Aqua Velva
{{Short description|American brand of grooming products}}
{{other uses|Aqua Velva (cocktail)}}
Aqua Velva is an American brand of grooming products targeted at men. Its best-known product is the Ice Blue aftershave introduced in 1917 by the J.B. Williams Company.{{cite web |title=The Aqua Velva State – Today in History: November 17 |url=https://connecticuthistory.org/the-aqua-velva-state-today-in-history/ |publisher=connecticuthistory.org |date=17 November 2020 |accessdate=15 September 2021}}
History
Aqua Velva was first trademarked in 1917 by the J.B. Williams Company{{US trademark|71107273|US trademark 71107273, "Aqua Velva"}} and later acquired by the Beecham Group in 1982,Thomas Derdak, Tina Grant: International Directory of Company Histories, volume 46, 2002, p. 205 [https://www.google.de/search?q=J.B.+Williams+company+%2C+makers+of+Geritol+%2C+Sominex+%2C+Aqua+Velva+%2C+and+Lectric+Shave+among+others+for+%24+100+million+in+1982+] SmithKline Beecham in 1989,Michael Kinch: A Prescription for Change: The Looming Crisis in Drug Development, UNC Press Books, 2016, p. 213 [https://books.google.com/books?id=G6gwDAAAQBAJ&pg=PA213] then by GlaxoSmithKline from 2000 until it was sold to Combe Incorporated in 2002.[https://www.happi.com/contents/view_breaking-news/2002-09-30/combe-inc-to-acquire-jb-williams-company-inc/ Combe Inc. To Acquire J.B. Williams Company, Inc.], happi.com, September 30, 2002 As of 2016, it is marketed by Combe Incorporated and Unilever (formerly Sara Lee) in Europe. Aqua Velva products include Classic Ice Blue, Ice Sport, and Musk, as well as Original Sport (sold only in Canada). The Classic Ice Blue serves as the original version of Aqua Velva.[http://www.basenotes.net/ID26120117.html Aqua Velva Classic Ice Blue scent at Basenotes Fragrance Directory]
Combe Incorporated began shipping Aqua Velva exclusively in plastic "Shatterproof" bottles on February 1, 2010. Previously, it had been packaged in glass bottles. The change was made reportedly at customer request, and the new plastic packaging contains the same product, with no changes in formulation.{{cite web |last1=badgerandblade.com |title=Aqua Velva Plastic Bottles |url=https://www.badgerandblade.com/forum/threads/aqua-velva-plastic-bottles.128540/page-6#post-1858826 |website=Badger & Blade |date=15 February 2010 |accessdate=3 January 2020}}
Reception
In James Jones' autobiographical war novel The Thin Red Line, a PX store is set up behind the lines during the Battle of Guadalcanal, which stocked exactly two products: Barbasol shaving foam and Aqua Velva aftershave. Within seven hours, the entire Aqua Velva stock was sold out, while plenty of Barbasol was still available. The reason for this was the high alcohol content of Aqua Velva; mixed with canned grapefruit juice, the aftershave tasted passable and ensured a “solid high” for the narrator's entire company.{{Cite journal|last1=Stevens|first1=Sharon Ritenour|last2=Jones|first2=James|date=July 1999|title=The Thin Red Line|url=http://dx.doi.org/10.2307/120503|journal=The Journal of Military History|volume=63|issue=3|pages=706|doi=10.2307/120503|jstor=120503 |issn=0899-3718|url-access=subscription}} Later, the alcohol in Aqua Velva was denatured with denatonium benzoate.
In a nod to the blue color, a cocktail called Aqua Velva is made with vodka, gin, lemon-lime, and blue curacao.{{Cite journal|last1=Behle|first1=Anna|last2=Pawlowski|first2=Alice|date=2021-10-28|title=Recipe for standard BG-11 media v1|url=http://dx.doi.org/10.17504/protocols.io.bzjup4nw|access-date=2022-02-07|doi=10.17504/protocols.io.bzjup4nw |s2cid=240207461 |url-access=subscription|doi-access=free}} Among other things, this is discussed in the film Zodiac — The Killer's Trail as the favorite drink of author Robert Graysmith.{{cite news |url=https://www.nytimes.com/2007/03/02/arts/02iht-flik3.4774496.html|title="Zodiac": David Fincher's obsession with a serial killer's story|last=Dargis|first=Manohla|date= March 2, 2007|work=The New York Times|accessdate=2009-11-07 |archive-url=https://web.archive.org/web/20171008153342/https://www.nytimes.com/2007/03/02/arts/02iht-flik3.4774496.html |archive-date=October 8, 2017|quote=an alarming- looking blue elixir called an Aqua Velva that is Graysmith's bar drink of choice}}
File:Aqua Velva 30s.jpg|Original Aqua Velva bottle from the 1930s
File:Aqua Velva 30s Back.jpg|Aqua Velva bottle from the 1930s, showing the back of bottle and side of the outer box
File:Smart Set.jpg|"The Smart Set" from the 1970s: a combination of Aqua Velva aftershave scents normally sold around the holidays.
File:Aqua velva Williams.jpeg|"Williams Aqua Velva" in 100 ml glass bottle (marketed in Italy)
File:Aqua Velva 2000s.jpg|Aqua Velva Ice Blue bottle from the early 2000s
File:Ice Blue 100th.jpg|A 100th-anniversary Aqua Velva Ice Blue bottle from 2017
File:Musk 100th.jpg|A 100th-anniversary Aqua Velva Musk bottle from 2017
References
{{reflist}}
External links
- [https://www.aquavelva.com Official website]