AppFolio

{{Short description|American real estate software services company}}

{{Infobox company

| name = AppFolio, Inc.

| logo = File:AppFolio,_Inc._Wordmark,_2021.svg

| image =

| image_size =

| image_caption = Headquarters

| type = Public

| traded_as = {{ubl|{{NASDAQ|APPF}} (Class A)|S&P 400 component}}

| founded = {{start date and age|2006}}

| founders = {{ubl|Klaus Schauser|Jon Walker}}

| hq_location_city = Santa Barbara, California

| hq_location_country = U.S.

| area_served = United States

| key_people = {{ubl|Shane Trigg (CEO)|Andreas von Blottnitz (chairman)}}

| industry = Software

| products = {{plainlist|

  • AppFolio Property Manager
  • AppFolio Investment Manager}}

| services = Software as a service

| revenue = {{nowrap|{{increase}} {{US$|794 million|link=yes}} (2024)}}

| operating_income = {{increase}} {{US$|136 million}} (2024)

| net_income = {{increase}} {{US$|204 million}} (2024)

| assets = {{increase}} {{US$|627 million}} (2024)

| equity = {{increase}} {{US$|519 million}} (2024)

| owner =

| num_employees = 1,634 (2024)

| subsid =

| homepage = {{URL|appfolio.com}}

| footnotes = Financials {{as of|2024|12|31|lc=y|df=US}}.{{cite web |title=US SEC: Form 10-K AppFolio, Inc. |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1433195/000143319525000013/appf-20241231.htm |publisher=U.S. Securities and Exchange Commission |date=February 6, 2025}}

}}

AppFolio, Inc. is an American company founded in 2006 that offers software-as-a-service (SaaS) applications and services to the real estate industry.

The company's headquarters is in Goleta, California, in the Santa Barbara area.

History

AppFolio was established in 2006 by co-founders Klaus Schauser and Jon Walker. Schauser had previously founded Expertcity.

The company's first focus was property management for small to medium businesses and its first product, AppFolio Property Manager, was launched in 2007.

In November 2012, AppFolio acquired MyCase, a "legal practice management software provider."

AppFolio purchased real estate software firm RentLinx in April 2015. This acquisition included rights to the website ShowMeTheRent.com, which increased AppFolio's listing presence.

In May 2015, AppFolio announced its Initial public offering, which was unveiled in June.

In September 2018, AppFolio reported acquisition of utility analytics software WegoWise.{{Cite web|title=AppFolio acquires analytics software company WegoWise|url=https://www.pacbiztimes.com/2018/09/04/appfolio-acquires-analytics-software-company-wegowise/|url-status=live|access-date=2021-10-04|website=Pacific Coast Business Times|date=5 September 2018 |archive-url=https://web.archive.org/web/20180908121922/https://www.pacbiztimes.com/2018/09/04/appfolio-acquires-analytics-software-company-wegowise/ |archive-date=2018-09-08 }}

In January 2019, AppFolio acquired Dynasty Marketplace, Inc., for $60 million.{{Cite web|url=https://ccbjournal.com/news/stradling-advises-appfolio-in-its-60-million-acquisition-of-dynasty-marketplace|title=Stradling Advises AppFolio in its $60 Million Acquisition of Dynasty Marketplace|website=CCBJ|language=en|access-date=2020-04-15|archive-date=2022-10-07|archive-url=https://web.archive.org/web/20221007164319/https://ccbjournal.com/news/stradling-advises-appfolio-in-its-60-million-acquisition-of-dynasty-marketplace|url-status=live}}{{Cite web|url=https://www.mirrorreview.com/appfolio-acquires-dynasty-marketplace-inc/|title=AppFolio Acquires Dynasty Marketplace, Inc.|date=2019-01-08|website=Mirror Review|language=en-US|access-date=2020-04-15}}

In September 2020, AppFolio announced the sale of MyCase to private equity firm Apax Funds, for approximately $193 million.{{Cite web|last1=September 08|first1=Rhys Dipshan {{!}}|last2=PM|first2=2020 at 05:28|title=MyCase Sold to Private Equity Firm for Nearly $200 Million|url=https://www.law.com/legaltechnews/2020/09/08/mycase-sold-to-private-equity-firm-for-nearly-200-million/|access-date=2020-12-29|website=Legaltech News|language=en|archive-date=2022-10-07|archive-url=https://web.archive.org/web/20221007164320/https://www.law.com/legaltechnews/2020/09/08/mycase-sold-to-private-equity-firm-for-nearly-200-million/?slreturn=20220907124319|url-status=live}}

Products

= AppFolio Property Manager =

A property technology solution with accounting, marketing, leasing, and management functionality for multifamily and single-family, commercial, student housing, community association, and mixed portfolio property managers.{{Cite web|last=|first=|date=2020-12-29|title=AppFolio Property Manager Reviews & Product Details|url=https://www.g2.com/products/appfolio-property-manager/reviews|url-status=live|archive-url=https://web.archive.org/web/20200422232315/https://www.g2.com/products/appfolio-property-manager/reviews |archive-date=2020-04-22 |access-date=2020-12-29|website=G2}} In June 2022 the company expanded the platform by launching AppFolio Stack,{{Cite web |title=AppFolio Expands Through a Platform Marketplace |url=https://www.globest.com/2022/06/29/appfolio-expands-through-a-platform-marketplace/ |access-date=2022-11-03 |website=GlobeSt |language=en}} its integration marketplace.

