Aquafresh

{{Short description|Dental hygiene product}}

{{notability|date=April 2025}}

{{Infobox brand

|name=Aquafresh

|logo=

|image=File:Aquafresh_-_GSK.jpg

|caption=A selection of Aquafresh toothpaste and toothbrushes produced by Haleon|type=Toothpaste|currentowner=Haleon|origin=United Kingdom|markets=Worldwide|introduced={{start date and age|1973}}|discontinued=|related=Sensodyne
Parodontax|previousowners={{ubl||GSK}}|trademarkregistrations=|ambassadors=|tagline=|website=}}

Aquafresh (originally spelled "Aqua-Fresh") is a brand of toothpaste and toothbrushes that has been on sale since 1973. It is produced by the health products manufacturer Haleon. One of its characteristics is its striped pattern. Today, the stripes are red, white, and blue (aqua), although initially there were only blue and white stripes.{{Cite web |title=Aquafresh: How a leading global brand has earned its stripes |url=http://www.business2000.ie/images/pdfs/smithkline_beecham_2nd_ed.pdf |archive-url=https://web.archive.org/web/20110721122952/http://www.business2000.ie/images/pdfs/smithkline_beecham_2nd_ed.pdf |archive-date=2011-07-21 |access-date=2011-05-26 |website=Business 2000 |publisher=The Irish Times }}

In 2013 Aquafresh launched the Better Brushing Programme to help promote good oral care habits from an early age including new packaging designs and age appropriate toothpaste formulations.{{Cite journal |date=2013-09-01 |title=New Aquafresh launches for 2013 |url=https://www.nature.com/articles/vital1731 |journal=Vital |language=en |volume=10 |issue=4 |pages=47 |doi=10.1038/vital1731 |issn=1741-7511}}