Apetito
{{Short description|European frozen food company}}
{{Infobox company
| name = apetito
| logo = Apetito.svg
| type = Privately held company
| genre =
| foundation = 1958
| founder = Karl Düsterberg
| location_city = Rheine
| location_country = Germany
| location =
| origins =
| key_people =
| area_served =
| industry = institutional & individual catering, meals on wheels, food retailing
| products = food
| services =
| revenue = 1.04 billion Euro (2019)
| operating_income =
| net_income =
| num_employees = 11,522 (2019)
| parent =
| divisions =
| subsid =
| owner =
| caption =
| homepage = http://www.apetito.com
| dissolved =
| footnotes =
}}
File:Rheine Bonefatiusstrasse Apetito02.jpg
apetito is a European frozen food company which was founded in post war Germany. The company operates in Germany, the Netherlands, Austria, Spain, France the United Kingdom, Canada and the United States and employ over 11,522 people.{{citation needed|date=August 2013}}{{cite web|url=http://www.apetito.de/ueber-apetito/presse/Documents/Geschaeftsbericht.pdf |title=Neues & Presse {{pipe}} apetito |publisher=Apetito.de |date= |accessdate=2020-02-09}} They are the main providers of "meals on wheels" for local authorities in the United Kingdom, and Canada,{{cite web|url=http://www.richmondandtwickenhamtimes.co.uk/news/2403082.meals_on_wheels_changes_hard_to_swallow/ |title=Meals on wheels changes hard to swallow |publisher= Richmond and Twickenham Times |date=18 July 2008 |accessdate=2008-11-25}} and were given a Queen's Award for Enterprise in 2005.
History
The company was founded by Karl Düsterberg in 1958 in Rheine, Germany as "apetito Ready Meals" producing frozen ready meals for retail and business canteens, schools, nurseries and the service of Meals on Wheels in Germany.{{cite news |title=Familienunternehmen: Apetito feiert 65. Geburtstag |url=https://gvpraxis.food-service.de/gvpraxis/industrie/familienunternehmen-apetito-feiert-65.-geburtstag-55469?crefresh=1 |work=food-service.de |language=de}} The company began to expand, to Canada in 1987, and to neighbouring countries in Europe in 1989, when "apetito B.V" was founded in the Netherlands.
In 1991, the company set up "apetito (UK) Limited" in Sevenoaks, United Kingdom, and by 2001, had acquired "Nord Restauration S.H." and "Orlysienne du Nord" in France. Business outside of Germany now accounts for approx 25% of apetito's total turnover,[http://www.apetito.com/the_apetito_group/our_history.php Our History] {{Webarchive|url=https://web.archive.org/web/20090106005824/http://www.apetito.com/the_apetito_group/our_history.php |date=2009-01-06 }}, apetito Group. Retrieved 2008-09-03. though the company's headquarters are still in Rheine, Germany.
Meals on wheels
The meals on wheels schemes organised by local councils in United Kingdom deliver 40 million or 77,000 meals every week to 200,000 people.{{cite news|author=Marrissa-Catherine Carrarini |url=http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/article3639435.ece |title=Meals on wheels for the more well-heeled |publisher=Timesonline.co.uk |date= 28 March 2008|accessdate=2008-11-25 | location=London}}{{dead link|date=September 2024|bot=medic}}{{cbignore|bot=medic}} Of these, apetito produces 900,000 meals and puddings a week or 47 million a year.{{cite web|url=http://www.caterersearch.com/Articles/2003/09/01/49862/meals-on-wheels-in-paris-and-peterborough.html |title=Meals on wheels in Paris and Peterborough |publisher=CatererSearch |date=2003-09-01 |accessdate=2009-03-03}}
Wiltshire Farm Foods
{{Distinguish|Farmfoods}}
apetito operates a private frozen meal delivery service — Wiltshire Farm Foods. The company, originally named "The Waldens Wiltshire Foods Limited" and based in Trowbridge, was purchased by apetito in November 1995. Wiltshire Farm Foods specialise in delivering frozen ready meals to private customers throughout the United Kingdom.{{cite web|url=https://www.elixirrdigital.com/case-studies/wiltshire-farm-foods/ |title=Wiltshire Farm Foods - (SEO) Case Study |publisher=elixirrdigital.com |date= |accessdate=2024-01-29}}
The company offers over three hundred different ready to reheat frozen meals, including vegetarian, gluten free, and diabetic. The service is intended mainly for elderly or disabled people, but can be used by anybody who prefers to have meals delivered to their home.[http://www.guide-information.org.uk/guidelist.aspx?recid=G8412 Guide-information Gloucestershire] {{Webarchive|url=https://web.archive.org/web/20060827174210/http://www.guide-information.org.uk/guidelist.aspx?recid=G8412 |date=2006-08-27 }}, 31 May 2007. Retrieved 2008-09-03.
