Athleta (company)
{{Short description|Brazilian sports equipment}}
{{Coord|35.668333|139.706944|region:JPN|format=dms|display= title}}
{{Infobox brand
| name = Athleta
| logo = Athleta sportsbrand logo.png
| logo_size =
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| caption =
| producttype = Sports equipment
| currentowner = The Brand's Company
| producedby =
| country = Japan
| introduced = {{start date and age|1935}} in São Paulo
| discontinued =
| related =
| markets = Brazil, Japan
| previousowners = Santa Isabel Textile
| trademarkregistrations =
| ambassadors =
| tagline =
| website = {{URL|https://www.athleta.co.jp/|athleta.co.jp}}
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}}
Athleta is a Brazilian-origin Japanese sports equipment brand focused on association football products.{{cite news |url= https://www.estadao.com.br/noticias/geral,fabrica-desativada-abre-acervo-da-selecao,459575 |title= Fábrica desativada abre acervo da seleção (in Portuguese)|author= Valéria França |work= Estadão}} The firm manufactures and supplies kit uniforms, balls, and boots.
Athleta was notable for being the brand to supply Brazil national football team the first (now traditional) yellow and green shirts after the team abandoned the white and blue shirt following the Maracanazo in 1950.[http://revistapegn.globo.com/Revista/Common/0,,EMI138298-17165,00-UMA+MARCA+TRICAMPEA.html Uma marca tricampeã] by Katia Simões on Revista Pequenas Empresas & Grandes Negócios #256, May 2010
History
The brand was created in Belém District, city of S. Paulo, Brazil in 1935 by the company Santa Isabel Textile Manufacturing, founded by Antônio de Oliveira.{{cite news |url= https://www.athleta.co.jp/about.html |title= About (in Japanese)|author= Athleta |work=}} The brand "Athleta" was chosen by the company to identify its sporting goods.{{cite news |url= https://camisasechuteiras.com/2016/03/a-athleta-esta-de-volta.html |title= A Athleta está de volta! (in Portuguese)|author= Vitor Marins |work= Camisas e Chuteiras}} In the beginning, it manufactured socks and shirts for amateur sports.
{{quote box|width=300px|bgcolor = #efefef|Athleta's shirt was cotton. When it rained, it weighed about 10 kilos. To take it off, you had to kneel, raise your arms and ask someone to pull. I miss those times.|author= Edu, World Champion with Brazil in 1970}}
In 1954, Athleta became shirt supplier to the Brazil national team, sharing duties with British company Umbro since 1958.[https://historyofsoccer.info/brazil-soccer-jersey Brazil Soccer Jersey: The Peculiar Story Of The Canarinho] on History of Soccer website Athleta (and Umbro itself) were both manufacturers of Brazil jerseys for the 1958, 1962, and 1970 FIFA World Cups.[https://victoryjournal.com/stories/athleta-original/ Athleta original] on Victory Journal The production was practically artisanal: the sketches were made by hand on sheets of sulfite and the numbers embroidered in dots. Apart from the national team, Athleta was the brand for several Brazilian clubs including Santos between the 1950s and the 1980s.[https://homefans.net/homefans-athleta/ Homefans seals partnership with clothing brand Athleta], 18 Jan 2021
In September 2009 the brand reappeared in the market by the Japanese group "The Brand's Company" (TBC), a company specialized in the direction, introduction and development of brands. The resumption of the brand began with the project “The Champions' Shirt”, a limited edition of 1,000 copies of the 31 models used by players in the 1958, 1962 and 1970 World Cups. TBC announced that all proceeds would be donated to the Association of World Champions of Brazil, whose objective was to guarantee a dignified future for athletes who have already played for the national team.
