Assist-2-Sell

Assist-2-Sell was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin, who had been conventional real estate agents for 10 years prior to founding Assist-2-Sell.{{cite news |last=Helmke |first=Kathryn |date=2005-01-16 |title=Helping hands: Discount real estate firms boast of lower {{as written|commiss|ons [sic]}} or flat fees for their services |url=https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/10A77518936752F6&f=basic |newspaper=Naples Daily News |access-date=2019-11-30 |archive-url=https://archive.today/20191130091717/https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/10A77518936752F6&f=basic |archive-date=2019-11-30 |url-status=unfit}} They did not want to spend a significant portion of their time looking for clients so created a discount real estate firm in the hopes that with lower prices, clients would directly come to Assist-2-Sell.{{cite book |last=McCrea |first=Bridget |date=2004 |title=Real Estate Agent's Field Guide: Essential Insider Advice for Surviving in a Competitive Market |url=https://archive.org/details/realestateagents00brid |url-access=registration |location=New York |publisher=AMACOM |pages=[https://archive.org/details/realestateagents00brid/page/117 117]–119 |isbn=0-8144-0809-5 |access-date=2019-11-30 }} Assist-2-Sell is founded in and based in Reno.Orenstein, Beth W. (2007-08-12). "Top of its class: Valley's Assist 2 Sell franchise is nation's No. 1 for the past 18 months" (pages [https://web.archive.org/web/20191130020651/https://www.newspapers.com/clip/39822166/the_morning_call/ 1] and [https://web.archive.org/web/20191130020803/https://www.newspapers.com/clip/39822241/the_morning_call/ 2]). The Morning Call. Archived from the original (pages [https://www.newspapers.com/clip/39822166/the_morning_call/ 1] and [https://www.newspapers.com/clip/39822241/the_morning_call/ 2]) on 2019-11-30. Retrieved 2019-11-30.

According to The Commercial Appeal, Assist-2-Sell "falls between using a traditional real estate firm and selling your home yourself".{{cite news |last=Moore |first=Linda A. |date=2003-03-02 |title=Flate-Rate Agents Offer Real Estate Option - Assist-2-Sell More Help Than FSBO, Cheapter Than 6% |url=https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/0F98F34F27587FF6&f=basic |newspaper=The Commercial Appeal |access-date=2019-11-30 |archive-url=https://archive.today/20191130060157/https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/0F98F34F27587FF6&f=basic |archive-date=2019-11-30 |url-status=live }} The Portland Press Herald said in 2000, "Word of Assist-2-Sell's rates and reputation has gotten around the realty circle with reaction ranging from skepticism to intimidation."{{cite news |last=Genthner |first=Cathy |date=2000-03-31 |title=Real Estate Firm Sets Its Fees in a Different Way |url=https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/0EAE992415AA3D6A&f=basic |newspaper=Portland Press Herald |access-date=2019-11-30 |archive-url=https://archive.today/20191130084015/https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/0EAE992415AA3D6A&f=basic |archive-date=2019-11-30 |url-status=live }}

Reno Gazette-Journal in 2002 called Assist-2-Sell "[o]ne of North America's largest residential discount realty companies".Cartwright, Vanessa. (2002-07-05). "Assist-2-Sell, Help-U-Sell say they offer discounts, quality" (pages [https://web.archive.org/web/20191130023126/https://www.newspapers.com/clip/39823567/reno_gazettejournal/ 1] and [https://web.archive.org/web/20191130023333/https://www.newspapers.com/clip/39823703/reno_gazettejournal/ 2]). Reno Gazette-Journal. Archived from the original (pages [https://www.newspapers.com/clip/39823567/reno_gazettejournal/ 1] and [https://www.newspapers.com/clip/39823703/reno_gazettejournal/ 2]) on 2019-11-30. Retrieved 2019-11-30. In 2006, it had 630 offices in Canada and 46 American states.{{cite book |last=Swanepoel |first=Stefan |date=2006 |title=Swanepoel Trends Report 2007: Top 10 Real Estate Trends |url=https://books.google.com/books?id=onZqB-7m0WQC&pg=PA115 |location=Lagune Niguel, California |publisher=RealSure |page=115 |isbn=978-0-9704523-8-2 |access-date=2019-11-30 }}

