Anything (Culture Beat song)

Larry Flick from Billboard reviewed the song favorably, stating that the German rave/pop duo "likely will continue to enjoy widespread action with this hooky, NRGetic anthem." He added, "Rapper Jay Supreme raps with fire and speed, while Tania Evans does her best with a chorus that is maddeningly silly. And yet single has ample charm, fueled by a double-pack of remixes that are sure to woo DJs at several formats."{{cite magazine|url=https://www.americanradiohistory.com/Archive-Billboard/90s/1994/BB-1994-05-28.pdf|first=Larry|last=Flick|title=Single Reviews|magazine=Billboard|date=28 May 1994|access-date=31 January 2020|author-link=Larry Flick}} John Patrick from Lake District News declared it as "another good one".Patrick, John (26 October 1994). "Column dedicated to deejay". p. B4. Lake District News. In his weekly UK chart commentary, James Masterton wrote, "Despite being as formulaic as the last two, the new hit is actually quite good fun, trying at times to make the rapper trip over his own tongue in what is one of the fastest sung dance records ever."{{cite web|last=Masterton|first=James|title=Week Ending January 15th 1994|url=https://chart-watch.uk/archives/1994/week-ending-january-15th-1994|website=Chart Watch UK|date=9 January 1994|accessdate=6 September 2021|author-link=James Masterton}} Ian Gittens from Melody Maker praised it as "a brilliant disposable pop single with a wiggle in its walk and a lustrous shimmer."{{cite magazine|first=Ian|last=Gittens|url=https://www.flickr.com/photos/nothingelseon/53116952940/|title=Singles|work=Melody Maker|date=26 March 1994|page=35|access-date=17 August 2023}}

Pan-European magazine Music & Media said, "By now everybody knows what it tastes like. But at the moment it's a matter of addiction for the public, and a third European hit from the Serenity album is within reach."{{cite magazine|url=http://www.americanradiohistory.com/Archive-Music-and-Media/90s/1994/MM-1994-01-22.pdf|title=New Releases: Singles|magazine=Music & Media|date=22 January 1994|page=9|access-date=26 February 2018}} Alan Jones from Music Week felt the song "is an altogether less compelling record. It's much too frantic, rattling along like any number of rave/hi-NRG tracks, and possesses an uncharismatic rap. Sure to score, but don't expect it to chart particularly high, or hang around for long."{{cite magazine|first= Alan |last= Jones |title= Market Preview: Mainstream - Singles |magazine= Music Week |date= 25 December 1993 |page= 14 |accessdate= 5 April 2021 |url= https://worldradiohistory.com/UK/Music-Week/1993/Music-Week-1993-12-25.pdf}} In a retrospective review, Pop Rescue complimented it as "superior".{{cite web|url=https://poprescue.com/2014/08/06/pop-rescue-serenity-by-culture-beat-cd-1993-review/|title=Review: "Serenity" by Culture Beat (CD, 1993)|publisher=Pop Rescue|date=6 August 2014|access-date=5 April 2020}} James Hamilton from the Record Mirror Dance Update described it as a "frantic hip house galloper".{{cite magazine|first= James |last= Hamilton |url= https://worldradiohistory.com/UK/Music-Week/1994/Music-Week-1994-01-22.pdf |title= Dj directory |magazine= Music Week, in Record Mirror (Dance Update Supplemental insert) |date= 22 January 1994 |page= 7 |accessdate= 13 April 2021|author-link=James Hamilton (DJ and journalist)}} Mark Frith from Smash Hits gave it four out of five, writing that Culture Beat has released a "rather good breakneck speed dance record. It's not destined to be as big a chart hit as "Mr Vain" and "Got to Get It", but it'll go Top 20 all the same. It should do masses for their credibility club-wise."{{cite magazine|first=Mark|last=Frith|url=https://www.flickr.com/photos/smashhits90s/32596090454/in/album-72157681314901336/|title=New Singles|magazine=Smash Hits|date=5 January 1994|page=53|access-date=16 May 2019|author-link=Mark Frith}}

"Anything" was a chart success in many countries, particularly in Austria, Denmark, France and Spain where it reached number three and four, respectively, and in the UK, where the song peaked at number five during its first week on the UK Singles Chart, on 9 January 1994; It spent two weeks at that position and reached number two on the UK Dance Singles Chart."Anything" also entered the top 20 in Finland, Italy, the Netherlands, Sweden and Switzerland. On the Eurochart Hot 100, it peaked at number four on 5 February while peaking at number one on the European Dance Radio chart.{{cite magazine|url=https://www.worldradiohistory.com/UK/Music-and-Media/90s/1994/MM-1994-02-05.pdf|title=Eurochart Hot 100|magazine=Music & Media|volume=11|issue=6|date=5 February 1994|page=21|access-date=15 January 2018}}{{cite magazine|url=https://www.worldradiohistory.com/UK/Music-and-Media/90s/1994/MM-1994-03-26.pdf|title=European Dance Radio Top 25|magazine=Music & Media|volume=11|issue=13|date=26 March 1994|page=26|access-date=18 December 2019}} Outside Europe, the song charted at number six on Canada's RPM Dance chart, number seven on the US Billboard Hot Dance Club Play chart and number 12 in Australia. "Anything" was awarded with a gold record in Australia and Germany, after 35,000 and 250,000 units were shipped, respectively.

