Anthony Ulwick
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{{newsrelease |date=September 2013}}{{Primary sources|date=July 2020}}
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{{Infobox person
| name = Anthony Ulwick
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| birth_name = Anthony W. Ulwick
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| occupation = Founder and CEO of Strategyn, LLC.
| known_for = Outcome-Driven Innovation
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Anthony (Tony) W. Ulwick is the founder and chief executive officer of Strategyn, LLC. an innovation consulting firm based in San Francisco. He is the creator of Outcome-Driven Innovation (ODI).
Innovation consulting
Ulwick began working on innovation strategies in 1980 while working at IBM.[http://strategyn.com/about-us/ "Strategyn website About Us page."] Accessed Aug. 16, 2013 In January 2002, Harvard Business Review published Ulwick's article “Turn Customer Input into Innovation,” which outlined Ulwick's innovation concept of “outcomes that customers are seeking” that encourages companies to develop products to fulfill what their customers are trying to accomplish.Christensen, Clayton M. and Michael E. Raynor. [http://usatoday30.usatoday.com/money/industries/technology/maney/2003-11-12-innovators-solution-excerpt.htm "Excerpt of 'The Innovator's Solution.'] USA Today. Nov. 11, 2003
The Outcome-Driven Innovation (ODI) method outlined in the Harvard Business Review received Harvard Business Review’s distinction as one of the seven best “breakthrough ideas for today’s business agenda” in 2002.[http://hbr.org/product/2002-hbr-list-breakthrough-ideas-for-today-s-business-agenda/an/R0203D-PDF-ENG "2002 HBR List: Breakthrough Ideas for Today's Business Agenda."] Harvard Business Review. March 1, 2002
In 2005, Ulwick explained his theory in the book “What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services”.Ulwick, Anthony. “What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services” Aug. 16, 2005. {{ISBN|0071408673}}
In October 2016, Ulwick released a second book – “Jobs to be Done: Theory to Practice”.Ulwick, Anthony. “Jobs to be Done: Theory to Practice” October, 2016. {{ISBN|9780990576754}}
Strategyn, LLC.
Ulwick founded the innovation consultancy Strategyn in 1991.[http://www.innovationexcellence.com/directory/consulting-concept-development/consulting/strategyn "Strategyn."] {{webarchive |url=https://web.archive.org/web/20120831093404/http://www.innovationexcellence.com/directory/consulting-concept-development/consulting/strategyn |date=August 31, 2012 }} Innovation Excellence. Accessed Aug. 16, 2013 Today the firm has offices in the United States, Europe, and Australia. Strategyn has worked with corporations including Bosch, Colgate-Palmolive, Hewlett-Packard, Ingersoll Rand, Johnson & Johnson, Kimberly-Clark, Microsoft, and Motorola to implement ODI.Fahn Kanne & Co.[http://www.gtfk.co.il/fileadmin/publications/confrences/hi_tech_31.1.13/Dror.pdf "Incentives Department."]{{dead link|date=October 2016 |bot=InternetArchiveBot |fix-attempted=yes }} Grant Thornton Israel. 2013 The results of a 2010 innovation track record study indicate that 86% of the projects using Strategyn's innovation methodology were rated as successful by the sponsoring company.[http://strategyn.com/our-results/ "Innovation Track Record Study."] Strategyn website. Our Results. Accessed Aug. 16, 2013
Publications
Ulwick is the author of the following publications:[https://www.amazon.com/Anthony-W.-Ulwick/e/B001IGQLNK "Anthony W. Ulwick."] Amazon author page. Accessed Aug. 16, 2013
- What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services (Aug 16, 2005)
- Business Strategy Formulation: Theory, Process, and the Intellectual Revolution (Oct 30, 1999)
- Ofrezca A Sus Clientes Lo Que Desea (Spanish Edition) (May 12, 2006)
- The Customer-Centered Innovation Map by Lance A. Bettencourt and Anthony W. Ulwick (Mar 3, 2009)
- Turn Customer Input into Innovation (HBR OnPoint Enhanced Edition) (Mar 3, 2009)
- Customer-Driven Innovation (HBR Article Collection) by Lance A. Bettencourt, Anthony W. Ulwick, Clayton M. Christensen and Scott Cook (Mar 3, 2009)
- Jobs to be Done: Theory to Practice (Oct 16, 2016)
References
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Category:Year of birth missing (living people)