Askov Finlayson
{{Short description|Midwestern outfitter and Minneapolis-based fashion brand}}
{{Infobox company
|name = Askov Finlayson
|logo = Askov Finlayson.png
|logo_size = 200px
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|foundation = {{start date and age|2011}}
|founders = Andrew and Eric Dayton
|location = Minneapolis, Minnesota U.S.
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|industry = Apparel/Clothing/Fashion
|products = Premium men's apparel and accessories
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|homepage = {{url|www.askovfinlayson.com}}
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Askov Finlayson is a Minneapolis-based fashion brand and outfitter featuring primarily menswear, men's outdoor apparel, gear and accessories. Askov Finlayson was founded in 2011 by Eric and Andrew Dayton, grandsons of Bruce Dayton and sons of Minnesota governor Mark Dayton.{{Cite news |date=October 13, 2015 |title=Bruce Dayton, scion of Minnesota retail family that founded Target, dies at 97 |work=Los Angeles Times |url=https://www.latimes.com/local/obituaries/la-me-1114-bruce-dayton-20151114-story.html |access-date=November 15, 2015}}
Etymology
Askov Finlayson is derived from a combination of the names of two small towns, Askov and Finlayson, in east-central Minnesota who share a freeway exit on Interstate 35, Exit 195.{{Cite web |date=January 22, 2018 |title=It's Cold in Minnesota: Menswear Brand Askov Finlayson Wants to Keep it that Way! |url=https://www.therobinreport.com/its-cold-in-minnesota-menswear-brand-askov-finlayson-wants-to-keep-it-that-way/ |website=The Robin Report}}
History
In 2014, Askov Finlayson was named by Esquire to the list of "The 11 Best Men's Stores In America".{{Cite web |date=August 14, 2014 |title=The 11 Best Men's Stores In America |url=https://www.esquire.com/blogs/mens-fashion/best-mens-stores-in-america-081414 |website=Esquire}}{{Cite web |date=August 28, 2014 |title=The 5 Items You Need This Fall, According To Askov Finlayson |url=https://www.esquire.com/blogs/mens-fashion/5-for-fall-Askov-Finlayson-082814 |website=Esquire}} In 2015, GQ named it among "The Top 10 Men's Stores in America".{{Cite web |date=November 23, 2015 |title=The GQ 100: The Top 10 Men's Stores in America |url=https://www.gq.com/story/the-10-best-menswear-stores-in-america-gq-100 |website=GQ}} In 2017-2018, as the company began shifting to making and selling its own outdoor gear, the company hired Adam Fetcher, a former Patagonia executive and spokesman for President Obama, to develop an innovative climate positive impact model – launched with the name "Give 110%" – in which the company would calculate the social cost of its global carbon footprint and donate 110% of that amount to support climate change solutions.{{Cite web |last=Ruggiero |first=Adam |date=2018-04-06 |title=MN Retailer Askov Finlayson Bets Big to 'Keep the North Cold' |url=https://gearjunkie.com/news/askov-finlayson-adam-fetcher-110-percent-climate-change-the-north |access-date=2025-05-06 |website=GearJunkie |language=en-US}} In January 2019, Askov Finlayson’s North Loop store closed, for the company to focus on its own product development and stop selling third-party brands.{{Cite web |last=Kaplan |first=Allison |date=2019-01-09 |title=Askov Finlayson to Close Temporarily; Stop Selling Third-Party Brands |url=https://tcbmag.com/askov-finlayson-to-close-temporarily-stop-selling-third-party-brands/ |access-date=2020-08-11 |website=Twin Cities Business |language=en-US}} In November 2019, Askov Finlayson was relaunched as a direct-to-consumer outerwear brand, to eliminate the retail markup and undercut competitors on price.{{Cite web |last=Kaplan |first=Allison |date=2019-11-07 |title=Askov Finlayson Reopens as Direct-to-Consumer Outerwear Brand |url=http://tcbmag.com/news/articles/2019/november/askov-finlayson-reopens-as-direct-to-consumer-outerwear-brand |access-date=2020-03-19 |website=Twin Cities Business}}
References
{{Reflist}}
External links
- {{official website|http://www.askovfinlayson.com/}}
- {{facebook|AskovFinlayson}}
Category:Clothing companies of the United States
Category:Companies based in Minnesota
Category:Outdoor clothing brands
Category:Fashion accessory brands
Category:2011 establishments in Minnesota