Sponsorships
The following list that are sponsored by Athleta:{{cite news |url= https://www.athleta.co.jp/club.html |title= サプライチーム (in Japanese)|author= Athleta |work=}}
= Association Football =
== Clubs teams ==
{{div col|colwidth=20em}}
- {{flagicon|BRA}} America{{cite web |url=https://americario.com.br/noticias/o-clube/america-formaliza-acordo-com-athleta/ |title=America formaliza acordo com Athleta |date=2024-03-15 |trans-title=America formaliza acordo com Athleta |language=pt |website=americario.com.br}}
- {{flagicon|BRA}} Mirassol{{cite web |url=https://ge.globo.com/sp/tem-esporte/futebol/times/mirassol/noticia/2023/12/18/mirassol-lanca-novos-uniformes-e-elenco-tera-numeracao-fixa-em-2024-veja-fotos.ghtml |title=Mirassol lança novos uniformes e elenco terá numeração fixa em 2024 |date=2023-12-18 |trans-title=Mirassol launches new uniforms and the squad will have a fixed number in 2024; see photos |language=pt |website=ge.globo.com}}
- {{flagicon|BRA}} Monte Azul[https://www.showdecamisas.com.br/2023/12/athleta-e-nova-fornecedora-esportiva-do_23.html Athleta é a nova fornecedora esportiva do Monte Azul] on Show de Camisas, 26 Dez 2023
- {{flagicon|JPN}} Blaublitz Akita
- {{flagicon|JPN}} FC Maruyasu Okazaki{{cite news |url= http://fc-maruyasu.jp/ |title= ユニフォーム (in Japanese)|author=マルヤス工業フットボールクラブ |work=}}
- {{flagicon|JPN}} Kochi United SC
- {{flagicon|JPN}} Nippon TV Tokyo Verdy Beleza
- {{flagicon|JPN}} Orca Kamogawa FC
- {{flagicon|JPN}} Suzuka Point Getters
- {{flagicon|JPN}} Tochigi SC
- {{flagicon|JPN}} Tokyo Verdy
- {{flagicon|JPN}} Azul Claro Numazu{{cite news |url= https://www.azul-claro.jp/information_info/2024/12/10/73343/ |title=【お知らせ】株式会社アスレタ（ATHLETA）とのユニフォームサプライヤー締結について (in Japanese) |author=アスルクラロ沼津 |work=}}
- {{flagicon|TWN}} Kaohsiung Sunny Bank
{{div col end}}
== Athletes ==
{{div col|colwidth=20em}}
- {{flagicon|BRA}} Leonardo Souza
- {{flagicon|JPN}} Noriyoshi Sakai
- {{flagicon|JPN}} Junki Koike
- {{flagicon|JPN}} Keisuke Oyama
- {{flagicon|JPN}} Keigo Numata
- {{flagicon|JPN}} Keisuke Fukaya
- {{flagicon|JPN}} Ozu Moreira
- {{flagicon|JPN}} Takumi Uesato
- {{flagicon|JPN}} Teppei Yachida
- {{flagicon|JPN}} Ryota Kajikawa
- {{flagicon|JPN}} Sho Omori
- {{flagicon|JPN}} Yuji Senuma
{{div col end}}
= Futsal =
==Club teams==
{{div col|colwidth=20em}}
- {{flagicon|JPN}} Deução Kobe
- {{flagicon|JPN}} Pescadola Machida
- {{flagicon|JPN}} Vasagey Oita
{{div col end}}
== Athletes ==
{{div col|colwidth=20em}}
- {{flagicon|BRA}} Leonardo Silva
- {{flagicon|BRA}} Jonathan Araujo
- {{flagicon|BRA}} {{flagicon|JPN}} Guilherme Kuromoto
- {{flagicon|BRA}} {{flagicon|JPN}} Marcos Honda
- {{flagicon|JPN}} Ken Hinenoya
- {{flagicon|JPN}} Yuhki Kanayama
- {{flagicon|JPN}} Ito Keita
- {{flagicon|JPN}} Gensuke Mori
- {{flagicon|JPN}} Ryoto Kai
- {{flagicon|JPN}} Yudai Takahashi
- {{flagicon|JPN}} Yuta Kokado
- {{flagicon|JPN}} Takumi Nagasawa
- {{flagicon|JPN}} Kentarō Ishida
- {{flagicon|JPN}} Yuto Nishimura
- {{flagicon|JPN}} Keigo Shibayama