"Anything" entered the European airplay chart Border Breakers at number 20 on 8 January 1994 due to crossover airplay in West Central- and South-European regions and peaked at number four on 22 January.{{cite magazine|url=http://americanradiohistory.com/Archive-Music-and-Media/90s/1994/MM-1994-11-19.pdf|title=Border Breakers: Monitoring The Impact Of Euro Talent|magazine=Music & Media|date=19 November 1994|access-date=2 April 2018}}

The accompanying music video for "Anything" was directed by Swedish-based director Matt Broadley{{cite web|url=https://www.youtube.com/watch?v=uIp1S-aW3nA|title=Culture Beat Anything|publisher=YouTube|access-date=11 December 2018}}{{cbignore}}{{Dead Youtube links|date=February 2022}} and produced by Apollon Bild&Film.{{cite web|url=https://www.eurokdj.com/search/video.php?id=710|title=Culture Beat - Anything music video|publisher=Eurokdj.com|access-date=29 February 2024}} It was filmed in London on 9th November 1993 and received heavy rotation on MTV Europe in February 1994.{{cite magazine|title=Station Reports > MTV Europe/London|url=https://worldradiohistory.com/UK/Music-and-Media/90s/1994/MM-1994-02-05.pdf|magazine=Music & Media|date=5 February 1994|page=29|accessdate=18 December 2022}}

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• CD maxi-single (Europe, 1993)

1. "Anything" (Grosser Club Mix) – 7:34
2. "Anything" (Introless) – 6:11
3. "Anything" (Tribal House Mix) – 6:29
4. "Anything" (Radio Converted) – 3:56
5. "Anything" (MTV Mix) – 4:35

• CD maxi-single – Remix (Europe, 1994)

1. "Anything" (Trancemix) – 6:29 (Remix by Doug Laurent)
2. "Anything" (Not Normal Mix) – 6:06 (Remix by Peter Gräber)
3. "Anything" (T'N'T Partyzone Chicken Beat Mix) – 5:26 (Remix by Tillmann, Tielmann)
4. "Anything" (Tribal) – 6:09 (Remix by Doug Laurent)

• Vinyl 12" (USA, 1994)

1. "Anything" (Album Version) – 6:24
2. "Anything" (Ralphi's Club Mix W/O Rap) – 7:03 (Remix by Ralphi Rosario)
3. "Anything" (TNT Party Zone Mix) – 5:26 (Remix by Tillmann, Tielmann)
4. "Anything" (Ralphi's Anything You Want Mix) – 6:00 (Remix by Ralphi Rosario)
5. "Anything" (Introless Mix) – 6:11
6. "Anything" (SSL Main Mix) – 6:35

• CD maxi-single (USA, 1994)

1. "Anything" (Radio Converted Mix) – 3:56
2. "Anything" (Ralphi's Radio Remix) – 3:40 (Remix by Ralphi Rosario)
3. "Anything" (Grosser Club Mix) – 7:34
4. "Anything" (TNT Party Zone Mix) – 5:26 (Remix by Tillmann, Tielmann)
5. "Anything" (Ralphi's Anything You Want Mix) – 6:00 (Remix by Ralphi Rosario)
6. "Culture Beat DMC Megamix" – 6:33

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{{Certification Table Top|caption=Certifications and sales for "Anything"}}

{{Certification Table Entry|region=Australia|type=single|award=Gold|relyear=1994|certyear=1994|certref=|access-date=25 February 2024}}

{{Certification Table Entry|region=Germany|type=single|artist=Culture Beat|title=Anything|award=Gold|relyear=1993|certyear=1994|access-date=25 February 2024}}

{{Certification Table Bottom|nosales=true}}

{{Reflist}}

{{Culture Beat}}

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Category:1993 singles

Category:1993 songs

Category:Culture Beat songs

Category:Dance Pool singles

Category:Music videos directed by Matt Broadley

Category:Songs written by Jay Supreme

Category:Songs written by Nosie Katzmann

Category:Songs written by Torsten Fenslau