Attitude (Ive song)
{{Use mdy dates|date=January 2025}}
{{Infobox song
| name = Attitude
| cover =
| artist = Ive
| EP = Ive Empathy
| type = single
| released = {{Start date|2025|02|03}}
| language = Korean
| genre =
| length =
| label = * Starship
| composer = * James Lewis
- Ryan S. Jhun
- Suzanne Vega
- Roland Spreckley
- Olga Sundin
- Lotte Morkved
| lyricist = * Seo Ji-eum
- Nietzsche
- Jang Won-young
| chronology = Ive
| prev_title = Rebel Heart
| prev_year = 2025
| next_title =
| next_year =
| misc = {{External music video|{{YouTube|38xYeot-ciM|"Attitude"}}}}
}}
"Attitude" is a song recorded by South Korean girl group Ive for their third Korean extended play Ive Empathy. It was released as the EP's second single on February 3, 2025, by Starship Entertainment.
Background and release
On December 24, 2024, Starship Entertainment announced that Ive would release their third Korean extended play, Ive Empathy, on February 3, 2025. It was also announced that "Rebel Heart" would be pre-released on January 13, 2025.{{Cite web|script-title=ko:아이브, 스타쉽 2025 첫 컴백...신보 '아이브 엠파시' 1월 13일 선공개 [공식]|trans-title=Starship Ive's first comeback in 2025...New album 'Ive Empathy' pre-released on January 13th [Official]|url=https://m.entertain.naver.com/article/109/0005217054|via=Naver|publisher={{ill|Osen (newspaper)|ko|OSEN|lt=Osen}}|language=ko|last=Jang|first=Woo-young|date=December 25, 2024|access-date=January 17, 2025|archive-date=January 31, 2025|archive-url=https://web.archive.org/web/20250131120726/https://m.entertain.naver.com/article/109/0005217054|url-status=live}} On January 5, the EP's concept trailer premiered,{{Cite web|script-title=ko:'컴백' 아이브, 역대급 영상미·스토리 온다..'아이브 엠파시'|trans-title='Comeback' Ive, the best visual beauty and story of all time coming..'Ive Empathy'|url=https://m.entertain.naver.com/article/109/0005222272|via=Naver|publisher={{ill|Osen (newspaper)|ko|OSEN|lt=Osen}}|language=ko|last=Seon|first=Mi-kyung|date=January 6, 2025|access-date=January 17, 2025|archive-date=January 7, 2025|archive-url=https://web.archive.org/web/20250107121021/https://m.entertain.naver.com/article/109/0005222272|url-status=live}} followed by the concept film on January 9.{{Cite web|script-title=ko:아이브, 선공개곡 '레블 하트' 콘셉트 필름 공개 '몽환+신비'|trans-title=Ive unveils concept film for pre-released song 'Rebel Heart' 'Dreamy + Mystery'|url=https://m.entertain.naver.com/article/112/0003741114|via=Naver|publisher=Herald Pop|language=ko|last=Im|first=Min-ji|date=January 10, 2025|access-date=January 17, 2025|archive-date=January 25, 2025|archive-url=https://web.archive.org/web/20250125171045/https://m.entertain.naver.com/article/112/0003741114|url-status=live}} The track listing was released on January 16, with "Attitude" announced as the second single.{{Cite web|script-title=ko:아이브, 신보 트랙리스트 공개...더블 타이틀곡 '애티튜드' 장원영 작사|trans-title=Ive, new album tracklist revealed...Double Title Song 'Attitude' Jang Won-young lyrics|url=https://m.entertain.naver.com/article/382/0001173771|via=Naver|publisher=Sports Donga|language=ko|last=Jung|first=Hee-yeon|date=January 17, 2025|access-date=January 31, 2025|archive-date=January 31, 2025|archive-url=https://web.archive.org/web/20250131191443/https://m.entertain.naver.com/article/382/0001173771|url-status=live}} The song's concept film was released on January 26.