Aurora Fashions
{{Short description|Holding company of several retail fashion brands}}
{{Use dmy dates|date=June 2023}}
{{Infobox company
| name = Aurora Fashions
| logo = Aurora Fashions logo.png
| type =
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| predecessor = Mosaic Fashions
| successor =
| foundation = 2009
| founder =
| defunct = 2015
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| locations = 1250+
| area_served = International
| key_people =
| products = Clothing
| services =
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| owner = Kaupthing Bank
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| homepage = {{url|http://www.aurorafashions.com}}
| footnotes =
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Aurora Fashions was a holding company of several retail fashion brands, formed in 2009 to purchase a number of businesses from the collapsed Mosaic Fashions. The company operated over 1,250 stores in 38 countries, including franchises, under the Oasis, Warehouse and Coast brands.{{cite news |last1=Holland |first1=Tiffany |title=Aurora Fashions to be broken up in radical restructure |url=http://www.retail-week.com/sectors/fashion/aurora-fashions-to-be-broken-up-in-radical-restructure/5047015.article |access-date=31 December 2014 |work=Retail Week |date=6 March 2013}}
History
In March 2011, the company announced plans to spin off Karen Millen,{{cite web |url=http://www.retail-week.com/sectors/fashion/aurora-fashions-to-spin-off-karen-millen/5023002.article |title=Aurora Fashions to spin off Karen Millen |last=Rushton |first=Katherine |date=1 March 2011 |publisher=Retail Week |access-date=29 January 2013}} which was completed in 2012.{{cite news |last1=Ruddick |first1=Graham |title=Aurora moves closer to break-up as Karen Millen boss departs |url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11319553/Aurora-moves-closer-to-break-up-as-Karen-Millen-boss-departs.html |access-date=5 September 2015 |work=The Telegraph |date=3 January 2015}} Karen Millen was separated from the group to be owned by Aurora's parent Kaupthing Bank.{{cite news |last1=Taylor |first1=Charlie |title=Mixed trading conditions for Aurora Fashions |url=http://www.irishtimes.com/business/retail-and-services/mixed-trading-conditions-for-aurora-fashions-1.2497110 |access-date=8 March 2016 |work=The Irish Times |date=15 January 2016}}
Aurora announced further plans in March 2013 for a wider restructuring. As part of this, Coast was also separated from the rest of the group, under the ownership of Kaupthing,{{cite news |last1=Butler |first1=Sarah |title=Kate Bostock to head up Coast |url=https://www.theguardian.com/business/2013/aug/20/kate-bostock-coast |access-date=31 December 2014 |work=The Guardian |date=20 August 2013}} and it was planned that Oasis and Warehouse would be merged under a new single parent company, Fresh Channel.{{cite news |last1=Taylor |first1=Gemma |title=Aurora Fashions to restructure business |url=http://www.retailgazette.co.uk/articles/30324-aurora-fashions-to-restructure-business |access-date=31 December 2014 |work=Retail Gazette |date=6 March 2013}}{{cite news |title=Losses widen at fashion giant |url=http://www.insidermedia.com/insider/national/133023-losses-widen-fashion-giant/ |access-date=5 September 2015 |work=Insider Media |date=9 February 2015}} The two brands were eventually de-merged as the Oasis and Warehouse Group, led by Liz Evans.{{cite news |last1=Neville |first1=Simon |title=Oasis: Fashion brand turns profit for first time in three years as it goes upmarket |url=https://www.independent.co.uk/news/business/news/oasis-fashion-brand-turns-profit-for-first-time-in-three-years-as-it-goes-upmarket-a6750846.html |access-date=22 October 2016 |work=The Independent |date=27 November 2015}}{{cite news |last1=Gallagher |first1=Philip |title=Oasis carries Warehouse as group turns profit |url=http://www.retailgazette.co.uk/blog/2015/11/oasis-carries-warehouse-as-group-turns-profit |access-date=22 October 2016 |work=Retail Gazette |date=27 November 2015}}
On 30 April 2020, it was announced that both Oasis and Warehouse went into administration with the loss of 1,800 jobs.{{cite news |url=https://www.theguardian.com/business/2020/apr/30/oasis-and-warehouse-to-permanently-close-shops-with-loss-of-1800-jobs |title=Oasis and Warehouse to close permanently, with loss of 1,800 jobs |work=The Guardian |date=30 April 2020 |access-date=30 April 2020}}
References
{{reflist|2}}
External links
- {{official website|http://www.aurorafashions.com/}}
Category:Clothing retailers of Iceland
Category:Retail companies established in 2009
Category:Holding companies established in 2009
Category:Retail companies disestablished in 2015
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