Ashchorjyo Prodeep

This is a modern-day fantasy tale and deals with contemporary consumerist society and consumerist trends.{{cite news|title=Anik Datta's next film is a commentary on consumerist society |url=http://content.ibnlive.in.com/article/22-Nov-2012movies-news/anik-dattas-next-is-about-the-consumerist-society-306829-8.html |archive-url=https://archive.today/20130616115257/http://content.ibnlive.in.com/article/22-Nov-2012movies-news/anik-dattas-next-is-about-the-consumerist-society-306829-8.html |url-status=dead |archive-date=16 June 2013 |access-date=6 April 2013 |newspaper=IBNLive }}

• Saswata Chatterjee as Anilabha Gupto, an everyday salesman who chances upon a magic lamp. Anilabho is referred to by the genie as Anilda which is an Anagram of Aladin.{{efn|da here is a suffix used to show respect. Da is the short of Dada (দাদা) meaning elder brother.}}
• Sreelekha Mitra as Jhumur Gupto, Anilabho's wife with dual identity who works part-time in a salon and like her husband she too is a victim of consumerism and aspires big while urging her husband to perform better in his work field.{{cite web | url=http://www.telegraphindia.com/1131025/jsp/t2/story_17491266.jsp#.UnY_lPmcPQw | archive-url=https://archive.today/20131104104739/http://www.telegraphindia.com/1131025/jsp/t2/story_17491266.jsp%23.UnY_lPmcPQw | url-status=dead | archive-date=4 November 2013 | title=TOLLYWOOD | publisher=The Telegraph | date=25 October 2013 | access-date=3 November 2013}}
• Rajatava Dutta as Prodeep Dutta alias Deepak Das who is actually the Genie.
• Mumtaz Sorcar as Mala Maal, a Bollywood actress and the sex symbol fantasied by Anilabho.
• Paran Bandopadhyay As Avinash Babu, owner of Mahamaya Studio Supplies and Auction House.
• Kharaj Mukherjee as Haridas Paul, a sculptor at Kumortuli.
• Deb Roy as Progyan Da
• Arindam Sil as Mr. Pakrashi, Anil's superior in work.
• Mir as Balaram Deb aka Bob Deb, an escort agent.
• Ekavali Khanna as Ekabali Khanna
• Dwijen Bandopadhyay as Sanyal Da
• Manoj Mitra
• Sudarshan Chakraborty as KK, Anilabho's image consultant.
• Bobby Chakraborty as waiter at restaurant.
• Rupa Bhattacharya as Miss Pompa
• Biswanath Basu as Bokbokdharmik, an astrologer.
• Anindyo Chattopadhyay
• Sanjoy Biswas
• Sumit Samaddar
• Anjan Mahato

In an interview with "Ebela" Anik Dutta revealed that he wrote the script of Ashchorjyo Prodeep a long time back, during his days as an advertisement director even before he wrote that of Bhooter Bhabishyat.{{cite web |title=ভূত, ভবিষ্যৎ এবং দৈত্য English: Past, Future and Genie|work=স্যমান্তক ঘোষ, Samantak Ghosh|publisher=এবেলা Ebela |date= 29 November 2013|url= http://www.ebela.in/details/13124-162453296.html}}

