Attract China
{{Short description|American tourism company}}
Attract China LLC is an American tourism company that helps U.S. businesses promote their hotels, restaurants, retail stores, attractions and deals to Chinese tourists, the fastest-growing and highest-spending tourist segment in the U.S., through digital platforms and printed guides.{{cite web|title=About Us|url=http://www.attractchina.com/about-us/|publisher=Attract China|accessdate=3 September 2014|archive-url=https://web.archive.org/web/20140826190640/http://www.attractchina.com/about-us/|archive-date=26 August 2014|url-status=dead}}{{cite news|title=Chinese tourists now biggest source of travel spending|work=BBC News |date=5 April 2013 |url=https://www.bbc.com/news/business-22037233|accessdate=3 September 2014}}{{cite web|last1=Haidan|first1=Hu|title=China tourists spend more|url=http://usa.chinadaily.com.cn/2013-05/27/content_16535393.htm|publisher=China Daily|accessdate=3 September 2014}}{{cite web|title=Forecast of International Travelers to the United States by Top Origin Countries|url=http://travel.trade.gov/view/f-2000-99-001/forecast/Forecast-COUNTRIES.pdf|publisher=U.S. Department of Commerce|accessdate=3 September 2014}} Attract China also markets to Chinese college students, who comprised the largest segment of foreign students attending the top 25 U.S. schools hosting international students during the 2012–2013 academic year.{{cite news|last1=Blessing|first1=Kelly|title=Harvard Is New Summer Hot Spot as Chinese Students Crowd Boston|url=https://www.bloomberg.com/news/2014-07-29/harvard-is-summer-mecca-as-chinese-students-crowd-boston.html|newspaper=Bloomberg|date=29 July 2014 |accessdate=3 September 2014}}
Attract China is headquartered in Boston, Massachusetts and operates a Chinese-language website in Beijing, China.{{cite web|title=About Us: The Beijing Creative Team |url=http://www.attractchina.com/about-us/our-team/ |publisher=Attract China |accessdate=3 September 2014 |url-status=dead |archiveurl=https://web.archive.org/web/20131031095207/http://www.attractchina.com/about-us/our-team/ |archivedate=31 October 2013 }}
History
Attract China, headquartered in Boston, MA and with operations in Beijing, China, was co-founded by Evan Saunders and Sam Goodman in 2011.{{cite web|last1=DiCarlo |first1=Michael P. |title=Attract China |url=https://itunes.apple.com/us/book/attract-china/id741616047?mt=11 |publisher=iTunes |accessdate=3 September 2014 }}{{dead link|date=March 2025|bot=medic}}{{cbignore|bot=medic}} Saunders serves as the Attract China’s CEO and Goodman is president of the company.
Operations
Attract China is focused on connecting American businesses, including hotels, restaurants, retailers and attractions, with independent Chinese travelers, the fastest-growing and highest-spending tourist segment in the U.S., through digital platforms and guides in Mandarin.{{cite news|title=Coming to a beach near you|newspaper=The Economist |url=https://www.economist.com/news/international/21601028-how-growing-chinese-middle-class-changing-global-tourism-industry-coming|accessdate=3 September 2014}}{{cite web|title=Attract China will expand into Seattle|url=https://www.djc.com/news/bu/12067737.html|publisher=Daily Journal of Commerce|accessdate=3 September 2014}} Attract China also markets to Chinese college students, who comprised the largest segment of foreign students attending the top 25 U.S. schools hosting international students during the 2012–2013 academic year.
Attract China initially operated in seven U.S. markets, including New York, NY; Boston, MA; Las Vegas, NV; Los Angeles, CA; and San Francisco, CA. In 2014, the company expanded to Seattle, WA; Chicago, IL; and Hawaii. Also during 2014, the company announced plans to add five more markets before the end of the year.{{cite web|last1=Fingerhut|first1=Hannah|title=Chinese marketing firm expands from Boston to other cities|url=http://www.bizjournals.com/boston/news/2013/06/18/attract-china-expands.html|publisher=Boston Business Journal|accessdate=3 September 2014}}{{cite web|title=Revealed: What the Chinese really want when they travel abroad|url=http://www.hotelmanagement.net/opinion-polls/revealed-what-the-chinese-really-want-when-they-travel-abroad-28075|publisher=Hotel and Motel Management|accessdate=3 September 2014}} Attract China also operates a Chinese-language website in Beijing, China.{{cite web|title=XiaoYaoDao.cn|url=http://www.xiaoyaodao.cn|publisher=Attract China|accessdate=3 September 2014}} The company generates revenue through advertisements placed in various marketing vehicles by client brands.{{cite web|last1=He|first1=Amy|title=Chinese tourists get a new map of Boston in Chinese|url=http://usa.chinadaily.com.cn/epaper/2014-05/01/content_17478332.htm|publisher=China Daily USA|accessdate=3 September 2014}}
Clients
Attract China currently works with some 300 clients in North America including The Ritz-Carlton, Mandarin Oriental Hotel Group, Sonesta Collection, Westin Hotels and Resorts, Stuart Weitzman, Samsonite, and Premium Outlets.{{cite web|title=The Markets|url=http://www.attractchina.com/#brands|publisher=Attract China|accessdate=3 September 2014}}
Products
= Xiao Yao Dao online portal =
Xiao Yao Dao, which translates to "The Gateway for Getaway," is a China-based Chinese-language destination portal operated by Attract China. The portal provides Chinese tourists with travel information about hotels, restaurants, retailers, attractions, and special deals in the U.S.
= Chinese-language maps =
Attract China creates and provides maps in Chinese for each American city in which it operates.{{cite web|title=Mandarin Printed Map Program|url=http://www.attractchina.com/maps/|publisher=Attract China|accessdate=3 September 2014|archive-url=https://web.archive.org/web/20140910045500/http://www.attractchina.com/maps/|archive-date=10 September 2014|url-status=dead}} The passport-sized foldout maps feature restaurants, tours, attractions, shops, services and more, along with a map of the city and its public transit system.{{cite web|last1=Johnston|first1=Katie|title=Firm rolls out Boston map for Chinese tourists|url=https://www.bostonglobe.com/business/2014/04/18/firm-rolls-out-boston-map-for-chinese-tourists/3NWOHUDkJUPLpsxnPr32oO/story.html|publisher=The Boston Globe|accessdate=3 September 2014}}