{{Cite web|script-title=ko:아이브 "어떤 상황에도 우린 즐겨"···'애티튜드' 콘셉트 필름 공개|trans-title=Ive "We enjoy in any situation"···'Attitude' Concept film revealed|url=https://m.entertain.naver.com/article/144/0001015361|via=Naver|publisher=Sports Kyunghyang|language=ko|last=Son|first=Bong-seok|date=January 27, 2025|access-date=January 31, 2025|archive-date=January 31, 2025|archive-url=https://web.archive.org/web/20250131191442/https://m.entertain.naver.com/article/144/0001015361|url-status=live}} On February 1, the music video teaser was released,{{Cite web|script-title=ko:"행운은 늘 내 편" 아이브,'애티튜드' MV 티저 공개|trans-title="Good luck is always my side" Ive, 'Attitude' MV Teaser Release|url=https://m.entertain.naver.com/article/410/0001048642|via=Naver|publisher=MK Sports|language=ko|last=Jin|first=Joo-hee|date=February 2, 2025|access-date=February 2, 2025|archive-date=February 3, 2025|archive-url=https://web.archive.org/web/20250203191639/https://m.entertain.naver.com/article/410/0001048642|url-status=live}} while the song and its music video were released on February 3.{{Cite web|script-title=ko:아이브, 신드롬은 계속된다..오늘(3일) '애티튜드'로 당찬 컴백|trans-title=Ive, Syndrome continues..Today (3rd) 'Attitude' comeback|url=https://m.entertain.naver.com/article/109/0005235758|via=Naver|publisher={{ill|Osen (newspaper)|ko|OSEN|lt=Osen}}|language=ko|last=Ji|first=Min-kyung|date=February 3, 2025|access-date=February 3, 2025|archive-date=February 3, 2025|archive-url=https://web.archive.org/web/20250203191639/https://m.entertain.naver.com/article/109/0005235758|url-status=live}}
Composition
"Attitude" was written by Seo Ji-eum, Nietzsche, and Jang Won-young, composed and arranged by James Lewis and Ryan S. Jhun, with Suzanne Vega, Roland Spreckley, Olga Sundin, and Lotte Morkved contributing to the composition. It was described as a "retro vibe" song that samples Suzanne Vega's "Tom's Diner" with lyrics about "determining one's attitude in a given situation".{{Cite web|script-title=ko:아이브, 3일 'IVE EMPATHY'로 컴백...'K팝 게임 체인저'의 귀환!|trans-title=Ive, comeback with 'Ive Empathy' on the 3rd...Return to K -Pop Game Changer!|url=https://m.entertain.naver.com/article/445/0000270578|via=Naver|publisher=MHN Sports|language=ko|last=Jung|first=Esther|date=February 2, 2025|access-date=February 2, 2025|archive-date=February 3, 2025|archive-url=https://web.archive.org/web/20250203191654/https://m.entertain.naver.com/article/445/0000270578|url-status=live}}
Promotion
Ive performed the song on four music programs in the first week of promotion: Mnet's M Countdown on February 6,{{Cite web|script-title=ko:아이브, '애티튜드'로 '엠카' 1위 달성... "퀸의 마인드로 지켜봐달라"|trans-title=Ive, 'M Countdown' first with 'Attitude'... "Please watch with Queen's mind"|url=https://www.tvdaily.co.kr/read.php3?aid=17388380651741628010|website=TV Daily|language=ko|last=Kim|first=Jin-seok|date=February 6, 2025|access-date=February 6, 2025|archive-date=February 9, 2025|archive-url=https://web.archive.org/web/20250209094923/https://www.tvdaily.co.kr/read.php3?aid=17388380651741628010|url-status=live}} KBS's Music Bank on February 7,{{Cite web|script-title=ko:[뮤직뱅크] 아이브, 더블 타이틀곡 '에티튜드' 활동 개시...장원영이 가사에 담은 '럭키비키'|trans-title=[Music Bank] Ive, Double Title Song 'Attitude' activity starts...'Lucky Biki' in the lyrics of Jang Won-young|url=https://m.entertain.naver.com/article/438/0000070546|via=Naver|publisher=KBS Entertainment News|language=ko|last=Lee|first=Nam-hee|date=February 8, 2025|access-date=February 9, 2025|archive-date=February 9, 2025|archive-url=https://web.archive.org/web/20250209092137/https://m.entertain.naver.com/article/438/0000070546|url-status=live}} MBC's Show! Music Core on February 8,{{Cite web|script-title=ko:아이브, '레블 하트' 8관왕! 글로벌 돌풍 이어간다|trans-title=Ive, 8 crowns of 'Rebel Heart'! Global blast continues|url=https://m.entertain.naver.com/article/445/0000271783|via=Naver|publisher=MHN Sports|language=ko|last=Jung|first=Esther|date=February 9, 2025|access-date=February 9, 2025|archive-date=February 9, 2025|archive-url=https://web.archive.org/web/20250209094955/https://m.entertain.naver.com/article/445/0000271783|url-status=live}} and SBS's Inkigayo on February 9.