In The Times of India of 4 December 2012, Anik Dutta revealed his plans of starting shooting by 11 December 2012 and completing it within January 2013. When asked about shooting in tailor made seasons like that of Durga Puja or Poila Boishakh, which are preferred by most directors, he stated that these issues were to be decided by the producers and not by him.{{cite web | url=http://articles.timesofindia.indiatimes.com/2012-12-04/news-interviews/35593844_1_anik-dutta-bhooter-bhobisyot-rajatava-dutta | archive-url=https://web.archive.org/web/20131104175822/http://articles.timesofindia.indiatimes.com/2012-12-04/news-interviews/35593844_1_anik-dutta-bhooter-bhobisyot-rajatava-dutta | url-status=dead | archive-date=4 November 2013 | title=Aschorjo Pradeep, Anik Dutta's next | date=4 December 2012 | work=The Times of India | access-date=3 November 2013}} Shooting started as expected in Shree Narayan Studio of Joka, Kolkata.{{cite web|url=http://www.newswala.com/Entertainment-News/Anik-Dutta-starts-shooting-his-second-flick-25543.html |archive-url=https://web.archive.org/web/20121219144114/http://www.newswala.com/Entertainment-News/Anik-Dutta-starts-shooting-his-second-flick-25543.html |url-status=dead |archive-date=19 December 2012 |title=Anik Dutta starts shooting his second flick |work=Avishek Mitra/IBNS |date=18 December 2012 |access-date=3 November 2013 }} Actor Rajatava Dutta got his head shaved for the first time for a film.{{cite web | url=http://epaper.telegraphindia.com/detail/43619-163644296.html | archive-url=https://archive.today/20131113122259/http://epaper.telegraphindia.com/detail/43619-163644296.html | url-status=dead | archive-date=13 November 2013 | title=SASWATA AND RAJATAVA TALK IT UP IN W THE RUN- UP TO ASHCHORJYO PRODEEP | publisher=T2 The Telegraph (Kolkata) | work=Arindam Chatterjee | date=13 November 2013 | access-date=13 November 2013}}

{{Infobox album

| name = Ashchorjyo Prodeep

| type = Soundtrack

| artist = Raja Narayan Deb

| cover =

| alt =

| released = 1 November 2013{{cite web | url=http://tollywoodhamaka.com/news/get-ready-for-anik-duttas-next-ashchorjyo-prodeep.html | title=Get ready for Anik Duttas next - "Ashchorjyo Prodeep"" | work=Preetha Banerjee | date=1 November 2013 | access-date=4 November 2013}}

| recorded = 2013, Sonic Solutions, Kolkata

| venue =

| studio =

| genre = {{flatlist|

• Film soundtrack
• Dubstep
• Electronica
• Rock
• Club
• Funk
• Breakbeat
• House

}}

| length = 29:57

| label = Dhoom Music

| producer = Raja Narayan Deb
Brand Value Communications

| chronology = Raja Narayan Deb

| prev_title = Bangla Naache Bhangra

| prev_year = 2013

| next_title =

| next_year =

}}

The soundtrack of the film has been composed by Raja Narayan Deb who had also collaborated with the Anik Dutta, the director on his first and previous directorial venture, Bhooter Bhabishyat. The film being based upon a middle-class man's overnight meteoric rise catapulted by his finding of a magic lamp, the soundtrack and the songs are also composed and written keeping in mind this aspect of the theme. The music changes after Anilabho (Saswata Chatterjee) discovers the lamp. It is subtle with the use of flute, clarinet, and oboe initially but after finding the magic lamp it grows more flashier and urban complete with bling using electronic sounds as well as heavy use of drums and guitars . The title song is replete with Arabic flavour and is sung by Timir and Rishi Chanda. It is a mish-mash of Arabic percussion that gradually paves the way for rock-infused track. The film consists of an item song Gimme More, sung by Tanya Sen, a member of Indie Band titled "Zoo" and has western and classical touch with the video version featuring Mumtaz Sorcar. The third song of the film titled Makeover song captures Chatterjee's drastic change from a common man to an uptown high society person. Another song called Office Office inspired by Hollywood musicals such as Fiddler On The Roof, Sound of Music and My Fair Lady among others is sung by the lead actors Chatterjee and Rajatava Dutta and Deb Roy ( Co-writer & Associate Director of the Film); the reason for doing so is the ability of the actors to personify the song as they portray the characters on-screen.{{cite web |title=যতই টেনশন হোক , দর্শকদের সামনে থাকতে হবে 'কুল '|publisher=Eisamay |date= 5 November 2013|url=http://www.epaper.eisamay.com/Details.aspx?id=7460&boxid=442178}} Raja Narayan Deb also collaborates with Amit Kumar, son of legendary singer, Kishore Kumar for the song Charidik bodle gechhe a rendition of Prithibi bodle gechhe, sung by Kumar; Kumar also raps in the song. Though the melody and arrangements are still the same, the lyrics have been re-written by the director himself incorporating Dubstep, breakbeat and House elements into the song. Thus the entire soundtrack consists of these five tracks.{{cite web | url=http://www.telegraphindia.com/1131031/jsp/t2/story_17513838.jsp#.UnYjn_mcPQw | archive-url=https://archive.today/20131104104704/http://www.telegraphindia.com/1131031/jsp/t2/story_17513838.jsp%23.UnYjn_mcPQw | url-status=dead | archive-date=4 November 2013 | title=Ashchorjyo Prodeep Music | publisher=The Telegraph | work=ARINDAM CHATTERJEE | date=31 October 2013 | access-date=3 November 2013}} The video for the item song Gimme More inspired by Mozart's 40th Symphony was released on YouTube on 1 November 2013.{{cite web | url=https://www.youtube.com/watch?v=p3oOQXbBAtE | title=Ashchorjyo Prodeep Song #1 | The Film Song | publisher=YouTube | work=Anik Datta, Raja Narayan Deb, Tanya Dey, Mumtaz Sorcar, Soujit, Dhoom Music | date=1 November 2013 | access-date=3 November 2013}} The video for the second songm called "Makeover Song", was released on YouTube on 4 November 2013 sung by Dibyendu Mukherjee, written by Anik Dutta and choreographed by Sudarshan Chakraborty featuring Rajatava Dutta and Saswata Chatterjee among others.{{cite web | url=https://www.youtube.com/watch?v=yuwV5LBLeYY | title=Ashchorjyo Prodeep Song #2 | The Makeover Song | publisher=YouTube | work=Anik Datta, Raja Narayan Deb, Dibyendu Mukherjee, Mumtaz Sorcar, Sudarshan Chakraborty, Dhoom Music, Rajatava Dutta | date=4 November 2013 | access-date=5 November 2013}}

