AppsFlyer
{{Short description|Mobile attribution and analytics company}}
{{Use dmy dates|date=January 2025}}
{{Infobox company
| name = AppsFlyer Ltd.
| native_name =
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| logo = AppsFlyer_Logo.png
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| type = Private
| founded = 2011
| hq_location_city = San Francisco
| hq_location_country = United States
| industry = Mobile attribution and analytics
| products = NativeTrack and OneLink
| num_employees =
| website = [http://www.appsflyer.com www.appsflyer.com]
| former_name =
| founders = Oren Kaniel and Reshef Mann
}}
AppsFlyer is a SaaS mobile marketing analytics and attribution platform. Founded in Israel in 2011, the company is now headquartered in San Francisco, California.{{Cite web |last=Rogers |first=Bruce |title=Can Oren Kaniel’s AppsFlyer Become Dominant Measurement Tool For All Connected Devices? |url=https://www.forbes.com/sites/brucerogers/2022/04/14/can-oren-kaniels-appsflyer-become-dominant-measurement-tool-for-all-connected-devices/ |access-date=2024-08-09 |website=Forbes |language=en}}
History
AppsFlyer is a privately held company co-founded in Israel in 2011 by Oren Kaniel, its current CEO, and Reshef Mann, company CTO.{{Cite web |last=Rogers |first=Bruce |title=Can Oren Kaniel’s AppsFlyer Become Dominant Measurement Tool For All Connected Devices? |url=https://www.forbes.com/sites/brucerogers/2022/04/14/can-oren-kaniels-appsflyer-become-dominant-measurement-tool-for-all-connected-devices/ |access-date=2024-08-29 |website=Forbes |language=en}} AppsFlyer received its first funding from the Microsoft Ventures Accelerator program.
Following the Microsoft Ventures Accelerator, AppsFlyer raised Series A funding from Pitango{{cite web|url=http://www.pitango.com/portfolio/ |title=Venture Capital |publisher=Pitango.com |accessdate=21 May 2015}} and Magma{{cite web|url=http://www.magmavc.com/portfolio/portfolio-companies.html |title=Companies |publisher=Magmvc.com |accessdate=21 May 2015}} partners.
In January 2015, AppsFlyer announced that it had raised $20 million in Series B funding{{Cite web|title = Mobile Ads Analytics Company AppsFlyer Raises $20 Million|url = https://blogs.wsj.com/digits/2015/01/20/mobile-ads-analytics-company-appsflyer-raises-20-million/|website = The Wall Street Journal Blogs – Digits|date = 20 January 2015|accessdate = 25 May 2015|first = Orr|last = Hirschauge}}{{cite web|title = AppsFlyer Raises Another $20 Million To Build Out Its Mobile Ad Measurement Platform|url = https://techcrunch.com/2015/01/20/appsflyer/|accessdate = 11 May 2015|first = Ingrid|last = Lunden}} from Fidelity Growth Partners Europe,{{cite web|title = AppsFlyer: helping mobile marketers see in the dark|url = http://fgpe.com/blogs/appsflyer-helping-mobile-marketers-see-in-the-dark/|accessdate = 11 May 2015|archive-url = https://web.archive.org/web/20150511100949/http://fgpe.com/blogs/appsflyer-helping-mobile-marketers-see-in-the-dark/|archive-date = 11 May 2015|url-status=dead}} which has helped accelerate the company's growth. Following 2 years of development, AppsFlyer announced on 17 January 2017 that it had raised an additional $56 million in Series C financing, bringing its total funding to $84 million. The round was led by new investors Qumra Capital, as well as Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth.{{Cite web|url=http://fortune.com/2017/01/17/appsflyer-funding/|title=AppsFlyer Raises $56 Million|website=Fortune|access-date=2017-01-22}}
In February 2018, AppsFlyer opened a new US headquarters in San Francisco.{{Cite web|url=https://martechseries.com/analytics/marketing-attribution/appsflyer-opens-new-us-headquarters-san-franciscos-south-market-district/|title=AppsFlyer Opens New US Headquarters in San Francisco’s South of Market District|website=MarTech Series}}
In January 2020, AppsFlyer announced a $210 million series D funding round at a company valuation of $1.6 billion. Growth equity firm General Atlantic led the round.{{Cite web|url=https://www.calcalistech.com/ctech/articles/0,7340,L-3779390,00.html|title=Marketing Company AppsFlyer Raises $210 Million at $1.6 Billion Valuation|last=Orbach|first=Meir|date=2020-01-21|website=CTECH – www.calcalistech.com|access-date=2020-01-21}}
Acquisitions
In May 2018, AppsFlyer acquired the development team Yodas.{{Cite news|url=https://www.calcalist.co.il/internet/articles/0,7340,L-3739263,00.html|title=חברת AppsFlyer רוכשת את צוות הפיתוח של Yodas|date=2018-05-31|work=כלכליסט – www.calcalist.co.il|access-date=2018-06-12}}
In November 2023, AppsFlyer acquired the gaming and apps data analytics firm DevtoDev.{{cite web|title=AppsFlyer acquires DevtoDev data analytics for games and app devs|url=https://venturebeat.com/games/appsflyer-acquires-devtodev-data-analytics-for-games-and-app-devs/|website=VentureBeat|date=8 November 2023}} Less than a month later, the company acquired the AI-powered UA and monetization platform oolo.{{Cite web |last=Schiff |first=Allison |date=2023-12-05 |title=AppsFlyer Ends The Year With Another Acquisition |url=https://www.adexchanger.com/mobile/appsflyer-ends-the-year-with-another-acquisition/ |access-date=2024-08-09 |website=AdExchanger |language=en-US}}
References
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