Appy Entertainment
{{Short description|American video game developer}}
{{More citations needed|date=November 2019}}
{{Infobox company
| name = Appy Entertainment
| logo = Appy Entertainment logo.jpg
| type = Video game developer
| founded = October 31, 2008
| founder = Chris Ulm, Farzad Varahramyan, Paul O'Connor, Rick Olafsson, Emmanuel Valdez
| defunct = 2014
}}
Appy Entertainment, Inc., was an American video-game developer focusing primarily on mobile and tablet devices.{{cite news|last=Fikes |first=Bradley J. |title=Video game startup relishes Carlsbad ambience |url=http://www.nctimes.com/business/retail-video-game-startup-relishes-carlsbad-ambience/article_b22a0f11-a85e-5fee-be42-237829dbb817.html |archive-url=https://archive.today/20120904154942/http://www.nctimes.com/business/retail-video-game-startup-relishes-carlsbad-ambience/article_b22a0f11-a85e-5fee-be42-237829dbb817.html |url-status=dead |archive-date=September 4, 2012 |access-date=18 April 2012 |newspaper=North County Times |date=January 14, 2009 }} Their most popular app was FaceFighter.{{Cite web |title=FaceFighter for iPhone |url=https://www.macworld.com/article/200988/facefighter.html |access-date=2022-11-19 |website=Macworld |language=en}} The company seems to have since shutdown around 2014.
Company information
Appy Entertainment was founded on October 31, 2008, by Chris Ulm, Farzad Varahramyan, Paul O'Connor, Rick Olafsson, and Emmanuel Valdez - all former executives of High Moon Studios.{{Cite web|date=2011-09-20|title=Appy Entertainment Announces Record Numbers|url=https://www.businesswire.com/news/home/20110920007002/en/Appy-Entertainment-Announces-Record-Numbers|access-date=2021-12-24|website=www.businesswire.com|language=en}}
Appy was located at their "Secret Worldwide Headquarters", a loft-style office above an Irish Pub in Carlsbad, California.{{Cite web|title=Appy Entertainment|url=https://www.gamesindustry.biz/resources/directory/company/appy-entertainment|access-date=2021-12-24|website=GamesIndustry.biz|language=en}}
Appy released a number of apps with over 20 million downloads.
In September 2011, they reached a milestone of 10 million iOS downloaded on the FaceFighter app.{{Cite web |last=Sakuraoka-Gilman |first=Matt |title=Appy's FaceFighter franchise pushes it past 10 million iOS downloads |url=https://www.pocketgamer.biz/news/33563/appys-facefighter-franchise-pushes-it-past-10-million-ios-downloads/ |access-date=2022-11-19 |website=pocketgamer.biz}}
Product pricing
While Appy began with a traditional premium pricing approach for their games, at some point switched to a free-to-play model. They also changed the pricing model of existing games like Trucks & Skulls from premium to free-to-play monetization.{{cite web|last=De Vere|first=Kathleen|title=Appy Entertainment’s free-to-play move boosted revenues by 150 percent|url=http://www.insidemobileapps.com/2012/03/12/appy-entertainments-free-to-play-move-boosted-revenues-by-150-percent/|publisher=Inside Mobile Apps|access-date=18 April 2012|date=Mar 12, 2012|archive-url=https://web.archive.org/web/20120415230858/http://www.insidemobileapps.com/2012/03/12/appy-entertainments-free-to-play-move-boosted-revenues-by-150-percent/|archive-date=15 April 2012|url-status=usurped}}
References
{{reflist}}
External links
- [https://web.archive.org/web/20110903153322/http://www.appyentertainment.com/home.html Appy Entertainment official site (From Archive.org)]
- [https://web.archive.org/web/20091031102211/http://goldenboat.wordpress.com/ Appy Entertainment development blog]