AppsBuilder
{{Short description|Italian app company}}
{{Infobox website
| name = AppsBuilder
| owner =
| logo =
| company_type = Private
| location_city = Milan and Catania, Italy
| key_people = Daniele Pelleri
Luigi Giglio
Abhinav Girdhar
| area_served = Worldwide
| revenue =
| screenshot =
| caption =
| num_employees = 30+
| url = {{URL|http://apps-builder.com}}
| launch_date = April 2010
| language = Multilingual
| advertising =
| num_users = 800,000+
}}
AppsBuilder was an Italian cloud-based self-service app creator designed to provide users with no coding skills access to tools to build native applications and HTML5 web apps.
Overview
AppsBuilder is a cross-platform tool that allows users to create, edit and distribute mobile apps designed for use on mobile devices. Users can also create HTML 5 WebApps (mobile sites).{{cite news |last=Gagliardini |first=Claudio |url=http://www.fanpage.it/appsbuilder/ |date=March 5, 2013 |language=Italian |title=AppsBuilder, viaggio tra le startup italiane |accessdate=10 June 2013}}
Its services are mainly addressed to private phone owners and SME, and rely on a cloud-based system, with analytics allowing users to monitor in real time their application's rates and trends. The platform offers also several additional marketing tools to monetize mobile applications, such as QR code generators, geolocalized couponing, in-app subscriptions and the opportunity to join mobile advertising networks such as iAD and inMobi – to integrate banners into applications and get new revenue streams.
Users can either follow the submission process by themselves or have the firm handle the process for them. The firm has developed a white label content management system (CMS), for users who create multiple log-in accounts to manage their clients’ applications and customize their layout.
History
The project was initiated in April 2010 by two computer engineers, Daniele Pelleri and Luigi Giglio, who opened their first office in Milan, Italy, followed by a branch office in Catania.{{cite news |last=Pelleri |first=Daniele |url=http://www.chefuturo.it/2012/11/come-abbiamo-trovato-un-milione-e-mezzo-di-euro-per-lanciare-appsbuilder/ |language=Italian |newspaper=Che Futuro! |date=November 9, 2012 |title=Daniele Pelleri e Luigi Giglio: come abbiamo trovato un milione e mezzo di euro per lanciare AppsBuilder |accessdate=10 June 2013 |archive-url=https://web.archive.org/web/20130218111345/http://www.chefuturo.it/2012/11/come-abbiamo-trovato-un-milione-e-mezzo-di-euro-per-lanciare-appsbuilder/ |archive-date=18 February 2013 |url-status=dead }} They obtained financing from the venture capitalists Massimiliano Magrini (Annapurna Ventures CEO) and Mario Mariani (The Net Value CEO).{{cite news |last=Pintacuda |first=Antonino |url=http://www.mymarketing.net/index.php?art_id=2278&sez_id=2 |newspaper=My Marketing |date=October 24, 2012 |language=Italian |title=AppsBuilder, un successo tutto italiano |accessdate=10 June 2013}} In 2012, they obtained further support from a €1.5 million funding{{cite news|last=Gulizia |first=Silvio |url=http://italianvalley.wired.it/news/2012/10/24/appsbuilder-finanziamento-milioni-app-85247.html |newspaper=Wired |date=October 24, 2012 |language=Italian |title=Appsbuilder: 1,5 milioni di euro per creare app senza scrivere codice |url-status=dead |accessdate=10 June 2013 |archiveurl=https://web.archive.org/web/20130210161443/http://italianvalley.wired.it/news/2012/10/24/appsbuilder-finanziamento-milioni-app-85247.html |archivedate=10 February 2013 }} by the venture capital funds Vertis Venture and Zernike Meta Ventures.{{cite news |last=Migliorino |first=Giuseppe |url=http://www.iphoneitalia.com/la-piattaforma-appsbuilder-si-rinnova-con-nuove-funzioni-451731.html |date=February 1, 2013 |language=Italian |title=La piattaforma AppsBuilder si rinnova con nuove funzioni |accessdate=10 June 2013}}{{cite news |last=Etherington |first=Darrel |url=https://techcrunch.com/2012/10/19/appsbuilder-raises-e1-5-million-to-expand-its-cross-platform-development-tool/ |newspaper=TechCrunch |title=AppsBuilder Raises €1.5 Million To Expand Its Cross-Platform Development Tool |accessdate=10 June 2013}}
Events
AppsBuilder has appeared at Wake up Italy! (Boston, 9–11 November 2012),{{cite news |last=Melillo |first=Mario |url=http://www.techeconomy.it/2012/11/06/wake-up-italy-la-xiii-conferenza-nova-negli-usa/ |newspaper=Tech Economy |date=November 6, 2012 |language=Italian |title=Wake up Italy! la XIII conferenza NOVA negli USA |accessdate=10 June 2013}} TechCrunch Italy (Rome, 27 September 2012).{{cite news |last=Butcher |first=Mike |url=https://techcrunch.com/2012/07/12/techcrunch-italy-an-event-to-showcase-italian-startups-globally/ |newspaper=TechCrunch |date=July 12, 2012 |title=TechCrunch Italy — An Event To Showcase Italian Startups Globally |accessdate=10 June 2013}} Vedrò (Dro, 26–29 August 2012), VIII Edition.{{cite web|url=http://www.vedro.it/evento/vedr%C3%B22012-we-can-be-heroes |archive-url=https://web.archive.org/web/20121013132121/http://www.vedro.it/evento/vedr%C3%B22012-we-can-be-heroes |url-status=dead |archive-date=2012-10-13 |publisher=Vedrò |title=Vedrò 2012 We can be heroes }} Social Media Week (Milan, 19–23 September 2011), TechCrunch Disrupt 2013{{cite web|title=TechCrunch Disrupt 2013 - Event Info|url=https://techcrunch.com/events/disrupt-ny-2013/event-info/}} (New York, 28 April - 1 May 2013),{{cite web|last=Green|first=Andy|title=Tales from Startup Alley: AppsBuilder, Bellissimo|url=http://technoverseblog.com/2013/05/tales-from-startup-alley-appsbuilder-bellissimo/|publisher=The Technoverse Blog}} and WWWorkers Camp (Bologna, 8–9 May 2013)
References
{{reflist}}
External links
- [https://web.archive.org/web/20130403170830/http://www.apps-builder.com/en/home AppsBuilder Official Page]
Category:Mobile software development