Atacadão

{{Infobox company

| name = Atacadão S.A.

| logo = Atacadao.jpg

| caption =

| image = Atacadão em Nova Friburgo, no bairro duas pedras.jpg

| image_caption = Atacadão in Nova Friburgo, Brazil

| type = Public company

| traded_as = {{b3 (stock exchange)|CRFB3}}

| fate =

| predecessor =

| successor =

| foundation = 1960

| founder =

| defunct =

| location_city = São Paulo

| location_country = Brazil

| locations =

| area_served = Latin America
North Africa

| key_people = (Chairman &CEO)

| industry = Retail

| products = Hypermarkets

| production =

| services =

| revenue = {{profit}} US$ 7.3 million (2012)

| operating_income =

| net_income =

| assets =

| equity =

| owner =

| num_employees =

| parent = Carrefour

| divisions =

| subsid =

| homepage = {{URL|www.atacadao.com.br}}

| footnotes =

| intl =

}}

Atacadão is a Brazilian chain of warehouse stores. It was established by Alcides Parizotto and then became property of the Lima family and the executives Farid Curi and Herberto Uli Schmeil. In 2007, it was bought by Carrefour for R$2,2 billion Reais. In 2010, the company has 102 stores and 7 distribution centers in 26 Brazilian states. The company competes with Assaí Atacadista, owned by Cassinò.Atacadão also runs hypermarkets in Morocco and France,{{Cite web |last=Agências |date=8 January 2024 |title=Atacadão abre primeira loja na França, mesmo sob ataque de moradores {{!}} O TEMPO |url=https://www.otempo.com.br/mundo/atacadao-abre-primeira-loja-na-franca-mesmo-sob-ataque-de-moradores-1.3307564 |access-date=2024-01-09 |website=www.otempo.com.br |language=pt-BR}} where it is present along with its parent company Carrefour.{{cite web|title=Maroc – Ouverture du 8ème magasin Atacadao|url=http://www.carrefour.com/fr/actualit%C3%A9s/maroc-%E2%80%93-ouverture-du-8%C3%A8me-magasin-atacadao|accessdate=23 February 2014|date=11 July 2013|archive-url=https://web.archive.org/web/20130906032119/http://www.carrefour.com/fr/actualit%C3%A9s/maroc-%E2%80%93-ouverture-du-8%C3%A8me-magasin-atacadao|archive-date=6 September 2013|url-status=dead}}

On 12 April 2022 the company completed 60 years of history with more than 60 thousand employees.

History

File:Atacadão Santa Maria.JPG, in Rio Grande do Sul. Supermarket located between the neighborhoods São José and Camobi.|left]]Atacadão was founded in 1962, in the city of Maringá in Paraná, by Alcides Parizotto,{{cite web|author=Folha Online |title=Carrefour compra Atacadão e se transforma em líder do setor no Brasil |url=http://www1.folha.uol.com.br/folha/dinheiro/ult91u116357.shtml}} who was in charge of the network until 1991, the year he left the organization,{{cite web|access-date=2016-10-01 |title=História - Atacadão |url=https://www.atacadao.com.br/historia |work=www.atacadao.com.br}} and in which the company was later acquired by the Lima family and executives Farid Curi and Herberto Uli Schmeil, when it was purchased in 2007 by Carrefour Group for R$2.2 billion reais.{{cite web|access-date=2020-04-10 |title=Carrefour compra Atacadão e vira líder do setor no Brasil |url=http://g1.globo.com/Noticias/Economia_Negocios/0,,MUL25561-9356,00-CARREFOUR+COMPRA+ATACADAO+E+VIRA+LIDER+DO+SETOR+NO+BRASIL.html |work=G1.globo.com}}

