a 50% share on the US cider market in 2021 (down from 60% in 2016).
Recall
On August 4, 2015, Angry Orchard had a voluntary recall of select cases of its hard cider due to concerns of refermentation in the bottles. This decision was made after consumer inquiries about bottles that were broken or overflowing when opened, as well as several follow-up quality tests.
References
{{reflist|refs=
{{cite web|url=https://www.bostonmagazine.com/restaurants/2015/01/05/jim-koch-sam-adams-beer/ |last=Crouch |first=Andy |title=Wasted: How the Craft-Beer Movement Abandoned Jim Koch |website=Boston |date=January 5, 2015}}
{{Cite web |url=https://www.fda.gov/Safety/Recalls/ucm457397.htm |title=Angry Orchard Cider Company Announces Voluntary Recall of Select Cases of Angry Orchard Crisp Apple Hard Cider |website=Food and Drug Administration |access-date=2015-10-15 |archive-url=https://web.archive.org/web/20151009003307/https://www.fda.gov/Safety/Recalls/ucm457397.htm |archive-date=2015-10-09 |url-status=dead}}
[https://www.prnewswire.com/news-releases/angry-orchard-launches-first-of-its-kind-augmented-reality-experience-300812519.html Angry Orchard Launches First-Of-Its-Kind Augmented Reality Experience] - PR Newswire (published March 14, 2019, accessed June 8, 2019)
}}
External links
- {{official website|http://angryorchard.com}}