{{Track listing

| headline = Track listing

| extra_column = Singer(s)

| total_length = 29:57

| all_lyrics = Anik Dutta{{cite web |title=প্রদীপের ভেতর থেকে... English: From Inside the Lamp|work=দীপান্বিতা মুখোপাধ্যায় ঘোষ, Deepannita Mukhopadhyay Ghosh|publisher=এবেলা Ebela |date= 14 November 2013|url=http://www.ebela.in/details/13026-62738385.html}}

| title1 = Ashchorjyo Prodeep - The Title Song

| extra1 = Timir, Rishi Chanda, Sukanya Ghosh

| music1 = Raja Narayan Deb

| length1 = 2:30

| title2 = Beshi Beshi - Gimme More

| extra2 = Tanya Sen

| music2 = Raja Narayan Deb

| length2 = 3:25

| title3 = Ei Pellai Office - The Office Song/The Dialogue Song

| extra3 = Saswata Chatterjee, Rajatava Dutta and Deb Roy.

| music3 = Raja Narayan Deb

| length3 = 1:59

| title4 = Case Jabe Bodle - The Makeover Song

| extra4 = Dibyendu Mukherjee

| music4 = Raja Narayan Deb

| length4 = 2:59

| title5 = Hai Re - The Funny Sad Song

| extra5 = Raghav Chatterjee

| music5 = Raja Narayan Deb

| length5 = 1:43

| title6 = Ashchorjyo Prodeep Theme

| extra6 = Instrumental

| music6 = Raja Narayan Deb

| length6 = 3:13

| title7 = Beshi Beshi – Gimme More (Remix)

| extra7 = Tanya Sen

| music7 = Raja Narayan Deb

| length7 = 5:13

| title8 = Ashchorjyo Prodeep - The Title Song (Karaoke Track)

| extra8 = Karaoke Track

| music8 = Raja Narayan Deb

| length8 = 2:31

| title9 = Beshi Beshi – Gimme More (Karaoke Track)

| extra9 = Karaoke Track

| music9 = Raja Narayan Deb

| length9 = 3:27

| title10 = Case Jabe Bodle – The Makeover Song (Karaoke Track)

| extra10 = Karaoke Track

| music10 = Raja Narayan Deb

| length10 = 2:57

}}

;Bonus Track

{{Track listing

| headline = Bonus Track

| extra_column = Singer(s)

