Anova Culinary

Anova Culinary was established in 2013 by Stephen Svajian, Jeff Wu, and Natalie Vaughn. The company originated as a manufacturer of temperature control products for scientific laboratories across the globe.

In 2010, Wu developed an initial proof of concept for an affordable sous vide device{{Cite web|url=https://techcrunch.com/2013/09/09/hands-on-with-the-anova-automatic-sous-vide-system/|title=Hands On With The Anova Automatic Sous Vide System {{!}} TechCrunch|last=Biggs|first=John|date=10 September 2013 |access-date=2017-07-30}} for home use. He subsequently joined forces with Stephen Svajian, the founder and CEO of the marketing agency Get Fresh Inc., which ultimately led to the creation of Anova Culinary. Their inaugural product, the Anova One, was shipped in 2013.

{{advert|section|date=August 2017}}

In 2013, Anova Culinary unveiled the Anova One,{{Cite magazine|url=https://www.wired.com/2013/11/budget-sous-vide/|title=For Home Chefs on a Budget, Sous Vide Cooking Heats Up|last=Ray|first=Joe|magazine=WIRED|access-date=2017-07-30|language=en-US}} the initial sous-vide cooker designed for home use. This device was an immersion circulator{{Cite web|url=http://www.seriouseats.com/2013/09/equipment-we-test-the-199-sous-vide-circulato.html|title=Equipment: We Test the $199 Sous Vide Circulator From Anova|last=Eats|first=Serious|website=www.seriouseats.com|language=en|access-date=2017-07-30}} that could be attached to an existing pot, circulating and heating water for cooking.{{Cite news|url=https://www.cnet.com/news/anova-sous-vide-so-easy-to-use/|title=Anova sous vide so easy to use|work=CNET|access-date=2017-07-30|language=en}}

The introduction of the Anova Precision Cooker followed in 2014, marking the first connected sous-vide device.{{Cite web|last=Gartenberg|first=Chaim|date=2017-02-06|title=Sous vide Kickstarter success Anova gets bought for $250 million by Electrolux|url=https://www.theverge.com/2017/2/6/14522494/anova-sous-vide-circulator-kickstarter-acquired-electrolux-250-million|access-date=2017-07-22|website=The Verge}}{{Cite web|url=https://www.crowdfundinsider.com/2014/05/40388-anova-precision-cooker-reaches-1-3m-crowdfunding/|title=Anova Precision Cooker Reaches $1.3M Crowdfunding|date=2014-05-27|website=Crowdfund Insider|access-date=2017-07-22}} It featured a wand-like immersion circulator that could be attached to a pot or container, ensuring precise temperature control for cooking food at specific times and temperatures. With Bluetooth capability, users could control the device through the company's app on their mobile devices.{{Cite news|url=https://www.digitaltrends.com/home/anova-acquired-by-electrolux/|title=Anova, maker of smart sous vide devices, gets acquired for $250 million|date=2017-02-06|work=Digital Trends|access-date=2017-07-22|language=en-US}}{{Cite news|url=https://www.forbes.com/sites/adammorganstern/2015/01/30/cook-the-perfect-steak-with-your-iphone-anova-sous-vide/#514e07ee3729|title=Cook The Perfect Steak With Your IPhone: Anova Sous-Vide|last=Morganstern|first=Adam|work=Forbes|access-date=2017-07-22|language=en}}{{Cite news|url=https://www.digitaltrends.com/home/anova-immersion-circulator-target-best-buy/|title=Once something you only saw on 'Top Chef,' sous vide hits shelves at Target, Best Buy|date=2016-06-09|work=Digital Trends|access-date=2017-07-22|language=en-US}}{{Cite news|url=https://www.nytimes.com/2014/11/20/technology/personaltech/bringing-sous-vide-to-the-home-cook.html|title=Bringing Sous Vide to the Home Cook|last=Manjoo|first=Farhad|date=2014-11-19|work=The New York Times|access-date=2017-07-22|language=en-US|issn=0362-4331}}

The Anova Precision Cooker Nano enables Bluetooth-enabled communication across multiple devices through the Anova Culinary App. This allowed users to synchronize cooking cycles for multiple dishes using Anova products. It offered the same temperature control as other models,{{Cite web|url=https://www.slashgear.com/anova-precision-cooker-nano-brings-sous-vide-to-a-sub-100-budget-13488366/|title=Anova Precision Cooker Nano brings sous-vide to a sub-$100 budget - SlashGear|website=www.slashgear.com|date=13 June 2017 |language=en-US|access-date=2017-07-22}} with basic controls accessible directly on the device for those who preferred not to use the app.