- {{flagicon|JPN}} Mitsuru Nakamura
- {{flagicon|JPN}} Yusei Arai
- {{flagicon|JPN}} Shota Horigome
- {{flagicon|JPN}} Yuta Kimura
- {{flagicon|JPN}} Hyuga Saito
- {{flagicon|JPN}} Shuto Nakata
- {{flagicon|JPN}} Yuta Tsutsumi
- {{flagicon|JPN}} Yuki Nochimura
- {{flagicon|JPN}} Yukari Miyahara
- {{flagicon|JPN}} Kaho Ito
- {{flagicon|JPN}} Sara Oino
- {{flagicon|POR}} Arthur Guilherme
{{div col end}}
Past Sponsorships
= Association football =
==Associations==
- {{flagicon|BRA}} FPF
==National Teams==
==Club teams==
{{div col|colwidth=20em}}
- {{flagicon|BRA}} Botafogo (1957–1969)
- {{flagicon|BRA}} Cruzeiro
- {{flagicon|BRA}} Flamengo (1970–79)
- {{flagicon|BRA}} Fluminense
- {{flagicon|BRA}} Grêmio
- {{flagicon|BRA}} Internacional
- {{flagicon|BRA}} Juventus
- {{flagicon|BRA}} Palmeiras (1960–67)
- {{flagicon|BRA}} Portuguesa
- {{flagicon|BRA}} Santos (1956–1979)
- {{flagicon|BRA}} São Bento (2022–23)
- {{flagicon|BRA}} São Paulo (1960–67)
- {{flagicon|BRA}} Vasco da Gama (1963–1978)
- {{flagicon|JPN}} Avispa Fukuoka (2015–17)
- {{flagicon|JPN}} Okayama Yunogo Belle (2018–2020)
- {{flagicon|JPN}} Vanraure Hachinohe (2015–2020)
- {{flagicon|USA}} Cosmos{{Cite web |url=https://www.nycosmosofficialjerseycollection.com/ |title=New York Cosmos kit history at New York Cosmos Jersey Collection |access-date=June 9, 2018 |archive-url=https://web.archive.org/web/20180612142326/https://www.nycosmosofficialjerseycollection.com/ |archive-date=June 12, 2018 |url-status=dead }} (1977–78)
{{div col end}}
==Athletes==
= Futsal =
==Club teams==
- {{flagicon|BRA}} Magnus (2016–2021){{cite web|date=14 January 2016|title=Futsal: Após perder patrocínio, time de Falcão muda nome para 'Magnus'|trans-title=Futsal: After losing its sponsorship, Falcão's team changes its name to 'Magnus'|url=http://esportes.terra.com.br/lance/futsal-apos-perder-patrocinio-time-de-falcao-muda-nome-para-magnus,6a2e9054693763dc0450371630caba42un1yicaa.html|website=Terra|access-date=1 November 2018|language=Portuguese|url-status=live|archive-url=https://web.archive.org/web/20160814073249/http://esportes.terra.com.br/lance/futsal-apos-perder-patrocinio-time-de-falcao-muda-nome-para-magnus,6a2e9054693763dc0450371630caba42un1yicaa.html |archive-date=2016-08-14 }}{{cite web |url=https://ge.globo.com/sp/tem-esporte/futsal/noticia/sorocaba-futsal-anuncia-cinco-reforcos-e-novo-fornecedor-de-material-esportivo.ghtml |title=Sorocaba Futsal anuncia cinco reforços e novo fornecedor de material esportivo |date=2022-01-19 |trans-title=Sorocaba Futsal announces five reinforcements and new supplier of sporting equipment |website=ge.globo.com |language=pt}}
References
{{reflist}}
External links
- {{official website}}
{{Sports equipment brands}}
{{Portal bar|Japan|Sports|Transport|Companies}}
Category:Sporting goods manufacturers of Brazil
Category:Clothing companies of Japan
Category:Sporting goods manufacturers of Japan
Category:Clothing companies established in 1935
Category:Sporting goods brands