Atresplayer
{{Short description|Spanish video-on-demand service}}
{{Advert|date=March 2021}}
{{Use dmy dates|date=February 2021}}{{Use American English|date=November 2020}}
{{Infobox website
| name =
| logo = Atresplayer 2023 Logo.svg
| logo_size = 150px
| logo_caption =
| company_type = Division
| traded_as =
| headquarters = San Sebastián de los Reyes, Spain
| industry = {{hlist|Entertainment|mass media}}
| parent = Atresmedia
| url =
| type = OTT platform
| products = {{flatlist|
}}
| commercial = Yes
| registration = Required
| launched = {{Start date and age|2019|9|9|df=y}}
| current_status = Active
}}
Atresplayer{{cite web |quote= ATRESplayer PREMIUM, la marca bajo la que Atresmedia estrenaba contenidos en streaming desde verano de 2019, ahora pasará a llamarse atresplayer|url=https://los40.com/2023/06/13/atresplayer-comienza-su-revolucion-estreno-de-marca-bajada-de-precio-y-muchas-mas-series-que-nunca/ |website=Los 40 |date=13 June 2023 |first=Javier |last=Rodrigo Saavedra |title=Atresplayer comienza su 'revolución': estreno de marca, bajada de precio y muchas más series que nunca}} (formerly Atresplayer Premium) is a Spanish paid video-on-demand over-the-top streaming service of Atresmedia. It is marketed outside Spain as Atresplayer Internacional.{{Cite web|url=https://deadline.com/2024/12/televisaunivision-vix-spain-launch-atresmedia-1236209507/|website=Deadline Hollywood|date=December 19, 2024|title=TelevisaUnivision’s ViX To Launch In Spain Through Atresplayer|first=Jesse|last=Whittock}}
History and description
The paid suscription was launched in Spain on 8 September 2019.{{cite web |url=https://vertele.eldiario.es/noticias/Analisis-plataformas-streaming-Netflix-Movistar-Amazon-HBO-Atresplayer-segun-sus-series-espanolas_0_2296870314.html |website=Vertele! |publisher=eldiario.es |title=Las plataformas de streaming, según sus series españolas: ¿qué estrategia sigue cada una para atraer al público? |date=19 December 2020 |first=Pedro |last=Zárate}} The first original series released on the platform was El Nudo. Besides the regular services offered by the ad-supported Atresplayer (catch-up service and some series), Atresplayer Premium early offered three main types of programming: Premium Exclusivo (full releases before free-to-air broadcasting), Premium Preestreno (series releasing a week before free-to-air broadcasting), and exclusive programming.{{cite web |last=Del Valle |first=David |date=December 21, 2023 |title=Spain: Atresplayer surpasses 600,000 subs |url=https://advanced-television.com/2023/12/21/spain-atresplayer-ott-surpasses-600000-subs/ |access-date=May 30, 2024 |website=Advanced Television}}
In December of 2021, Atresplayer had over 600,000 subscribers.
Unlike its rival paid suscription, Mitele Plus (initially betting on football/sport as a main business line while leasing exclusive content rights in Spain to Amazon Prime Video),{{cite web |url=https://www.elespanol.com/bluper/television/20210108/mediaset-atresmedia-got-talent-tentaciones-mitele-plus/549446625_0.html |website=Bluper |publisher=El Español |title=Mediaset copia a Atresmedia y preestrena 'Got Talent' y 'La isla de las tentaciones' en Mitele PLUS |date=8 January 2021}} Atresplayer Premium restricted its offer to streaming original programming. It was available outside Spain in Latin America, the United States, Canada, and Mexico under the "Paquete Premium Internacional" subscription mode.{{cite web |url=https://www.adslzone.net/reportajes/tv-streaming/atresplayer-vs-mitele/ |website=ADSL Zone |title=Atresplayer o Mitele, ¿qué plataforma española es la mejor? |first=Rocío |last=García |date=28 November 2020}} There is, however, geo-blocked content.
Since Atresplayer Premium's launch, much of the Atresmedia original programming has been first released on the platform, including series such as La valla, Veneno, #Luimelia, Toy Boy, or Perdida.
Atresmedia set a 5 July 2023 date for the renaming of 'Atresplayer Premium' into 'Atresplayer', merging AVOD and PVOD products under the same brandname.{{Cite web|url=https://www.formulatv.com/noticias/atresplayer-cambio-nombre-diez-canales-tarifa-123046/|website=FormulaTV|date=13 June 2023|first=Fernando S.|last=Palenzuela|title=Atresplayer presenta su revolución: Cambio en el nombre, diez nuevos canales y una tarifa familiar}}
In December 2024, TelevisaUnivision and Atresmedia announced an agreement for the launch of Vix in Spain through Atresplayer starting in January 2025.{{Cite web|url=https://www.europapress.es/sociedad/noticia-televisaunivision-atresmedia-lanzaran-espana-2025-servicio-streaming-vix-20241219151549.html|title=TelevisaUnivision y Atresmedia lanzarán en España en 2025 el servicio de streaming ViX|language=es|website=Europa Press|access-date=January 2, 2025|date=December 19, 2024}}
References
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Category:Subscription video on demand services
Category:2019 establishments in Spain
Category:2019 in Spanish television
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