Anvato

{{short description|Technology firm acquired by Google}}

{{Infobox company

| name = Anvato, Inc.

| logo = File:Anvato_logo.png

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| foundation = 2007

| founder = Alper Turgut

| location_city = Mountain View, CA

| location_country = US

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| industry = Online video streaming, monetization and distribution

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| fate = Acquired by Google

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| parent = Alphabet Inc.

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| homepage = [http://www.anvato.com/ www.anvato.com]

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Anvato was a Mountain View, California-based technology firm. Founded in 2007 by Alper Turgut, it is a provider of cloud computing technologies for the online video industry, including online video streaming, video editing, publishing, and monetization infrastructure.{{cite web|title=Google Buys Video-Processing Firm Anvato to Build Over-the-Top Services|url=https://variety.com/2016/digital/news/google-anvato-1201810224/|website=Variety|date=7 July 2016|accessdate=8 July 2016}}{{cite web|title=Anvato Raises $2 Million For Video Fingerprinting|url=https://techcrunch.com/2008/12/08/anvato-raises-2-million-for-video-fingerprinting/|website=TechCrunch|accessdate=8 July 2016}}{{cite web|title=Gray Television Picks Anvato For Live Streaming|url=http://www.tvnewscheck.com/playout/2013/06/gray-television-picks-anvato-for-live-streaming/|website=TVNewsCheck|accessdate=8 July 2016}}

Anvato was a pioneer in cloud-based video processing. Anvato developed one of the first server-side dynamic video ad insertion technologies and received a Technology and Engineering Emmy Award with its customer NBCU.{{Citation |title=Technology and Engineering Emmy Awards |date=2022-12-20 |url=https://en.wikipedia.org/w/index.php?title=Technology_and_Engineering_Emmy_Awards&oldid=1128558854 |work=Wikipedia |access-date=2023-09-02 |language=en}} The technology allowed media companies to release ad-supported video content across all device platforms, contributing to the rapid growth of online video. Anvato also developed the first software-only, cloud-native live encoder, allowing media companies to stream at large scale using cloud technologies. On July 7, 2016, Google acquired Anvato and announced that the company will be incorporated into the Google Cloud Platform suite.{{Cite news|url=https://techcrunch.com/2016/07/07/google-acquires-anvato-a-media-streaming-and-monetization-platform-for-broadcasters/|title=Google acquires Anvato, a media streaming and monetization platform for broadcasters|last=Lardinois|first=Frederic|work=TechCrunch|access-date=2018-01-11|language=en}}{{cite web|title=Google Cloud Platform Acquires Anvato|url=https://www.pcmag.com/news/345932/google-cloud-platform-acquires-anvato|website=PC Magazine|accessdate=8 July 2016}}