= AppFolio Investment Manager =

A software platform designed for real estate investment management, with tools for fund management and syndication.{{Cite web|last=|first=|date=2020-12-29|title=AppFolio Investment Management Reviews & Product Details|url=https://www.g2.com/products/appfolio-investment-management/reviews|url-status=live|archive-url=https://web.archive.org/web/20200508225400/https://www.g2.com/products/appfolio-investment-management/reviews |archive-date=2020-05-08 |access-date=2020-12-29|website=G2}}

Awards

In 2020, AppFolio ranked #1 in Fortune’s list of Fastest-Growing Companies.{{Cite web|title=Finance has usurped tech among the most-represented industries on the 100 Fastest-Growing Companies list|url=https://fortune.com/2020/10/29/fastest-growing-companies-appfolio-tech-finance-industry-tech-company-growth/|access-date=2021-01-28|website=Fortune|language=en|archive-date=2021-02-10|archive-url=https://web.archive.org/web/20210210145541/https://fortune.com/2020/10/29/fastest-growing-companies-appfolio-tech-finance-industry-tech-company-growth/|url-status=live}}

The same year, AppFolio was recognized as a Best Place to Work by Glassdoor.{{Cite web|last=Columbus|first=Louis|title=Glassdoor's Best Places To Work In 2020 Shows Tech Is The Future|url=https://www.forbes.com/sites/louiscolumbus/2019/12/11/glassdoors-best-places-to-work-in-2020-shows-tech-is-the-future/|access-date=2021-01-28|website=Forbes|language=en|archive-date=2022-10-07|archive-url=https://web.archive.org/web/20221007164318/https://www.forbes.com/sites/louiscolumbus/2019/12/11/glassdoors-best-places-to-work-in-2020-shows-tech-is-the-future/|url-status=live}}

References

{{reflist|refs=

{{cite news |url=https://www.pacbiztimes.com/2015/04/10/appfolio-buys-san-diego-real-estate-tech-firm/ |title=AppFolio buys San Diego real estate tech firm |date=10 April 2015 |last=Martin |first=Erika |newspaper=Pacific Coast Business Times |access-date=13 March 2017 |archive-date=7 October 2022 |archive-url=https://web.archive.org/web/20221007164318/https://www.pacbiztimes.com/2015/04/10/appfolio-buys-san-diego-real-estate-tech-firm/ |url-status=live }}

{{cite web |url=http://business.financialpost.com/legal-post/mycase-acquired-by-appfolio |title=MyCase acquired by AppFolio |date=8 November 2012 |last=Kowalski |first=Mitch |publisher=National Post |access-date=13 March 2017 |archive-date=18 March 2017 |archive-url=https://web.archive.org/web/20170318085246/http://business.financialpost.com/legal-post/mycase-acquired-by-appfolio |url-status=live }}

{{cite news |url=https://www.noozhawk.com/article/goleta_based_appfolio_on_steady_path_to_expansion_success_20151128 |title=Goleta's AppFolio on Steady Path to Expansion, Success with Cloud-Based Software |date=28 November 2015 |last=Potthoff |first=Gina |newspaper=Noozhawk |access-date=13 March 2017}}

{{cite news |url=https://www.noozhawk.com/article/090510_appfolio |title=AppFolio Stakes Out Territory in Field of Property Management Software |date=6 September 2010 |last=McFadden |first=Kevin |newspaper=Noozhawk |access-date=16 March 2017}}

{{cite news |url=https://www.pacbiztimes.com/2015/05/19/appfolio-files-for-100m-ipo/ |title=AppFolio files for $100M IPO |date=19 May 2015 |newspaper=Pacific Coast Business Times |access-date=16 March 2017 |archive-date=7 October 2022 |archive-url=https://web.archive.org/web/20221007164319/https://www.pacbiztimes.com/2015/05/19/appfolio-files-for-100m-ipo/ |url-status=live }}

{{cite news |url=http://www.independent.com/news/2014/nov/11/appfolio-cofounder-talks-startup-weekend/ |title=AppFolio Cofounder Talks Startup Weekend |date=11 November 2014 |last=Kettmann |first=Matt |newspaper=Santa Barbara Independent |access-date=16 March 2017 |archive-date=18 March 2017 |archive-url=https://web.archive.org/web/20170318083846/http://www.independent.com/news/2014/nov/11/appfolio-cofounder-talks-startup-weekend/ |url-status=live }}

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