Anti Fade Records

{{Short description|Australian record label}}

{{Infobox record label

| name = ANTI FADE records

| image_name = File:Logo by Per Bystrom.png

| image_size =180px

| founded = {{Start date|2011}}

| founder = Billy Gardner

| status =

| genre = rock

| country = Australia

| location = Melbourne

| url = {{URL|antifaderecords.bandcamp.com}}

}}{{Commons category|Anti Fade Records}}

Anti Fade Records is a record label run by Billy Gardner based in Geelong, Victoria, Australia.

The first release for the record label was a limited edition C30 cassette by The Bonniwells titled "Sunny Brick" in 2011, and they have since put out over 80 releases, with Henry Rollins said to be a fan.{{Cite web|last=gimmiezine|date=2020-01-14|title=Billy Gardner of Anti Fade Records: “I feel very blessed that all of my talented friends let me release their stuff.”|url=https://gimmiezine.com/2020/01/14/billy-gardner-of-anti-fade-records-i-feel-very-blessed-that-all-of-my-talented-friends-let-me-release-their-stuff/|access-date=2021-12-11|website=Gimmie Gimmie Gimmie Zine|language=en-GB}} Gardner told Beat Magazine that the impetus for creating the label was to release a compilation album he was curating called New Centre of the Universe Vol. 1. The album was released in 2012 and featured tracks by Dick Diver, King Gizzard & the Lizard Wizard, The Murlocs, Hierophants, UV Race, and The Frowning Clouds.{{cite news|last=Billy|first=August|date=28 January 2021|title=Beloved Melbourne label Anti Fade are bringing two nights of punk to Max Watt's|language=en-AU|work=Beat Magazine|url=https://beat.com.au/beloved-melbourne-label-anti-fade-are-bringing-two-nights-of-punk-to-max-watts/|access-date=13 December 2021}}

Since its incarnation Anti Fade has released records by Parsnip, Primo!, Alien Nosejob, Bananagun, Vintage Crop, and Civic, which has led to the label gaining a strong local popularity, with Geelong's Forte called them "one of Australia’s best-loved independent labels...[and] Australia’s best export for garage, punk, shoegaze and psych".{{Cite web|date=2021-04-22|title=Anti Fade Records launch fundraiser tees following a fire that ravaged their HQ|url=https://fortemag.com.au/anti-fade-records-launch-fundraiser-tees-following-a-fire-that-ravaged-their-hq/|access-date=2021-12-11|website=Forte Magazine|language=en-AU}}

The label also hosts their annual Jerk Fest, held at the Barwon Club Hotel in Geelong since 2015,{{Cite web|date=2021-02-22|title=Jerkfest drops huge lineup of local acts, celebrating the best in underground punk and alternative music|url=https://fortemag.com.au/jerkfest-drops-huge-lineup-of-local-acts-celebrating-the-best-in-underground-punk-and-alternative-music/|access-date=2021-12-11|website=Forte Magazine|language=en-AU}}{{cite news|last=Gallagher|first=Alex|date=22 February 2021|title=Bananagun, Parsnip and more announced for Jerk Fest 6.5 lineup|language=en-AU|work=NME|url=https://www.nme.com/en_au/news/music/banangun-parsnip-jerk-fest-lineup-2886262|access-date=13 December 2021}} and has curated events for Melbourne Music Week.{{Cite web|last=French|first=Ricky|date=27 January 2021|title=Punk, Techno and Outdoor Gigs: Melbourne Music Week Extends Its Summer Program|url=https://www.broadsheet.com.au/melbourne/entertainment/article/melbourne_music_week_summer_program|url-status=live|access-date=2021-12-11|website=Broadsheet|language=en|archive-url=https://web.archive.org/web/20210127041144/https://www.broadsheet.com.au/melbourne/entertainment/article/melbourne_music_week_summer_program |archive-date=2021-01-27 }}

In 2020 the label expanded into coloured vinyl releases for the first time, which were eagerly bought up by fans.{{Cite web|last=Gaunt|first=James|date=2 August 2021|title=Music in a pandemic|url=http://thecityjournal.net/arts-and-culture/music-in-a-pandemic/|url-status=live|access-date=2021-12-11|website=The City Journal|language=en-US|archive-url=https://web.archive.org/web/20210802040304/http://thecityjournal.net/arts-and-culture/music-in-a-pandemic/ |archive-date=2021-08-02 }} The following year Anti Fade's headquarters – Billy Gardner's home – was damaged in a fire.{{Cite web|last=Bruce|first=Jasper|date=20 April 2021|title=Anti Fade Records' headquarters damaged in fire|url=https://www.nme.com/en_au/news/music/anti-fade-records-headquarters-damaged-in-fire-2923733|url-status=live|access-date=2021-12-11|website=NME|language=en-AU|archive-url=https://web.archive.org/web/20210420004549/https://www.nme.com/en_au/news/music/anti-fade-records-headquarters-damaged-in-fire-2923733 |archive-date=2021-04-20 }} A fundraiser T-shirt was released, and the label continued to put out new releases, although Gardner noted that the ongoing COVID-19 pandemic in Victoria meant 2021 could see fewer releases from Anti Fade, with bands unable to play together or record.