{{Cite web|script-title=ko:'인기가요' 아이브, 컴백 동시에 1위 트리플 크라운 '겹경사' [종합]|trans-title='Inkigayo' Ive, comeback at the same time, the No. 1 triple crown 'overlap' [General]|url=https://m.entertain.naver.com/article/109/0005239572|via=Naver|publisher={{ill|Osen (newspaper)|ko|OSEN|lt=Osen}}|language=ko|last=Ji|first=Min-kyung|date=February 9, 2025|access-date=February 9, 2025|archive-date=February 9, 2025|archive-url=https://web.archive.org/web/20250209091028/https://m.entertain.naver.com/article/109/0005239572|url-status=live}} In the second week of promotion, they performed on music programs: M Countdown on February 13,{{Cite tweet | user = MnetMcountdown | number = 1890004531204984949 | date = February 13, 2025 | title = #MCOUNTDOWN 2월 2주✨ 🏆 No.1 of the Week! 🏆 #IVE - #ATTITUDE | trans-title = #MCOUNTDOWN The second week of February✨ 🏆 No.1 of the Week! 🏆 #IVE - #ATTITUDE | language = ko | url = https://x.com/MnetMcountdown/status/1890004531204984949 | url-status = live | archive-url = https://archive.today/20250213115315/https://x.com/MnetMcountdown/status/1890004531204984949 | archive-date = February 13, 2025 | access-date = February 13, 2025 }}
Accolades
| class="wikitable plainrowheaders sortable"
|+ Music program awards for "Attitude" ! scope="col" | Program ! scope="col" | Date ! scope="col" class="unsortable" | {{Abbr|Ref.|Reference(s)}} |
| scope="row" | M Countdown
| February 13, 2025 |
|---|
| scope="row" rowspan="2" | Inkigayo
| February 16, 2025 | style="text-align:center" | {{Cite web|script-title=ko:아이브, '레블 하트' 10관왕+'애티튜드' 2관왕으로 '아이브 엠파시' 여정 마무리 |trans-title=Ive wrapped up their journey of "I've Empathy" with 10 wins of "Rebel Heart" + 2 wins of "Attitude."|url=https://www.stardailynews.co.kr/news/articleView.html?idxno=474727|via=Naver|publisher=Star Daily News|language=ko|last=Cheon|first=Seol-hwa|date=February 17, 2025|access-date=February 17, 2025|archive-date=February 17, 2025|archive-url=https://web.archive.org/web/20250217071445/https://www.stardailynews.co.kr/news/articleView.html?idxno=474727|url-status=live}} |
| February 23, 2025
| style="text-align:center" | {{Cite web|script-title=ko:아이브, 황가람·지수 제치고 '인기가요' 1위 "감사하고 행복" |trans-title=IVE beats Hwang Garam and Ji-Soo on "Inkigayo" and "Thank you and happiness."|url=https://www.starnewskorea.com/stview.php?no=2025022316303727660|via=Naver|publisher=Star News Korea|language=ko|last=Heo|first=Ji-hyung|work=스타뉴스 |date=February 23, 2025|access-date=February 23, 2025|archive-date=February 23, 2025|archive-url=https://archive.today/20250223074741/https://www.starnewskorea.com/stview.php?no=2025022316303727660|url-status=live}} |
| scope="row" | Show! Music Core
| March 1, 2025 | style="text-align:center" | {{Cite web |last=Kang |first=Joo-hee |date=March 1, 2025 |title=아이브, '음중' 1위…'레블하트'이어 '애티튜드'도 터졌다 |trans-title=IVE, 1st place on "Show! Music Core"..."Rebel Heart" and "attitude" also exploded |url=https://isplus.com/article/view/isp202503010044 |access-date=March 1, 2025 |website=Ilgan Sports |language=Korean |via=Naver |archive-date=March 1, 2025|archive-url=https://web.archive.org/web/20250301100648/https://isplus.com/article/view/isp202503010044 |url-status=live}} |
Charts
{{col-begin}}
{{col-2}}
=Weekly charts=
{{col-2}}
=Monthly charts=
| class="wikitable plainrowheaders" style="text-align:center"
|+ Monthly chart performance for "Attitude" ! scope="col"| Chart (2025) ! scope="col"| Position |
| scope="row"| South Korea (Circle){{cite web|url=https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=02&hitYear=2025&termGbn=month&yearTime=3|title=Digital Chart – February 2025|website=Circle Chart|language=ko|access-date=March 8, 2025}}
| 9 |
|---|
{{col-end}}
Release history
| class="wikitable plainrowheaders"
|+ Release history for "Attitude" ! scope="col" | Region ! scope="col" | Date ! scope="col" | Format ! scope="col" | Label |
| scope="row" | Various
| February 3, 2025 | {{Hlist|Digital download|streaming}} |
|---|