Assaf Swissa
{{Short description|American entrepreneur}}
{{Article for deletion/dated|page=Assaf Swissa|timestamp=20250528135414|year=2025|month=May|day=28|substed=yes|help=off}}
{{notability|1=Biographies|date=March 2025}}
{{Infobox person
| name = Assaf Swissa
| image = Assaf_Swissa_Crop.jpg
| birth_date = 1981
| birth_place = Boston, Massachusetts
| alma_mater = Boston University
| occupation = Entrepreneur
| title = Founder of Superdigital
| website = https://www.superdigital.com/
}}
Assaf Swissa (born 1981) is an American entrepreneur of Israeli descent.{{Cite web |date=2017 |title=Sen. Lieberman speaks at AIPAC |url=https://ufdcimages.uflib.ufl.edu/AA/00/03/27/59/00131/10-20-2017.pdf |website=Heritage Florida Jewish News}} He is the founder and creative director of the advertising agency Superdigital.{{Cite web |last=Frye |first=Andy |title=Julian Edelman Unveils Collection Of Comic-Inspired NFTs: 'Everyone Famous Might Get Into The NFT Game' |url=https://www.forbes.com/sites/andyfrye/2021/04/01/julian-edelman-unveils-collection-of-comic-inspired-nfts-to-be-auctioned-today/ |access-date=2025-03-31 |website=Forbes |language=en}}{{Cite web |last=Siegel |first=Tatiana |date=2019-08-15 |title=NFL Star Julian Edelman and Business Partner Reveal Hollywood Ambitions and Advice From Mark Wahlberg |url=https://www.hollywoodreporter.com/news/general-news/julian-edelman-assaf-swissa-film-tv-ambitions-1230915/ |access-date=2024-11-22 |website=The Hollywood Reporter |language=en-US}}
Early life and education
Swissa grew up in Boston, Massachusetts, and earned a bachelor's degree in English from Boston University in 2005.{{Cite web |title=Edgy Julian Edelman Documentary Stars BU Alums behind the Camera |url=https://www.bu.edu/articles/2019/julian-edelman-documentary/ |access-date=2025-03-31 |website=Boston University |language=en}}{{Cite web |title=Jump-start Your Job Search: Founder and Creative Director, Superdigital |url=https://www.bu.edu/articles/2019/assaf-swissa-founder-and-creative-director-superdigital/ |access-date=2024-11-22 |website=Boston University |language=en}}
Career
In 2010, Swissa cofounded Unreal Brands.{{Cite web |last= |first= |title=Five things you should know about Assaf Swissa - The Boston Globe |url=https://www.bostonglobe.com/business/2015/10/16/five-things-you-should-know-about-assaf-swissa/Zea0P4rwECZlzOzbpfxBWK/story.html |access-date=2024-11-25 |website=BostonGlobe.com |language=en-US}}{{Cite magazine |date=2019-07-03 |title=Julian Edelman Is Back on Top and Ready to Take Over the World |url=https://www.si.com/nfl/2019/07/03/julian-edelman-patriots-injury-comeback-documentary-assaf-swissa |access-date=2024-11-22 |magazine=Sports Illustrated |language=en-US}} He later founded Superdigital in 2013, a creative advertising agency that has worked with Microsoft, Hasbro, Dunkin’, and others.{{Cite web |title=Guy Fieri Saves Flavortown in Animated 'NERF House X' Celebrity Series |url=https://www.awn.com/news/guy-fieri-saves-flavortown-animated-nerf-house-x-celebrity-series |access-date=2024-11-22 |website=Animation World Network |language=en}}{{Cite web |title=Microsoft and Superdigital Promote Copilot+ PCs by Tapping Creators for the Next Great Windows Wallpaper |url=https://adsofbrands.net/en/news/microsoft-and-superdigital-promote-copilot-pcs-by-tapping-creators-for-the-next-great-windows-wallp/6902 |access-date=2024-11-22 |website=adsofbrands.net}}{{Cite web |title=Meet the Upstart Marketing Agency that Made Julian Edelman Stand Out |url=https://www.americaninno.com/boston/julian-edelman-videos-brand-unique-because-of-superdigital-marketing/ |access-date=2024-11-22 |website=www.americaninno.com}} Superdigital's work includes influencer talent such as Guy Fieri, Steph Curry, Diplo, and Klay Thompson.{{Cite web |title=It's NERF Or Nothin' for Star-Studded Worlds in NERF House X {{!}} LBBOnline |url=https://lbbonline.com/news/its-nerf-or-nothin-for-star-studded-worlds-in-nerf-house-x |access-date=2024-11-22 |website=lbbonline.com |language=en}}{{Cite web |title=CoachUp's New Stephen Curry Video Is a Perfect Private Coaching Endorsement |url=https://www.americaninno.com/boston/stephen-curry-drake-video-from-coachup-superdigital-boston-fitness-companys-new-video-with-nba-mvp/ |access-date=2024-11-22 |website=www.americaninno.com}}
