Atmedia Czech
Atmedia Czech is a Czech advertising sales house specialising in thematic television channels. It serves as a link between TV advertisers and the thematic channels it represents, managing the sale of their advertising space. The company's long-term mission is to support and expand the market for thematic TV channels in the Czech Republic.
Company History
The company entered the Czech market in 2008 as part of the Polish Atmedia Group, becoming the country's first independent advertising sales house for TV channels.{{cite web |last1=Vojtěchovská |first1=Martina |title=Atmedia od svého začátku zdvojnásobila TV kanály i podíl na trhu |url=https://www.mediaguru.cz/clanky/2023/09/atmedia-od-sveho-zacatku-zdvojnasobila-tv-kanaly-i-podil-na-trhu/ |website=MediaGuru.cz |access-date=14 September 2023 |language=cs}} A year later, 12 thematic TV channels represented by the company were already included in the official TV audience measurement, achieving a combined 2,65% audience share in the 18–69 target demographic. {{cite web |last1=Němečková |first1=Michaela |title=Atmedia už 15 let buduje (nejen) trh tematických TV stanic u nás |url=https://www.satcentrum.com/clanky/30454/atmedia-uz-15-let-buduje-nejen-trh-tematickych-tv-stanic-u-nas/ |website=Satcentrum.com |access-date=14 September 2023 |language=cs}} In 2010, the company pioneered a unique approach to selling advertising space by offering TV channel packages, becoming the first in the Czech market to implement this method. {{cite web |last1=Vojtěchovská |first1=Martina |title=Atmedia od svého začátku zdvojnásobila TV kanály i podíl na trhu |url=https://www.mediaguru.cz/clanky/2023/09/atmedia-od-sveho-zacatku-zdvojnasobila-tv-kanaly-i-podil-na-trhu/ |website=MediaGuru.cz |access-date=14 September 2023 |language=cs}} In 2012, the company launched the first edition of its guide to the Czech television market, titled Atmedia Navigator. {{cite web |title=Atmedia vydává Navigator – průvodce českým TV trhem |url=https://feedit.cz/2021/04/20/atmedia-vydava-navigator-pruvodce-ceskym-tv-trhem/ |website=Feedit.cz |date=20 April 2021 |access-date=20 April 2021 |language=cs}} The following year, it became a full member of the Association of Television Organizations. {{cite web |last1=Vojtěchovská |first1=Martina |title=TV Nova vystupuje z ATO, data má až do února 2014 |url=https://www.mediaguru.cz/clanky/2012/12/tv-nova-vystupuje-z-ato-data-ma-az-do-unora-2014/ |website=Mediaguru.cz |access-date=21 December 2012 |language=cs}}
In 2015, Atmedia separated from the Polish Atmedia Group and established itself as an independent Czech company. {{cite web |last1=Vojtěchovská |first1=Martina |title=Atmedia je finančně zajištěná, nezávisí na Polsku |url=https://www.mediaguru.cz/clanky/2015/01/atmedia-je-financne-zajistena-nezavisi-na-polsku/ |website=Mediaguru.cz |access-date=19 January 2015 |language=cs}} Michaela Suráková joined the management team as Managing Director in 2015, a role she continues to hold to this day. {{cite web |last1=Aust |first1=Ondřej |title=Řízením Atmedia pověřena Vasilová |url=https://www.mediar.cz/rizenim-atmedia-poverena-vasilova/ |website=iDNES.cz |date=5 January 2015 |access-date=5 January 2025 |language=cs}} In 2021, the company launched its own research initiative, Atmedia Index, offering comprehensive data on the usage of Pay-TV and paid VOD services on the Czech market. {{cite web |title=Podle Atmedia indexu vedou u diváků Déčko, National Geographic a Prima Zoom |url=https://www.mam.cz/novinky/2021-06/podle-atmedia-indexu-vedou-u-divaku-decko-national-geographic-a-prima-zoom/ |website=mam.cz |date=17 June 2021 |access-date=17 June 2021 |language=cs}} That same year, the company introduced Expert Talks, a videocast series featuring interviews with leading experts from the television and media market. {{cite web |last1=Vojtěchovská |first1=Martina |title=TV Joj plánuje placenou video platformu a sportovní kanál |url=https://www.mediaguru.cz/clanky/2021/05/tv-joj-planuje-placenou-video-platformu-a-sportovni-kanal/ |website=Mediaguru.cz |access-date=12 May 2021 |language=cs}}
Growth of the Thematic TV Channel Portfolio
