August Schilling
{{Infobox person
| name = August Schilling
| image = August_H._Schilling.jpeg
| caption =
| birth_date = February 1854
| birth_place = Bremen, Germany
| death_date = August 1934
| death_place =
| nationality = American
| occupation = Entrepreneur
| years_active = 1870-1934
| known_for = Schilling’s Best, Schilling spices
| notable_works =
}}
August Schilling (born 1854) was an American entrepreneur who founded the San-Francisco-based A. Schilling & Company.
Biography
Schilling was born in Bremen in February 1854. He left Germany when he was 16 and settled in San Francisco, California. There he worked for the coffee company J.A. Folger & Co.{{Cite web |title=Schilling Family |url=http://www.allelementsdesign.com/schilling/company/spices/spiceboys.html |access-date=2023-06-28 |website=www.allelementsdesign.com}} Due to his skills and ambition, he rose to become a partner in the company after only five years. He bought the shares of Otto Schoemann, a wealthy merchant who was initially brought in as a partner after a $10,000 investment.{{Cite book |last=Pendergrast |first=Mark |title=Uncommon Grounds: The History of Coffee and How It Transformed Our World |publisher=Basic Books |year=2010 |isbn=978-0-465-02404-9 |language=en}} In 1878, the company was renamed as Folger-Schilling Company.
In 1881, Schilling broke with Folger and together with George Volkmann, a friend and fellow German immigrant, established A. Schilling and Company, a coffee roasting business.{{Cite book |last=Trobits |first=Monika |title=Bay Area Coffee: A Stimulating History |publisher=Arcadia Publishing |year=2019 |isbn=978-1-4396-6619-7 |location=Charleston, SC |language=en}} Schilling had a two-thirds interest in the new company. The enterprise, which was also an extract house,{{Cite book |last=Allen |first=Gary |title=The Business of Food: Encyclopedia of the Food and Drink Industries |last2=Albala |first2=Ken |publisher=Greenwood Publishing Group |year=2007 |isbn=978-0-313-33725-3 |location=Westport, CT |pages=94 |language=en}} was located at the Second and Harrison Streets. Aside from coffee, the company offered teas and spices, so that Schilling and Volkman became known as the “spice boys”.{{Cite book |last=Eckardt |first=Dietrich |title=Gas Turbine Powerhouse: The Development of the Power Generation Gas Turbine at BBC - ABB - Alstom |publisher=Walter de Gruyter |year=2014 |isbn=978-3-486-73571-0 |location=Munchen, Germany |pages=72 |language=en}}
Among Schilling’s notable products was the Schilling’s Best, a baking powder that became popular all over the United States. It is considered a forerunner of the green movement as it was sold without any additives. By 1907, Schilling had expanded his business nationally. Schilling was known for introducing novel marketing initiatives. In 1911, he had a Wiseman aeroplane drop some of the Schilling coffee products including the Schilling's Best Three Star Coffee in a Santa Rosa community.{{Cite book |title=Spice Mill |publisher=Spice Mill Publishing Company |year=1911 |location=New York |pages=549 |language=en}}
Schilling was characterized as one devoted to his business but also patronized the arts. He is known for his love of music and would often regal visitors with the song Die Wacht am Rhein.{{Cite book |last=Hubbard |first=Elbert |title=The Fra: For Philistines and Roycrofters |last2=Shay |first2=Felix |date=1909 |publisher=E. Hubbard |location=Erie County, NY |pages=80 |language=en}}
References
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Category:Businesspeople from San Francisco