Anthony Simonds-Gooding
{{Short description|Irish marketing manager and chief executive}}
{{Use dmy dates|date=April 2022}}
Anthony James Joseph Simonds-Gooding CBE (10 September 1937 – 16 October 2017) was an Irish-born British business executive.{{Cite web|url=https://find-and-update.company-information.service.gov.uk/officers/Ls-1jefpBIfY1Ur-4BFu95dhKqw/appointments|title=Anthony James Joseph Simonds-Gooding}} He served as a chief executive officer of British Satellite Broadcasting (BSB).{{cite news|url=https://www.thetimes.com/uk/article/anthony-simonds-gooding-5rdn3hbkp|title=Anthony Simonds-Gooding | Register|website=The Times & The Sunday Times|access-date=2017-10-26}} His sister is visual artist Maria Simonds-Gooding.{{Cite web|url=https://www.independent.ie/business/obituary-anthony-simonds-gooding/36270651.html|title=Obituary: Anthony Simonds-Gooding|date=October 29, 2017|website=Independent.ie}}
Early life and education
Born in Dublin, he spent his early years in British India and later moved to Kerry, Ireland. He was educated at Ampleforth College in North Yorkshire and Britannia Royal Naval College.
Career
Simonds-Gooding left the navy in 1960 and joined Unilever as a management trainee, eventually becoming marketing manager for the Birds Eye brand.
In 1973, Simonds-Gooding joined Whitbread, contributing to the branding of Stella Artois. He later worked at Saatchi & Saatchi, overseeing the company's acquisitions. In the late 1980s, he became CEO of British Satellite Broadcasting (BSB). Following BSB's collapse, he focused on charity work, particularly with Macmillan Cancer Support, motivated by his wife's cancer diagnosis. He also chaired the Rose Theatre in Kingston and D&AD, addressing financial issues in both organizations.
Personal life
References
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Category:British chief executives
Category:Irish chief executives
Category:Commanders of the Order of the British Empire
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