Apple Bottoms

{{short description|Fashion brand for women}}

{{Use mdy dates|date=June 2018}}

{{Redirect|Apple Bottom Jeans|the song covers with this title|Low (Flo Rida song)}}

File:Apple Bottom Jeans.jpg

AppleBottoms is a fashion brand for women launched in 2003 by rap artist Nelly, Yomi Martin, Nick Loftis, and Ian Kelly. The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories.{{cite web | last=Coyle | first=Anthony | title=What Happened to Nelly - News & Updates | website=The Gazette Review | date=October 1, 2016 | url=http://gazettereview.com/2016/11/happened-nelly-news-updates/ | access-date=January 3, 2018}}

The brand was launched with a model search televised on VH1.{{cite book | last=Daniels | first=C. | title=Ghetto Nation: Dispatches from America's Culture War | publisher=Broadway Books | year=2008 | isbn=978-0-7679-2240-1 | url=https://books.google.com/books?id=bR9OE-80RbsC&pg=PA26 | access-date=January 3, 2018 | page=26}} It quickly became popular in the hip hop community, and is referenced in various rap songs, including Twista's "Overnight Celebrity", MC Jin's "36-24-36", DaCav5's "Tetris", Flo Rida's "Low", and Eminem's "Shake That". In 2006, it was the sixth most searched for denim brand on Google.{{Cite news|url=http://stylophane.com/wwdmay06zoom.html |title=Denim's biggest hits |last=Hall |first=Cecily |date=May 25, 2006 |work=Women's Wear Daily |access-date=January 24, 2015 |url-status=dead |archiveurl=https://web.archive.org/web/20140717041256/http://stylophane.com/wwdmay06zoom.html |archivedate=July 17, 2014 }}

The brand's last ad campaign was in 2010, and featured Nelly.{{Cite news|url = http://racked.com/archives/2012/03/19/where-have-all-the-bedazzled-designer-jeans-gone.php|title = So, What Are 2006's Most Googled Denim Brands Up To Now?|last = Yanetta|first = Tiffany|date = March 19, 2012|work = Racked|access-date = January 24, 2015}} On March 7, 2020, Nelly hinted at a comeback by the brand via Instagram.{{cite web|url=https://www.essence.com/fashion/nelly-hints-at-apple-bottom-return/|title=What The Apple Bottoms Reemergence Means For Black Women|accessdate=June 29, 2020|date=April 2, 2020|work=Essence|author=Vaughn, Mikeisha}} The relaunch was set for November 2024.{{cite web|url=https://www.vibe.com/lifestyle/fashion/nelly-teases-return-apple-bottom-jeans-comeback-1234931918/|title=Nelly Teases Return Of Apple Bottom Jeans: “Don’t Call It A Comeback!”|accessdate=May 1, 2025|date=October 14, 2024|work=Vibe|author=Inman, Demicia}}