Appy Fizz
{{Short description|Carbonated drink}}
{{Infobox drink
| name = Appy Fizz
| image =
| image_size =
| caption =
| type = Soft drink
| abv =
| proof =
| manufacturer = Parle Agro
| distributor =
| origin = India
| introduced = 2005
| color = Red & Black
| website =
| logo = Appy_Fizz_logo.jpg
}}
Appy Fizz is a product by Parle Agro, introduced in India in 2005.{{cite news |title=Fruit drinks ready for an encore |url=http://economictimes.indiatimes.com/News/News_By_Industry/Cons_Products/Fruit_drinks_ready_for_an_encore/articleshow/1581454.cms |work=The Economic Times |date=2007-02-09 |accessdate=2006-05-04 |archive-date=2016-08-08 |archive-url=https://web.archive.org/web/20160808093349/http://economictimes.indiatimes.com/News/News_By_Industry/Cons_Products/Fruit_drinks_ready_for_an_encore/articleshow/1581454.cms |url-status=live }} Appy Fizz consists of carbonated apple juice, and can be used as the basis for cocktails.
Appy Fizz is also manufactured and marketed in Bangladesh by Global Beverage Co Ltd. under licence from Parle Agro.
In 2018, Parle Agro stated that the Appy Fizz brand was worth ₹650 crore ($97.5 million), and planned to push it to over ₹1,000 crore ($150 million).{{Cite web |last=Tewari |first=Saumya |date=2018-05-11 |title=Parle Agro plans Rs100 crore marketing push for Appy Fizz |url=https://www.livemint.com/Consumer/X3uFw16lYwB4gWv5n0O82O/Parle-Agro-plans-Rs100-crore-marketing-push-for-Appy-Fizz.html |access-date=2022-08-01 |website=mint |language=en |archive-date=2022-08-01 |archive-url=https://web.archive.org/web/20220801101742/https://www.livemint.com/Consumer/X3uFw16lYwB4gWv5n0O82O/Parle-Agro-plans-Rs100-crore-marketing-push-for-Appy-Fizz.html |url-status=live }}
Related products
After the success of Appy which was clean apple juice, Parle launched its sequel product as Grappo Fizz, which is a carbonated grape juice. The drink was the subject of a failed campaign of advertising at cricket matches in 2005–08.{{cite news |title=Non-traditional Cricket ad firms score high |url=http://www.business-standard.com/common/news_article.php?autono=313288&leftnm=6&subLeft=0&chkFlg= |work=Business Standard |date=2008-02-11 |accessdate=2008-05-04 |archive-date=2011-06-07 |archive-url=https://web.archive.org/web/20110607123539/http://www.business-standard.com/common/news_article.php?autono=313288&leftnm=6&subLeft=0&chkFlg= |url-status=live }}
B-Fizz was launched in 2020 as a malt-flavored fruit drink.{{cite news |title=Parle Agro bets on ‘beer-like’ apple drink to expand fruit fizz portfolio |url=https://www.afaqs.com/news/mktg/parle-agro-bets-on-beer-like-apple-drink-to-expand-fruit-fizz-portfolio |access-date=4 October 2021 |work=afaqs! |date=19 October 2020 |archive-date=4 October 2021 |archive-url=https://web.archive.org/web/20211004010018/https://www.afaqs.com/news/mktg/parle-agro-bets-on-beer-like-apple-drink-to-expand-fruit-fizz-portfolio |url-status=live }}