The Anova Precision Oven, a countertop combi oven, was designed to function independently as sous vide solution or in conjunction with existing Precision Cooker products. It combined steam and convection cooking methods.{{Cite web|url=https://9to5toys.com/2017/01/06/anova-cookes-ces-2017/|title=Anova refreshes its line of sous vide cookers at CES 2017, provides more details on upcoming Precision Oven|last=Daugherty|first=Trevor|date=2017-01-06|website=9to5Toys|access-date=2017-07-30}}{{Cite news|url=http://thespoon.tech/2017-is-going-to-be-a-year-of-crazy-innovation-for-the-oven/|title=2017 Is Going To Be A Year Of Crazy Innovation For The Oven|last=Wolf|first=Michael|date=2016-11-15|work=The Spoon|access-date=2017-07-30|language=en-US}}{{Cite news|url=https://www.cnet.com/news/electrolux-buys-sous-vide-machine-maker-anova-for-250-million/|title=Electrolux buys sous vide machine maker Anova for $250 million|work=CNET|access-date=2017-07-26|language=en}}{{Cite web|url=https://geardiary.com/2017/01/05/anova-announces-four-products/|title=Anova Announces Four Products to Expand Their Precision Cooking Line • GearDiary|last=Alston|first=Greg|date=2017-01-05|website=GearDiary|access-date=2017-07-30}}

The Anova Culinary App serves as the companion app for the Precision Cooker and is available for Android and iOS devices. It provides access to recipes and allows users to control temperature settings.{{Cite news|title=Now Your Phone Can Cook Sous Vide|language=en-us|work=Brit + Co|url=https://www.brit.co/sous-vide-precision-cooker/|access-date=2017-07-22}}

In 2015, Anova Culinary purchased marketing agency Get Fresh, Inc. for a total of US$9.2 million.{{Cite web|url=https://techcrunch.com/2015/08/18/anova-acquires-get-fresh/|title=Anova Acquires Hardware Marketing Startup Get Fresh For $9.2M {{!}} TechCrunch|last=Ha|first=Anthony|date=18 August 2015 |access-date=2017-07-22}}

On February 6, 2017, Electrolux announced its acquisition of Anova Culinary for a total of US$250 million. The acquisition involved an initial cash payment of $115 million, with an additional $135 million allocated for adjustments and the fulfillment of specific financial targets.{{Cite news|url=https://www.reuters.com/article/us-electrolux-acquisition-idUSKBN15L0TZ|title=Electrolux buys Anova to tap into connected products growth|work=Reuters|access-date=2017-07-22}}

Under the agreement, the Anova brand remains intact and retains its own distinct identity, with Stephan Svajian continuing as CEO. Anova Culinary operates as a subsidiary within the broader Electrolux organization.{{Cite web|url=https://techcrunch.com/2017/02/06/anova-electrolux/|title=Sous Vide startup Anova gets acquired by appliance giant Electrolux {{!}} TechCrunch|last=Heater|first=Brian|date=6 February 2017 |access-date=2017-07-22}} Electrolux is said to be establishing a "smart home solutions center" in San Francisco to focus on developing connected products in various categories, as reported by Business Insider.{{Cite news|url=http://www.businessinsider.com/r-electrolux-buys-us-anova-to-tap-into-connected-products-growth-2017-2|title=Electrolux buys U.S. Anova to tap into connected products growth|work=Business Insider|access-date=2017-07-22|language=en}}

During the 2017 International Home and Housewares Show, Anova revealed a collaboration with Stasher, a manufacturer of silicone bags, to offer reusable and resealable bags specifically designed for sous vide cooking.{{Cite news|url=https://www.digitaltrends.com/home/stasher-silicone-bags/|title=Stasher's silicone sous vide bags are reusable, dishwasher safe, and last for years|date=2017-03-20|work=Digital Trends|access-date=2017-07-26|language=en-US}}{{Cite magazine|url=https://www.wired.com/2017/06/review-stasher-bags-sous-vide/|title=These Reusable Silicone Bags Make for Killer Sous Vide|last=Ray|first=Joe|magazine=WIRED|access-date=2017-07-26|language=en-US}}{{Cite press release|url=http://www.businesswire.com/news/home/20170317005017/en/stasher-cooking-2017-IHA-Show-new-products|title=stasher really cooking at the 2017 IHA Show with new products and new partnerships|website=www.businesswire.com|date=17 March 2017 |language=en|access-date=2017-07-26}} Additionally, on July 25, 2017, Anova announced a partnership with Field Company, which involved a special release of a limited batch of the Field cast iron skillet before its wider availability to the general public.{{Cite news|url=https://www.digitaltrends.com/home/anova-field-company-cast-iron/|title=Get your sous vide machine and a Field Company skillet, all from Anova|date=2017-07-25|work=Digital Trends|access-date=2017-07-30|language=en-US}}{{Cite news|url=https://anovaculinary.com/the-field-company-8-cast-iron-skillet/|title=Field Company Cast Iron Skillet {{!}} World's Best Skillet {{!}} Anova Culinary|date=2017-07-25|work=Anova Culinary|access-date=2017-07-30|language=en-US}}

{{reflist|30em}}

{{Electrolux}}

{{Home appliance brands}}

Category:Electrolux

Category:American companies established in 2013

Category:Companies based in San Francisco

Category:Home automation companies

Category:Kickstarter-funded products

Category:2017 mergers and acquisitions