In its first year of operation, Atmedia started representing TV channels such as AXN, CS Film, and Disney Channel. By 2010, it had expanded its portfolio to include the documentary channel National Geographic. {{cite web |last1=Polák |first1=Lukáš |title=National Geographic od dnešního dne v peoplemetrech |url=https://www.lupa.cz/clanky/national-geographic-od-dnesniho-dne-v/ |website=lupa.cz |access-date=1 October 2010 |language=cs}} Three years later, the company began collaborating with the media group Pohoda, which encompasses the Rebel music channel and the Relax lifestyle channel. {{cite web |last1=Vojtěchovská |first1=Martina |title=Rodina stanic Pohoda po měsíci s 0,6% podílem |url=https://www.mediaguru.cz/clanky/2013/10/rodina-stanic-pohoda-po-mesici-s-0-6-podilem/ |website=Mediaguru.cz |access-date=21 October 2013 |language=cs}} It also extended its partnership with Československá filmová společnost, adding the documentary channel CS Mystery to its portfolio alongside CS Film, and later introducing CS History. {{cite web |last1=Borovan |first1=Aleš |title=Nové Pohlovy kanály bude prodávat Atmedia |url=https://www.borovan.cz/2015/nove-pohlovy-kanaly-bude-prodavat-atmedia |website=borovan.cz |access-date=23 January 2013 |language=cs}}{{cite web |last1=Aust |first1=Ondřej |title=Reklamu na War Svět válek prodává Atmedia |url=https://www.mediar.cz/reklamu-na-war-svet-valek-prodava-atmedia/ |website=Mediar.cz |date=10 April 2018 |access-date=10 April 2018 |language=cs}}{{cite web |title=Nový majitel kanálů CS Film či Horor Film představil nová loga |url=https://www.parabola.cz/clanky/6712/novy-majitel-kanalu-cs-film-ci-horor-film-predstavil-nova-loga/ |website=parabola.cz |access-date=5 October 2019 |language=cs}} In 2016, it expanded its portfolio by adding JOJ Family and JOJ Cinema, both part of the JOJ Group. {{cite web |last1=Vojtěchovská |first1=Martina |title=TV Joj vstoupí v září do Česka se stanicí Joj Family |url=https://www.mediaguru.cz/clanky/2016/08/tv-joj-vstoupi-v-zari-do-ceska-se-stanici-joj-family/ |website=Mediaguru.cz |access-date=25 August 2016 |language=cs}} The following year, it began a collaboration with CANAL+ Group, incorporating FilmBox into its collection of thematic TV channels. {{cite web |last1=Jakub |first1=Petr |title=Česká mutace filmového kanálu FilmBox zařazuje od září reklamní spoty, zastupuje ji Atmedia |url=https://www.lupa.cz/clanky/ceska-mutace-filmoveho-kanalu-filmbox-zarazuje-od-zari-reklamni-spoty-zastupuje-ji-atmedia/ |website=Lupa.cz |access-date=29 September 2017 |language=cs}} Over the next few years, FilmBox Stars and CANAL+ Action were added to the portfolio. {{cite web |title=Atmedia se rozšiřuje o FilmBox Stars |url=https://www.parabola.cz/zpravicky/35461/atmedia-se-rozsiruje-o-filmbox-stars/ |website=Parabola.cz |date=17 March 2022 |access-date=17 March 2022 |language=cs}}{{cite web |title=Začala vysílat televize Canal+ Action, zastupuje ji Atmedia |url=https://www.mediar.cz/zacala-vysilat-televize-canal-action-zastupuje-ji-atmedia/ |website=Mediar.cz |date=28 February 2023 |access-date=28 February 2023 |language=cs}} In January 2020, the company began working with Warner Bros. Discovery, providing clients with access to the lifestyle channel TLC, the documentary channel Discovery Channel, and the sports channel Eurosport 1. {{cite web |last1=Vojtěchovská |first1=Martina |title=Atmedia se rozroste o Eurosport 1, Discovery Channel a TLC |url=https://www.mediaguru.cz/clanky/2019/11/atmedia-se-rozroste-o-eurosport-1-discovery-channel-a-tlc/ |website=Mediaguru.cz |access-date=21 November 2019 |language=cs}} The thematic TV channel portfolio was later expanded to include the film and series channel Warner TV. {{cite web |last1=Rožánek |first1=Filip |title=Warner TV se zapojí do měření sledovanosti |url=https://www.lupa.cz/aktuality/warner-tv-se-zapoji-do-mereni-sledovanosti/ |website=Lupa.cz |access-date=6 March 2024 |language=cs}} April 2025 marks another milestone as Atmedia broadens its portfolio with the introduction of the AXN Black and AXN White series channels. {{cite web |title=Atmedia bude prodávat a měřit televize AXN Black a AXN White |url=https://www.mediar.cz/atmedia-bude-prodavat-a-merit-televize-axn-black-a-axn-white/ |website=Mediar.cz |date=5 March 2025 |access-date=5 March 2025 |language=cs}}
Present
Atmedia Czech's portfolio currently includes 19 local and international thematic TV channels from major media groups, such as Antenna Entertainment, CANAL+ Group, The Walt Disney Company, Warner Bros. Discovery, Pohoda, and JOJ Group. The portfolio includes both Free-to-Air and Pay-TV channels. Atmedia sells advertising space targeting the 18–69 and 4–14 demographics through four commercial packages: atmax, atadults, atchoice, and atkids. {{cite web |last1=Vojtěchovská |first1=Martina |title=Atmedia zdraží reklamu o 15-20 %, vyjednává o kanálech AMC |url=https://www.mediaguru.cz/clanky/2024/10/atmedia-zdrazi-reklamu-o-15-20-vyjednava-o-kanalech-amc/ |website=Mediaguru.cz |access-date=23 October 2024 |language=cs}}
Channels
List of channels represented by Atmedia:
References
{{Reflist}}
External links
- [https://www.atmedia.cz/ Official website]
{{Atmedia Czech}}
{{Television in the Czech Republic}}
{{DEFAULTSORT:Atmedia}}
Category:Czech companies established in 2008