Archer (typeface)
{{short description|Slab serif typeface}}
{{Infobox typeface
| name = Archer
| image = ArcherSpec.svg
| style = Serif
| classifications = Humanist slab serif
| creationdate = 2001
| creator = Tobias Frere-Jones
| foundry = Hoefler & Co.
}}
Archer is a slab serif typeface designed in 2001 by Tobias Frere-Jones and Jonathan Hoefler for use in Martha Stewart Living magazine.{{cite web |last1=de Wilde |first1=Barbara |title=Martha Stewart Living |url=https://barbaradewilde.com/Martha-Stewart-Living |website=Barbara de Wilde |access-date=4 July 2023}} It was later released by Hoefler & Frere-Jones for commercial licensing.
Structure
The typeface is a geometric slab serif, which takes inspiration from mid-twentieth century designs such as Courier and Landi. Ball terminals were added to the upper terminals on letters such as C and G to increase its charm.{{cite web|last1=Devroye|first1=Luc|title=Jonathan Hoefler|url=http://luc.devroye.org/fonts-27370.html|publisher=McGill University|accessdate=29 September 2014}} Italics are true italic designs, with flourishes influenced by calligraphy, an unusual feature for geometric slab serif designs.{{cite web |last1=Wilson |first1=Doug |title=Designing Archer |url=https://frerejones.com/blog/designing-archer |publisher=Frere-Jones Type |access-date=4 July 2023}}{{cite web|last1=Earls|first1=David John|title=Archer|url=http://typographica.org/typeface-reviews/archer/|website=Typographica|accessdate=11 July 2015}}
Uses
The typeface has been used for, among other things, branding for Wells Fargo and is a main font for the San Francisco Chronicle and Wes Anderson's film The Grand Budapest Hotel.{{cite web |last1=Adams |first1=Lauren |title=Is Archer's Use on Target? |url=https://www.aiga.org/is-archers-use-on-target |publisher=AIGA |archive-url=https://web.archive.org/web/20191026231502/https://www.aiga.org/is-archers-use-on-target |archive-date=26 October 2019 |url-status=dead}}
References
{{Reflist}}
External links
- [http://www.typography.com/fonts/font_overview.php?productLineID=100033 Archer] (H&FJ website)
Category:Hoefler & Frere-Jones typefaces
Category:Typefaces designed by Tobias Frere-Jones
Category:Typefaces designed by Jonathan Hoefler
Category:Typefaces and fonts introduced in 2001
Category:Typefaces with text figures
Category:Geometric slab-serif typefaces
Category:Martha Stewart Living Omnimedia
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