File:Atacadao-na-franca.jpg

In 2020, the retail chain Carrefour acquired 30 stores from Makro, aiming to increase Atacadão's market share. The acquisition cost Carrefour R$1.95 billion and included 14 gas stations in the package. The transaction would allow Atacadão to expand its presence in Rio de Janeiro and the Northeast.{{cite web|access-date=16 February 2020 |publisher=Editora Abril por EXAME |title=Carrefour compra 30 lojas da rede Makro para acelerar Atacadão |url=https://exame.abril.com.br/negocios/carrefour-compra-30-lojas-da-rede-makro-para-acelerar-atacadao/}}

In January 2023, Carrefour announced that it would relocate one of its stores in the commune of Sevran, France, as part of its strategy to target low-income populations. On 16 January, the city's mayor, Stéphane Blanchet, called Carrefour's choice disastrous. In the following months, the city government launched a petition, promoted discussions, and scheduled a demonstration for 11 March.{{cite web|access-date=2024-01-09 |archive-date=2024-01-09 |archive-url=https://web.archive.org/web/20240109144709/https://www1.folha.uol.com.br/mercado/2023/03/franceses-torcem-o-nariz-e-carrefour-desiste-de-abrir-atacadao-em-paris.shtml |author=Ivan Finotti |date=14 March 2023 |language=pt-BR |title=Franceses torcem o nariz e Carrefour desiste de abrir Atacadão em Paris |url=https://www1.folha.uol.com.br/mercado/2023/03/franceses-torcem-o-nariz-e-carrefour-desiste-de-abrir-atacadao-em-paris.shtml |website=Folha de S.Paulo}} But the mayor of the city of Aulnay-sous-Bois, Bruno Beschizza, embraced the idea, although the population of the commune also launched a petition.{{cite web|access-date=2024-01-09 |archive-date=2024-01-09 |archive-url=https://web.archive.org/web/20240109145618/https://www1.folha.uol.com.br/mercado/2024/01/ainda-sob-ataque-atacadao-troca-de-cidade-e-vai-inaugurar-1a-loja-na-grande-paris.shtml |author=Ivan Finotti |date=8 January 2024 |language=pt-BR |title=Ainda sob ataque, Atacadão troca de cidade e vai inaugurar 1ª loja na Grande Paris |url=https://www1.folha.uol.com.br/mercado/2024/01/ainda-sob-ataque-atacadao-troca-de-cidade-e-vai-inaugurar-1a-loja-na-grande-paris.shtml |website=Folha de S.Paulo}}

On 20 June 2024 a first store opened in France, at the O'Parinor shopping center in Aulnay-sous-Bois, Seine-Saint-Denis, which is seen as a response to the impact of inflation on the purchasing power of the French population.{{Cite web |title=Atacadão, l’enseigne discount de Carrefour débarque en France |url=https://www.huffingtonpost.fr/france/article/atacadao-l-enseigne-discount-de-carrefour-debarque-en-france_210004.html |website=huffingtonpost}}

Atacadão Maroc launched in 1992 replacing Metro Maroc and Carrefour Maxi after LabelVie,a local Moroccan group (owns Atacadão Maroc) opened its first location in Casablanca and Salé,latest location opening in 2022 in the city of Mèknes

Former operations

= Argentina =

The name was replaced by Carrefour Maxi.

= Colombia =

The name was replaced by Carrefour Maxi and later Maxi.{{Cite web |title=Los Atacadao adoptan el nombre de Carrefour Maxi |url=https://aws-es-fructidor.newline.tech/newsdetail.aspx?idn=12493&title=Los-Atacadao-adoptan-el-nombre-de-Carrefour-Maxi--&ts=20250620083356 |access-date=2025-06-20 |website=aws-es-fructidor.newline.tech}} On October 18, 2012, Carrefour's assets were sold to the Chilean company Cencosud, which closed its four stores (Bogotá - Ciudad Bolívar, Bogotá - Calle 13, Soacha - San Mateo, and Apolo - Medellín) in March 2013. These stores have now been rebranded as Easy.

References

External links

[http://www.atacadao.com.br Brazilian official website]
[https://web.archive.org/web/20110707052540/http://www.atacadao.com.co/html/index.html Colombian official website]

Category:Carrefour

Category:Retail companies of Brazil

Category:Retail companies established in 1960