| total_length = 33:43

| title11 = Charidik Bodle Gechhe The Car Song

| extra11 = Amit Kumar
Original Singer: Kishore Kumar

| music11 = Raja Narayan Deb

| length11 = 3:46

}}

The film released on 15 November 2013.{{cite web|url=http://www.indiablooms.com/BollywoodDetailsPage/2013/bollywoodDetails011113d.php |title='Ashchorjyo Prodeep' to release Nov 15 |publisher=Indiablooms |work=India Blooms News Service |access-date=3 November 2013 |url-status=dead |archive-url=https://web.archive.org/web/20131103025818/http://www.indiablooms.com/BollywoodDetailsPage/2013/bollywoodDetails011113d.php |archive-date=3 November 2013 }} A digital poster was released on YouTube on 26 October 2013 featuring Rajatava Dutta, Saswata Chatterjee, Sreelekha Mitra and Mumtaz Sorcar.{{cite web | url=https://www.youtube.com/watch?v=n692p7g7qAI | title=Ashchorjyo Prodeep Digital Poster | publisher=YouTube | work=Anik Datta | date=26 October 2013 | access-date=3 November 2013}} Saswata and Sreelekha Mitra's work received praise.{{cite web | url=http://epaper.telegraphindia.com/detail/51366-16930.html | archive-url=https://archive.today/20131227142836/http://epaper.telegraphindia.com/detail/51366-16930.html | url-status=dead | archive-date=27 December 2013 | title=TOLLYWOOD 2013 WAS ABRAVE NEW YEAR FOR TOLLY, WITH EXCITING EXPERIMENTS GALORE. WE PICK AFEW | publisher=The Telegraph (Calcutta) | date=22 December 2013 | access-date=27 December 2013}}

According to a report by Bengali tabloid Ebela the film had an opening week occupancy of 90% collecting an amount of {{INRConvert|3.5|m}} and {{INRConvert|10|m}} in its first and second week respectively, taking its two-week total to {{INRConvert|13.5|m}}.{{cite web |title=দারুণ নম্বর পেলেই ছবি চলবে এমন প্রমাণ নেই English: Good reviews don't always necessarily translate into box office figures Page 1|work=দীপান্বিতা মুখোপাধ্যায় ঘোষ, Deepannita Mukhopadhyay Ghosh|publisher=এবেলা Ebela |date= 29 November 2013|url=http://www.ebela.in/details/13489-143535609.html}}{{cite web |title=দারুণ নম্বর পেলেই ছবি চলবে এমন প্রমাণ নেই English: Good reviews don't always necessarily translate into box office figures Page 2|work=দীপান্বিতা মুখোপাধ্যায় ঘোষ, Deepannita Mukhopadhyay Ghosh|publisher=এবেলা Ebela |date= 29 November 2013|url=http://www.ebela.in/details/13490-143558437.html}} It collected a further {{INRConvert|7.5|m}} to take its four-week collection to {{INRConvert|20|m}}.{{cite web |title=পরের ছবি! সিনেমাই করব কি না জানি না English: Next film! I am unsure about whether I'll make any films at all. |work=ইন্দ্রনীল রায়, Indranil Ray |publisher=Anandabazar Patrika |orig-year=২ পৌষ ১৪২০ |date=18 December 2013 |url=http://www.anandabazar.com/18ananda-plus1.html |archive-url=https://web.archive.org/web/20131218134918/http://anandabazar.com/18ananda-plus1.html |archive-date=18 December 2013 |url-status=dead |access-date=18 December 2013 }}

• Chayamoy
• Gosainbaganer Bhoot
• Goynar Baksho

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{{Anik Dutta}}

Category:2013 films

Category:Films shot in Kolkata

Category:Indian satirical films

Category:Films based on Indian novels

Category:Films based on non-fiction books

Category:Films scored by Raja Narayan Deb

Category:2013 comedy-drama films

Category:Films based on works by Shirshendu Mukhopadhyay

Category:Films directed by Anik Dutta

Category:Bengali-language Indian films

Category:2010s Bengali-language films