Wiltshire Farm Foods deliveries are largely carried out by franchisees.{{cite web|url=http://www.wiltshirefarmfoods.com/opportunities/ |title=Wiltshire Farm Foods Franchise Opportunities |date= |access-date=2010-07-06 |url-status=dead |archive-url=https://web.archive.org/web/20080821120542/http://wiltshirefarmfoods.com/opportunities |archive-date=2008-08-21 }}
=Heart To Home Meals=
On April 13, 2015, Heart To Home Meals launched as the new company name for apetito's Copper County Foods Division.{{cite web|url=http://www.hearttohomemeals.ca|publisher=hearttohomemeals.ca|title=Home Delivered Frozen Meals - Heart to Home Meals - Frozen Food Home Delivery|accessdate=2017-04-10}}
=Copper County Foods=
Copper County Foods is the Canadian franchise of Wiltshire Farm Foods. It incorporated on June 25, 2008, and commenced selling franchises in June 2009. The Copper County Foods franchise network is in its infancy in Canada, with the market in Ontario currently under development.[https://archive.today/20120724144543/http://www.coppercounty.ca/ Copper County Foods] On April 13, 2015, Copper County Foods rebranded to Heart To Home Meals.{{cite web|url=http://www.HeartToHomeMeals.ca|publisher=HeartToHomeMeals.ca|title=Home Delivered Frozen Meals - Heart to Home Meals - Frozen Food Home Delivery|accessdate=2017-04-10}}
Copper County Foods delivers meals, soups and desserts directly to the home. Their products are developed to cater to special dietary needs and can be ordered online, by phone, or with the delivery driver. Product listings are colour coded and tagged with symbols indicating if a meal is diabetic friendly, low in sodium, fat or calories. They also have meals for diets free of gluten and lactose, as well as pureed and minced meals.[http://www.coppercountyfoods.ca/about-us Copper County Foods].
Advertising
apetito's first television marketing campaign started on 6 November 2006, showing commercials on every private television station in Germany.{{citation needed|date=August 2015}} Advertisements in England have also been aired.
Awards and nominations
The company were given a Queen's Award for Enterprise in 2005 for outstanding achievements in innovation in regard to provision of food to the elderly.[http://www.queensawards.org.uk/business/Winners/2005_.html Queens Award Winners 2005] {{webarchive |url=https://web.archive.org/web/20090403203552/http://www.queensawards.org.uk/business/Winners/2005_.html |date=April 3, 2009 }}, queensawards.org.uk
They were nominated for two awards in 2008, one for corporate responsibility from ICAEW, the other for business innovation from IMechE.Becky Paskin, (http://www.bighospitality.co.uk/item/2232/23/5/3 Hotels to score big at National Business Awards), 1 Sep 2008, bighospitality.co.uk. Retrieved 2008-09-03. apetito Canada was awarded the Brampton Outstanding Business Achievement Award in 2010, in the category of Food & Beverage.[http://www.brampton.ca/en/Business/edo/Business-Achievement-Awards/Pages/Past-Winners-and-Profiles.aspx Brampton Business Achievement Awards] {{Webarchive|url=https://web.archive.org/web/20120202133602/http://www.brampton.ca/en/Business/edo/Business-Achievement-Awards/Pages/Past-Winners-and-Profiles.aspx |date=2012-02-02 }}, brampton.ca
References
{{Reflist}}
External links
- [http://www.apetito.com apetito Official site]
- [http://www.apetito.co.uk apetito UK]
- [http://www.wiltshirefarmfoods.com Wiltshire Farm Foods Official Website]
- [https://web.archive.org/web/20080807165003/http://www.thefranchisemagazine.net/franchise/Wiltshire-Farm-Foods/an-opportunity-to-satisfy-your-hunger-for-success/2650 Wiltshire Farm Foods Franchise information]
- [http://www.apetito.ca apetito Canada]
- [http://www.coppercountyfoods.ca Copper County Foods]
{{Authority control}}
Category:Foodservice companies
Category:Privately held companies of Germany
Category:Companies based in North Rhine-Westphalia