In 2016, Swissa co-wrote Flying High, a children's book, with Julian Edelman, the former New England Patriots player. The book was published by Superdigital.{{Cite book |last=Edelman |first=Julian |title=Flying High |date=2016 |publisher=Superdigital |isbn=978-0692797440 |publication-date=2016}}
Swissa founded Coast Productions with Edelman in 2017, a media company focused on sports content. Coast produces the sports history podcast Games with Names, hosted by Edelman.{{Cite web |date=2022-08-16 |title=Super Bowl MVP Julian Edelman Launches 'Games With Names' Podcast With Comedian Sam Morril. |url=https://www.insideradio.com/podcastnewsdaily/super-bowl-mvp-julian-edelman-launches-games-with-names-podcast-with-comedian-sam-morril/article_b60c7746-1d82-11ed-8cc0-7764f4f03b72.html |access-date=2024-11-25 |website=Insideradio.com |language=en}}{{Cite web |last=White |first=Peter |date=2022-08-16 |title=Former New England Patriots Star Julian Edelman Moves Into Podcasting With Comedian Sam Morril |url=https://deadline.com/2022/08/julian-edelman-podcasting-sam-morril-1235092847/# |access-date=2024-11-25 |website=Deadline |language=en-US}} In 2019, Swissa produced the Showtime documentary 100%, which chronicled Edelman's journey from a career-threatening injury to his Super Bowl LIII MVP performance.{{Cite web |last=Finn |first=Chad |title=Julian Edelman's new documentary looks like a winner |url=https://www.boston.com/sports/new-england-patriots/2019/06/25/julian-edelmans-documentary-100-percent-showtime/ |access-date=2024-11-25 |website=www.boston.com |language=en-US}}{{Cite web |date=2019-06-26 |title='He Was Not Born For It, He Was Made For It': Filmmakers Assaf Swissa & Kyler Schelling On '100%: Julian Edelman' - CBS Detroit |url=https://www.cbsnews.com/detroit/news/julian-edelman-showtime-asaaf-swissa-kyler-schelling-interview/ |access-date=2024-11-25 |website=www.cbsnews.com |language=en-US}}{{Cite web |last=Fleming |first=Mike Jr. |date=2019-06-03 |title=Super Bowl MVP Julian Edelman, Assaf Swissa Launch Coast Productions With Showtime Injury Recovery Docu '100%' |url=https://deadline.com/2019/06/julian-edelman-super-bowl-mvp-new-england-patriots-showtime-documentary-injury-100-percent-assaf-swissa-coast-productions-1202626021/ |access-date=2024-11-25 |website=Deadline |language=en-US}} 100% is narrated by Michael Rappaport and features appearances by Bill Burr, Tom Brady, Snoop Dogg, Mark Wahlberg, and Guy Fieri.
In 2024, Swissa and Edelman partnered with Rob Gronkwoski on Nuthouse Sports (previously Coast Productions) and launched the Dudes on Dudes podcast.{{Cite web |date=2024-10-15 |title=Revenue up 34% for Audioboom |url=https://podnews.net/update/audioboom-revenue |access-date=2025-03-31 |website=podnews.net |language=en}}{{Cite web |last=Staff |first=Sportico |date=2024-10-18 |title=Sportico Transactions: Moves and Mergers Roundup for Oct. 18 |url=https://www.sportico.com/personalities/people/2024/sportico-transactions-moves-mergers-roundup-oct-18-2024-1234801685/ |access-date=2024-11-25 |website=Sportico.com |language=en-US}} That same year, Swissa was selected for Campaign US’ 40 over 40.{{Cite web |last= |first= |last2= |first2= |title=Introducing the 2024 Campaign US 40 Over 40 honorees |url=https://www.campaignlive.com/article/introducing-2024-campaign-us-40-40-honorees/1880326 |access-date=2024-11-25 |website=www.campaignlive.com |language=en}}
Swissa and Edelman spend time combating antisemitism by creating content that promotes positive representations of Jewish culture, a practice they refer to as "pro-semitism."{{Cite web |last=Saval |first=Malina |date=2021-10-26 |title=Julian Edelman, 'Fauda' Creator Lior Raz Topline Paley Center Panel on Combating Antisemitism |url=https://variety.com/2021/biz/artists/julian-edelman-paley-center-lior-raz-fauda-antisemitism-1235097381/ |access-date=2024-11-25 |website=Variety |language=en-US}}