Its main competitor is the company Help-U-Sell.{{cite news |last=Knightly |first=Arnold M. |date=2006-04-24 |title=New ways to sell real estate are popping up: Help-U-Sell, Assist-2-Sell use bare-bones approach to cut traditional fees |newspaper=Las Vegas Business Press }} Newsweek said Help-U-Sell and Assist-2-Sell are "the two largest flat-fee brokerages" that in 2004 had a combined almost 900 offices.{{cite news |last=McGinn |first=Daniel |date=2004-04-05 |title=Breaking the Brokers - As housing prices keep heading through the roof, more sellers are balking at paying full commissions. Some agents are even joining in this homegrown rebellion. |url=https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/10C27430857E7A98&f=basic |newspaper=Newsweek |access-date=2019-11-30 |archive-url=https://archive.today/20191130090900/https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/10C27430857E7A98&f=basic |archive-date=2019-11-30 |url-status=live }}

Assist-2-Sell has two advertising options for clients to choose from. In the first option, "Direct to Buyer", the real estate agent acts like a conventional agent by marketing the property and dealing with the documents. In the second option, "MLS for Less", sellers get all of the benefits from the previous method as well as having their house listed on the MLS. It advertises houses through newspapers, magazines, mail, and signs, as well as the iHouse2000.com website.{{cite news |last=Levin |first=Julie |date=2005-02-13 |title=Real Estate Services at Discount |url=https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/1085C283B3BB7313&f=basic |newspaper=Miami Herald |access-date=2019-11-30 |archive-url=https://archive.today/20191130084905/https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/1085C283B3BB7313&f=basic |archive-date=2019-11-30 |url-status=live }}{{cite book |last=Irwin |first=Robert |date=2002 |orig-year=1993 |title=The for Sale by Owner Kit |edition=4 |url=https://archive.org/details/forsalebyownerki00irwi_0 |url-access=registration |location=Chicago |publisher=Dearborn Trade Publishing (Kaplan, Inc.) |pages=[https://archive.org/details/forsalebyownerki00irwi_0/page/38 38]–39 |isbn=978-0-7931-5026-7 |access-date=2019-11-30 }} The company receives a commission only after a house is sold.{{cite news |last=Gardyasz |first=Joe |date=2000-02-06 |title=$etting up a lower standard: Assist-2-Sell shaking up real estate world with flat fee |url=https://www.newspapers.com/clip/39822701/the_bismarck_tribune/ |newspaper=The Bismarck Tribune |via=Newspapers.com |access-date=2019-11-30 |archive-url=https://web.archive.org/web/20191130021552/https://www.newspapers.com/clip/39822701/the_bismarck_tribune/ |archive-date=2019-11-30 }}

Assist-2-Sell started its franchise program in 1995.{{cite news |last=Jares |first=Andrea |date=2000-02-01 |title=Flat-Rate Brokerage Opens Here - Assist-2-Sell hopes flat rates per sale will undercut competition |url=https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/11A546C067190880&f=basic |newspaper=Corpus Christi Caller-Times |access-date=2019-11-30 |archive-url=https://archive.today/20191130055758/https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/11A546C067190880&f=basic |archive-date=2019-11-30 |url-status=live }} Every franchisee is managed and held independently.{{cite news |last=Orenstein |first=Beth W. |date=1997-07-27 |title=Discount Brokers - Pennsylvania Marketplace Reflects New Alternatives to Conventional Agencies |url=https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/10D994B206EFBDD8&f=basic |newspaper=The Morning Call |access-date=2019-11-30 |archive-url=https://archive.today/20191130084413/https://infoweb.newsbank.com/apps/news/document-view?p=AWNB&docref=news/10D994B206EFBDD8&f=basic |archive-date=2019-11-30 |url-status=live }} Assist-2-Sell provides coaching for its franchisees by teaching them how to establish and operate a back office, how to hire real estate agents, how to draw in customers, and how to display houses. In 2004, Assist-2-Sell charged franchisees $19,500 in addition to a 5% cut of each sold home.{{cite news |last=Rafter |first=Dan |date=2004-11-01 |title=Browsing To Buy |url=https://archive.fortune.com/magazines/business2/business2_archive/2004/11/01/8189384/index.htm |newspaper=Fortune |access-date=2019-11-30 |archive-url=https://web.archive.org/web/20191130055408/https://archive.fortune.com/magazines/business2/business2_archive/2004/11/01/8189384/index.htm |archive-date=2019-11-30 }}

{{Reflist}}

• [https://www.assist2sell.com/ Official website]

{{Online real estate databases}}

Category:Companies based in Reno, Nevada

Category:Real estate companies established in 1987

Category:Franchises

Category:Real estate services companies of the United States

Category:1987 establishments in Nevada